Evaluate international marketing opportunities | Unit Descriptor | This unit describes the performance outcomes‚ skills and knowledge required to evaluate the international environment‚ to identify market factors and risks‚ and to assess the viability of international marketing opportunities. No licensing‚ legislative‚ regulatory or certification requirements apply to this unit at the time of endorsement. | ELEMENT | PERFORMANCE CRITERIA | 1 . Review the global market environment | 1. Assess
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1. Jody owns KuppaJava Kiosks‚ a sole proprietorship. Jody’s liability is a. limited by state statute and varies from state to state. b. limited to the extent of capital expenditures. c. limited to the extent of his or her original investment. d. unlimited. 2. Leigh wants to go into the business of construction contracting. Among the reasons that would probably convince Leigh to set up his business as a sole proprietorship would be a. its greater organizational flexibility. b. its limited
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The wider macro-environment Changes in the wider macro-environment may not be as close to the marketing firm’s day-to-day operations‚ but they are just as important. The main factors making up these wider macro-environmental forces fall into four groups. Political and legal factors Economic factors Social and cultural factors Technological factors (Often referred to as the ‘PEST’ factors in the marketing analytical context‚ a useful aide-memoire‚ although in some texts it is sometimes referred
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Chapter 10 Brand and Product Decision in Global Marketing Case 10-2 the Smart car 1. What is Smart`s competitive advantage? Its brand image? * Smart`s competitive advantage is a eco-friendly car with a specific emphasis on fuel economy and parking ease. This car is efficient and affordable. Their conception is providing tiny high-class quality cars with almost no damage on environment. They also give the opportunity for customization by switching the panels on the car. Their brand image
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be adopted; his frustration however is when the proposals are underwritten as non pragmatic‚ non applicable‚ too idealistic for Germany and threatening to the Nobility. On finding the very policies in America list remarked that the best work on political economy which one can read in that modern land is actual life. Hamilton’s writing was not so much from a perspective of academia as it was in civil service; he writes as the Secretary of the Treasury in the
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Chapter 2 - Blythe - The Marketing Environment Introduction Organisations are surrounded by laws‚ competitors etc which are marketing environment Marketing policy operates within a rapidly changing environment External factors must be monitored and responded to St Paul’s Cathedral Major tourist attraction‚ also a church at the same time Needs £5.5 million to stay open a year Non-profit organisation but needs contributions so some parts of the building you have to pay to see Has to compete with many
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2.2 INTERNATIONAL MARKETING MANAGEMENT Q2.The legal environment of foreign marketing takes an added dimension of importance since there is no single uniform commercial law which governs foreign business transactions.” – Comment. International marketers must be aware of the legal environments that they operate in. As there is no uniform international law regarding business transactions‚ companies can find themselves wasting money or in legal issues if they do not operate according to the
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Haiti’s political system was difficult for many citizens. Most were frightened from overhearing rumors of soldiers convicting many innocent citizens of crimes. The terrifying reality of it all was that nothing was done to stop the soldier’s cruel actions. The government wasn’t either they allowed it. They aren’t enforcing the laws to anyone. Myriads of people were dying by starvation. It was extremely difficult keeping a family together. since the father would always be at work to earn money for
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Macro-environment factor In reflecting the macro environment‚ the economic environment is one of the identified elements that affect the microenvironment of hybrid cars. For the past years‚ prices of petroleum in Malaysia have risen due to inflation (thestar‚ 2014). Oil scarcity is one of the main external aspects that affect the rise in oil prices. High petrol prices have reduced the consumer purchasing power and spending pattern for gasoline cars since it’s more fuel consuming compared to
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Chap- 9 International Marketing Management Marketing is the process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods‚ and services to create exchanges that satisfy individual and organizational objectives. International Marketing is the extension of these activities across national boundaries. Firms expanding into new markets in foreign countries must deal with differing political‚ cultural‚ and legal systems‚ as well as unfamiliar economic conditions
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