Case Study: Pharmaceutical Industry Introduction 1 The pharmaceutical industry entails a team involved in the invention of a drug. The team consists of the drug producers‚ formulators‚ promoters and prescribers. (Swayne‚ Duncan‚ & Ginter‚ 2011) Since the foundation of the pharmaceutical industry in the 90’s with inventions of Insulin and Penicillin‚ the purpose of the pharmaceutical companies has been for production of Medicines and medical devices. (Ency) The
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Pharmaceutical Advertising Living in a culture that is so heavily influenced by media and advertising‚ it is almost impossible to open a magazine‚ watch television‚ or even walk down the street without seeing an advertisement for prescription drugs. Since its start in the early 19th century‚ the pharmaceutical industry has expanded to become one of the fastest growing‚ most influential and successful industries today. Over the years‚ many factors such as innovative technologies‚ new regulations
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business of Pharmaceutical companies:- Pharmaceutical companies are not especially big in terms of revenues‚ but they are very profitable. For instance‚ in 2001‚ Pfizer was ranked 127th in the world on total revenue (US$32·2 billion) but 7th in terms of profit.29 The pharmaceutical industry is the most profitable business sector‚ with an average 16·2% profit‚ ahead of financial companies (11·6%) and beverages (10%).30 However‚ net income growth has declined‚ and growth in the value of drug
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areas of scientific and technological advancement. For these reasons‚ I hope to acquire management knowledge in the UK and learn from reputable professors with outstanding research facilities. In such a setting‚ I will be constantly exposed to skills and ideas that will enable me to develop into a management professional with virtually unlimited potential. I was inspired to pursue a career in management from a young age‚ witnessing the business activities of my father. He is an entrepreneur
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undergraduate. While pursuing a diploma in Information Management at Goodness University in [my country]‚ I began working part-time at Goodwell Electronics as an Assistant in the Manufacturing Department‚ where I acquired experience in data management and document archiving. Although this was an entry-level position‚ it was an instructive opportunity and a valuable complement to my academic training. After completion of my diploma in Information Management‚ I began studying for my Bachelor’s degree in
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Incumbent Company: Dr. Reddy’s Laboratories ¬¬¬ Indian Pharmaceutical Industry can be valued at around $20billion (2009). By Volume‚ India is world’s second largest producer of pharmaceuticals‚ while by value it is world’s thirteenth largest. It is expected to grow at CAGR of 12% for 2010-2012 (global average 6%).Around 95% of Domestic demand is catered by Indian Pharmaceutical companies. In Indian Pharmaceuticals Market‚ Formulations accounted for 65% while Bulk Drugs accounted for 35% by
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goals which is to gain paramount knowledge. The above adage would exactly be sufficed for a field like business where risks and rewards are concomitant to each other. My interest in Management was laid during my under graduation with my father being in the field of business. This propelled me towards a career in management. I would describe my education till now as a constant search to find answers to questions. A desire to understand things and answer questions has been my driving force. My ten
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professional dream. My first steps on this career path began after high school when I completed a year-long I.T. fundamental course at a local college and then transferred to the University of West Indies‚ Western Jamaica Campus. Majoring in Management Information Systems was a highly educational experience from me‚ as I learned not only the technical skills I would need for a career in the IT field but also the jargon and industry specifics that would aid me in my future endeavors. Recently
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technology‚ a mechanical engineering degree was the logical career choice. My under graduate program was a judicious mix of theory and practice. Subjects like Operation Research‚ Engineering management‚ Automobile engineering‚ Total Quality Management‚ Process planning and cost estimation‚ Marketing management and Advanced IC engines these courses fascinated me and I made efforts to acquire extended knowledge on these outside the realms of my syllabus. These not only enhanced my learning but also
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Pharmaceutical Marketing Merck “Merck has gone beyond developing and selling prescription pharmaceuticals. It formed joint ventures in 1989 with Johnson & Johnson to sell over the-counter pharmaceuticals; in 1991 with DuPont to expand basic research‚ and in 2000 with Scherigng-Plough to develop and market new prescriptions medicines. In 1997‚ Merck and Rhone-Poulenc S.A. (now Sanofi-Aventis S.A.) combined animal health and poultry genetics business to form Merial Limited‚ a fully integrated
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