Abstract: With a rich heritage of more than a hundred years‚ the Indian film industry‚ with the Hindi film industry (Bollywood) at its focal point‚ is continuously evolving to adapt to the changing demands of its audience. With its ‘industry’ accord in place since 2000‚ abetted by an open economy facilitating business‚ there couldn’t have been a period as strategic as this for the involvement of corporate entities in Bollywood. This article aims to discuss‚ by virtue of cogent reasoning via suitable
Free Bollywood Cinema of India
INTRODUCTION The bollywood industry is one of the largest industries in India‚ though it is still not considered to be a mainstream industry because of its highly unorganised structure. Nevertheless it cannot be denied that it is one of the most lucrative and highly volatile sectors‚ where a film can make or break careers. The movie industry largely depends on the audience‚ the consuming public for its revenue. The way and means to reach this diverse audience is through promotions. Where once‚
Premium Film Bollywood
Placement’ refers to the practice of including a brand name product‚ package‚ signage or other trademark merchandise within a motion picture‚ television show or music video (Steortz‚ 1987). One of the earliest instances of product placement in Bollywood or Hindi movies took place in the early 1970’s when the Rajdoot motorcycle brand was featured in the Raj Kapoor movie called Bobby. Since then till the time when the Maruti Suzuki Swift car was placed in the movie Bunty aur Babli (2005)‚ Bollywood had not experienced
Free Bollywood Cinema of India
HS-404 Homosexuality in Popular Hindi Cinema Abstract:India is a country with vibrant popular culture. Nowhere is the collective consciousness of the nation probably better essayed than in the cinema‚ which is viewed with passionate enthusiasm. Taking Popular Hindi Cinema as a mainstay of Indian culture‚ this article tries to create a link between the depiction of homosexuality in Popular Hindi Cinema and the society. Different viewpoints are looked from and observed in Indian popular culture‚ such
Premium Homosexuality
Neighbourhood Watch Setting up a Neighbourhood Watch is the perfect solution to reducing crime. The volunteer members keep their eyes open for suspicious activity and report it directly to the police‚ who can then take action. They can also help educate residents in ways to reduce crime‚ especially stopping burglaries.The problem‚ of course‚ is that it requires a commitment of time‚ especially from the Watch Co-ordinator‚ and that might not be for everyone. Community Initiatives If there’s no group
Premium Tiger
“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.” Martin Luther King Jr. “Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.” Martin Luther King Jr.“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.” Martin Luther King Jr.“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only
Premium Martin Luther King, Jr. People celebrated in the Lutheran liturgical calendar Southern Christian Leadership Conference
What is the value of a 1947 silver dollar? Since we were under British rule our rupee was pegged to pounds. FWhat is the value of a 1947 silver dollar? Since we were under British rule our rupee was pegged to pounds. From 1927 to 1966‚ it was 13 rupees = 1 pound. This was maintained until 1966‚ when the rupee was devalued and pegged to the U.S. dollar at a rate of 7.5 rupees = 1 dollar. This value lasted until the U.S. dollar devalued in 1971. http://qna.rediff.com/questions-and-answe
Premium 2008 1966 1980
Night of the Scorpion Night of the Scorpion is a poem by ‘Nissim Ezekiel’. It tells the story of a rural boy(the poet)‚whose mother was stung by a scorpion .The illiterate village folk try to curse the poison away & are blinded by their superstitions .The boy’s father is a skeptic‚ rationalist who does not share their views & tries to get his wife cured by more logical techniques(which are‚ however‚ eventually abandoned & he‚ in contrast to his character‚ ends up following a more superstitious/unproved
Premium Mumbai Maharashtra Poetry
Hindi muhavre Aag baboola hona Jale pe namak chidakna Sina taan ke khada hona Ghee ke diye jalane - bahut khushi manana Ayodhya ram aane par sab logo ne ghee ke diye jalaye Bhains ke aage been bajana Aankho mein dhool jhokhna Mitti mein mila dena Naak mein dum aa jana Din mein tare dikhna Ghutne tek dena- haar man lena Eid ka chand hona- kabhi kabhoi hi dikhai dena Aasman sir par uthana- bahut shorgul karna Tas se mas ne hona- apne zid par ade rehna Tang adana – bekar
Premium Gujarat Sari
Revisiting The Golden Era Of Hindi Cinema Introduction : A country of 1.2 billion people‚ the ancient civilisation of India is a melting pot of cultures and juxtapositions. It is a land that will assault your senses all around. The vibrant colours‚ exotic aromas‚ cacophony of sounds‚ and the amalgamation of flavours will both enchant and offend. Within it more than 20 native dialects are spoken. But in this diversity there is unity found in the common language of their movies. Such is the
Free Bollywood Cinema of India Parallel Cinema