Seminar Innovation and Marketing Polyphonic HMI: Mixing Music and Math Marco de Graaf 350111 We Fong Ma 375268 Oliver Müller 373496 Instructor: Dr. G. Liberali Master Business and Economics‚ Specialization Marketing Erasmus School of Economics Rotterdam‚ January 22‚ 2013 Diagnosis The management team of Polyphonic is entering a market‚ which is currently facing permanent changes and a lot of pressure. Rapid technological changes‚ like the development from CD to DVD and movements
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Polyphonic HMI : Mixing Music and Math Entertainment Management Situation Analysis Issue Definition Environment Analysis Strategy Options & Choice Action Plan Situation Analysis Situation Analysis(External) So few songs actually become hits - Las Vegas gives you better odds than the Music Industry! You might as well just put a million dollars on red and spin the wheel... - Ric Wake‚ Independent Music Producer Entertainment Management : Polyphonic HMI : Mixing Music and Math
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address and analyze the issues and make recommendations for Polyphonic. Situation Analysis—Company‚ Product‚ Competitors‚ Consumers And Swot Analysis Company Polyphonic HMI was established to help market Grupo AIA’s artificial-intelligence tools to the music industry. Grupo AIA headquartered in Barcelona‚ Spain‚ specializes in using its knowledge in the fields of artificial intelligence to solve complex business problems. Polyphonic is launching Hit Song Science (HSS) which analyzes the mathematical
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If I was Mike McCready of Polyphonic‚ I would pursue the record companies first. The following are the reasons: 1. Polyphonic can provide more demonstrable value to the record Labels. Since the record companies‚ because of their hefty investments‚ have the most to lose if an album or a song does not catches the public’s fancy‚ they are more focused on economic returns than artists and producers. Also‚ record companies have the financial resources to invest in Hit Song Science (HSS). 2. Record
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•For a long time the western music was monophonic. Monks from monastery choirs created a new form of music. They added a second line to Gregorian chants. This made the music polyphonic. Because it had more than one line. Medieval music that has two or more melodic lines is organum. •The estampie is from the thirteenth century. It is one of the earliest forms of music. It is played in triple meter. The estampie beat is strong and played very swiftly. It has a very upbeat sound and sounds very cheery
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Polyphonic Business Strategy 2010 Marketing Plan Table of Contents Target Market 3 The Five Major Record labels 3 Size 3 Growth 4 Profitability 4 Artists 4 Size 4 Growth 4 Producers 5 Size 5 Profitability 5 Marketing Plan 5 Positioning Decision 5 Product decision 6 Pricing decision 6 Distribution decision 6 Promotion 7 Future Markets 7 EXHIBITS AND TABLES 8 Polyphonic HMI is a start-up technology company with a single potentially marketable product: Hit Song Science (HSS). HSS
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Recommendation: Target the record labels for promotion of HSS reports. Start with the initial enthusiasts like Ken Bunt of Hollywood Records and use their testimonials to win other record labels. Make use of the business connections of the advisory board at Polyphonic to get better reach to decision makers at record labels. Offer free trial reports to convince record labels and an initial lower cost for buyers along with discounts for high volumes ordered over a fiscal year. In the long run‚ promote Human Music
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Essay Writing: An essay is a piece of work written in a personal point of view and explains about a particular topic in detail. It is a continuous flow of information without headings‚ subheadings or numberings. It is divided into three main parts which are the introduction‚ body and the conclusion. Essays have a major part in every student’s academic career. Students have to make essays to make their assignments and other writings. The introduction of the essay mentions about the purpose of writing
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Bankers Adda How to write Essay in SBI PO Exam? Dear readers‚ as you know that SBI PO 2014 Paper will also contain a Descriptive Test of 50 marks (1 hour duration)‚ which will consist of English Language Comprehension‚ Short Précis‚ Letter Writing & Essay). So‚ here we are presenting you "How to write Essay?" and few points to remember while writing an essay in the exam‚ which will be important for upcoming SBI PO exam. How to write an essay? 1. Analyze the prompt. Note exactly what
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Prewriting for your Essay 1 Pick a topic. Descriptive essays generally focus on a person‚ a place‚ an event‚ or a thing. Writers convey an idea about their topic by describing the topic for the reader in a ‘show‚ not tell’ manner.[1] Showing and not telling means that you paint a picture for your reader. For example‚ instead of saying‚ “There were trees near the lake” you could say‚ “The lake stared through the trees‚ a wide grey eye trapped in a perpetual state
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