BUS 497A California State University Northridge Fall 2013 List of content History ................................................................................................................................................. 2 Takeover by Volkswagen................................................................................................................. 2 SWOT analysis ...........................................................................................................
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Study Report Introduction Porsche Automobil Holding SE is a German luxury car company founded by Ferdinand Porsche in 1931. Until 2008‚ the Canadian segment of Porsche was operated through Porsche Cars North America. When Canadian sales reached nearly 2‚000 units‚ the company decided that there should be a headquarters and operations to meet the demands of the local market. Porsche Canada became an official stand-alone subsidiary in April 2008 (Mark‚ 2011). Porsche Canada had sold 1‚682 new vehicles
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Consumer Behaviour 11/10/2012 CASE STUDY ASSIGNMENT # 1 PORSCHE CANADA: SELLING WINTER DRIVING Mrs Leila Hamzaoui Essousi THE TEAM: MONSTERS Safa Hanfi Feriel Babbou Yassine Kacem Ilyes Belhaj 1 Consumer Behaviour 11/10/2012 The Table of Content: I. II. The executive summary Situation analysis (and current problem the company is facing) a. The market b. Micro-environment c. Macro-environment The assignment questions Key marketing issue and expected results III. IV.
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Porsche: The Cayenne Launch Synopsis of the Situation Porsche has a legendary existence of more than 55 years with a brand image of being high-end‚ masculine‚ status-oriented sports car. Finding great growth and revenue opportunities in the light truck industry‚ Porsche announced to extend the product line by launching an SUV named ‘Cayenne’. This offended the Porsche enthusiasts and their negative responses overwhelmed the internet‚ press and media. Further‚ SUVs being associated with soccer moms
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Situation For years‚ the Porsche brand stands for expensive‚ high-performance sports cars. A typical consumer for Porsche is a young‚ adventurous‚ wealthy male who enjoys living life on edge (19). This single-minded focus would change in 1998 when Porsche made an announcement to develop an SUV to be released in 2003 in the United States. The new SUV would provide traditional Porsche styling and performance however combines components promoting family and outdoor activities. Porsche would be joining an
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Volkswagen and Porsche One Family‚ Two Car Companies‚ & a Battle for Corporate Control Dr. Heike Nolte University of Applied Sciences Emden-Leer Constantiaplatz 4 26723 Emden‚ Germany Tel: +49 4921 807 1007 Fax: +49 4821 807 1228 heike.nolte@hs-emden-leer.de Dr. Alva Wright Butcher School of Business and Leadership University of Puget Sound 1500 N. Warner St. #1032 Tacoma‚ WA 98416-1032 Tel: 253- 879-3349 Fax: 253-879-3156 butcher@pugetsound.edu Supported by a 2011 NIBEN Curriculum Development
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The Porsche has always been a niche brand that makes cars for a small and distinctive segment of automobile buyers. “ The Porsche brand was created in 1931 by Ferdinand Porsche the man known for making the original Volkswagen Beetle one of the successful car designs of all time”(Kotler & Armstrong‚2010). Porsche began selling under its own name in the 1950’s‚ but not many cars were sold. The Porsche was considered a car for show and pleasure not a need. I will discuss how Porsche is a car
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process of a traditional Porsche Customer. I believe the Porsche customer decision process begins with the need to uphold an specific image and status. This perspective is done by making sure the company creates vehicle for their looks rather than other purposes. They certainly appeal to the more posh customer. Basically‚ customers buy Porsche’s to express their social status. If a customer is capable of purchasing a Porsche vehicle‚ more than likely they are successful. Porsche understands its buyer’s
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Levels of strategy • Corporate strategy (eg. Virgin‚ Nestle) Strategic Management Business‐level strategy Different ways of competing at the level of the individual Business Unit (SBU) How can competitive advantage be sustained? Hyper‐competition – Which industries/markets should we be in? – How is the corporate portfolio managed? • Business strategy (eg. Virgin Atlantic‚ Nestle babyfood) – Tactics used by an SBU to compete in the market • Generic strategies and how to sustain these
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Introduction to Business Strategy Introduction to Business Strategy - In House training and consulting Introduction to Business Strategy training courseThis introductory Business Strategy training course explores practical approaches to developing strategic thinking skills and implementing a strategic management process‚ by providing proven methods and robust tools for each stage in the development and implementation of business strategy. This highly practical Introduction to Business Strategy training
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