Pixar case study HRO372 1. Background Pixar Animation Studios was founded in 1979‚ initially specializing in producing state of the art computer hardware (Carlson‚ 2003). In 1990‚ due to poor product sales the company diversified from its core business and began producing computer animated commercials for outside companies. Success came for Pixar after the production of its first computer animated film ‘Toy story’ in 1995 (Hutton and Baute‚ 2007). Since then‚ Pixar has made many
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people who formed the basis of what Pixar has become today. The group was hired in 1979 by Hollywood director George W. Lucas and developed as a graphics division for LucasFilms (Shamsie‚ 2001). This continued until 1985‚ when Catmull finally turned to Steve Jobs with the view to making full length feature films using computer animation. After more than a year of negotiations‚ Steve Jobs then purchased the graphics division and renamed it Pixar Animation Studios (Shamsie‚ 2001). A three year
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Computer Animation Computer animators work to bring objects to life through the use of computer graphics. Like traditional animators‚ computer animators manipulate graphics and images to simulate movement. However‚ unlike traditional animators‚ computer animators use digital technology to create new visual effects and motions that help avoid the monotonous‚ frame-by-frame drawing required for each picture. Computer animation is a very lucrative business and shows no sign of slowing down in the future
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(still picture of the movie clip) every 1/24th of a second and the same frame is shown three times during this time period (Persistence‚ 2001). The eye retains the image of each frame long enough‚ giving an illusion of smooth‚ continuous motion. Animation uses exactly the same principle to render the idea of motion. This led to such devices as the zoetrope‚ or "wheel of life." The zoetrope has a short‚ fat cylinder‚ which rotated on its axis of symmetry. Around the inside of the cylinder was a sequence
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Frozen Frozen is a 2013 American 3D computer-animated musical fantasy-comedy film produced by Walt Disney Animation Studios and released by Walt Disney Pictures.[4] It is the 53rd animated feature in the Walt Disney Animated Classics series. Loosely based on Hans Christian Andersen’s fairy tale The Snow Queen‚ and featuring the voices of Kristen Bell‚ Idina Menzel‚ Jonathan Groff‚ Josh Gad‚ and Santino Fontana‚ the film tells the story of a fearless princess who sets off on an epic journey alongside
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November 23‚ 2010 Literary Analysis Essay “The Princess and the Frog” In “The Princess and the Frog” Walt Disney Animation Studios presents a musical set in the great city of New Orleans. "The Princess and the Frog" marks Disney’s return to the warmth and gratefulness of hand drawn animation. The film teams Ron Clements and John Musker‚ creators of "The Little Mermaid" and "Aladdin" with Oscar winning composer Randy Newman. From the heart of Louisiana’s mystical bayouts and the banks of the mighty
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Communications Report "The Multiplane Camera" 23/04/12 The Multiplane Camera Before the advent of the multiplane camera there were many different techniques used to create animations. One of the most common techniques at this time was to photograph individual frames of animation that have been inked onto transparent sheets of celluloid and placed onto a static or scrolling panoramic background‚ which is demonstrated in the documentary Walt Disney ’s MultiPlane Camera (1957). This technique
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Anime Anime‚ which is short for (animēshon) from the English word "animation"‚ in the western world most popularly refers to the medium of animation originating in Japan‚ with distinctive character and background aesthetics that visually set it apart from other forms of animation (e.g. Walt Disney films‚ Warner Bros. short cartoons). (Baricordi‚ Andrea; Pelletier‚ Claude (2000). Anime: A Guide to Japanese Animation (1958-1988). Montreal‚ Canada: Protoculture). In Japan‚ the word anime is
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WHY IS COMPUTER ANIMATION IMPORTANT IN THE FILM INDUSTRY?Voices Home The Digital Medium Has an Important Contribution to Cinema’s Artistic and Entertainment Values For more than 100 years since its birth‚ the movie industry has evolved much as an art form and a creative industry. Since then‚ it has provided major contributions in the arts‚ culture‚ politics and technology. And whether it’s in Hollywood‚ Bollywood or any other film industry center in the world‚ each one continues to develop better
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make it a requirement to network as much as I can. I have always been interested in the international side of marketing. However‚ taking this course has opened my eyes and interests even more. I did an informational with someone from the Walt Disney Studios in the international department‚ in which I found interesting. I enjoy Disney movies as I am a huge fan of the company. Disney is such a marketing machine and their success wasn’t just by luck or spoon fed. In order to keep the company to continue
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