FIVE COMPETITIVE FORCES OF INDUSTRY Michael Porter has postulated that the intensity of competition in an industry is determined by its underlying economic structure1. And he further contends as we saw above‚ that the industry structure is shaped by five basic competitive forces: the threat of new entrances into the industry‚ the bargaining power of suppliers to the industry‚ the threat of substitute products or services‚ the bargaining power of customers or buyers‚ and the Rivalry among Existing
Premium Electronic commerce
THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY Porter on his 1979 HBR article states 5 competitive forces that can hurt your desired profits: 1. Established rivals (old competition) 2. Understanding the customer (their needs and desires) 3. Suppliers (how to make it less expensive) 4. New players (new or temporal competition) 5. Substitutes (other services or products that may replace ours) If the forces are intense‚ companies don’t obtain attractive returns for their investments. If forces
Premium Profit Porter five forces analysis Force
Abstract In this paper I will be analyzing the airline industry using Porter’s Five Forces. Porter’s Five Forces is a business management tool that allows firms to possess a clearer perception of the forces that shape the competitive environment of an industry‚ and to better understand what these forces indicate about profitability with regard to the microenvironment. The forces include Competitors‚ Threat of Entry‚ Substitutes‚ Suppliers‚ and Customers. When firms are able to widen their conception
Premium Airline Southwest Airlines Low-cost carrier
Porter’s Five Forces Analysis - Maruti The Porter’s Five Forces analysis is designed to evaluate the competitive forces in the industry the firm operates. If it determines that the combination of forces in the industry act to reduce profitability‚ it is saying the industry is unattractive. Even worse is an industry close to total competition. Keep in mind that this exercise evaluates the industry‚ not the firm. As such‚ this assessment would apply to Ford‚ Chrysler‚ Toyota‚ Honda‚ or any other
Premium Management Porter five forces analysis Automotive industry
Porters Five Forces: sports good stores Bargaining Power of Suppliers Supplier bargaining power is likely to be high. *The market is dominated by a few large suppliers rather than a fragmented source of supply‚ *There is the possibility of the supplier integrating forwards in order to obtain higher prices and margins. *Forward integration provides economies of scale for the supplier Bargaining Power of Customers Customers bargaining power is likely to be high *Switching to an alternative
Premium Good Porter five forces analysis Marketing
Case Study: Five Industry Forces Anonymous Principles of Management November 8th‚ 2011 In this case study‚ I have chosen to use the mobile phone industry to analyze‚ with Apple as the main company. Using the five (5) industry forces‚ I will analyze whether or not I believe this is a good industry to enter and how demographics have an effect on this industry. Apple developed the iPhone which is a touch screen smart phone that operates on the Apple mobile Operating System (OS). The most recent
Premium Smartphone Mobile phone Windows Mobile
1.Use Porter’s five forces of competition’ framework to show how the structure of the airline industry has caused low profitability during the past twenty years. Below are Porter’s five forces of competition. In them you will understand what has caused low profitability. The bargaining power of suppliers: Labor is the airline industry’s largest single expense. Most airline workers belong to one of a dozen unions‚ which give the airline workers strong power in negotiations with the airlines. Airline
Premium Airline Federal Aviation Administration Southwest Airlines
Avon in Global Market in 2009: Managing and Developing a Global Workforce 3. Since 70 percent of Avon’s revenues are generated outside of US‚ what recommendations would you provide to the company regarding dealing with a culturally diverse workforce and a multicultural marketplace in the coming years? In order to deal with this kind of diversity Avon’s Human Resource Management should focus on hiring and training local workforce to deal with local markets. By doing so‚ the labor force already knows
Premium Management Culture Cultural assimilation
Porter’s Five Forces Analysis Threat of New Entry There are many companies manufacturing and selling office products at an international level. New entrants can find it easy to enter and establish their position in the market by basing their strategy on low cost. The market offers growth opportunities to new entrants as well indicating low entry barriers for the firms wanting to enter into the area of office products. Therefore it can be stated that Staples Inc is operating in an industry where
Premium Financial crisis Recession
chain of hamburger fast food restaurants‚ daily serving around 68 million customers in 119 countries. (mcdonalds.com & burgerbusiness.com) In the year of 2011‚ the net income has reached 27 billion USD with net profit of 5.5 billion USD. In the recent five years‚ McDonald’s revenue kept increasing and the average increase rate was 3.1 %.( McDonald’s annual report‚2011). Subway which is owned and operated by Doctor’s Associate is an American restaurant franchise which mainly sells sandwiches and salads
Premium Fast food restaurant KFC Fast food