Malaysia to Australia and the United Kingdom. The article documents AirAsia’s marketing strategy and discusses its approach towards ‘market development’ and ‘product development’. The Blue Ocean Strategy concept is used as a tool to examine AirAsia’s strategic moves. Keywords: Low-cost airlines‚ budget airlines‚ marketing strategy‚ Asian entrepreneurship In the case study ‘AirAsia: The Sky’s the Limit’‚ the authors Ahmad and Neal (2006) discussed AirAsia’s comeback from a debt-laden scheduled airline
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BUS 5021: STRATEGIC MANAGEMENT TERM PAPER - 25% PROGRAMMES: MBA-CM (Mbeya) INSTRUCTIONS A. Choose one question among the following questions B. Write Maximum of only 5 pages (type written) including references C. Academic writing style will give you 5 marks. D. You should consult at least six academic references (books and/or published articles) E. Deadline for submission: 15th Februari 2013 1. Select a particular type of business that you may wish to start
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Strategic alliances: Strategic alliances is an agreement between two or more companies to work together for a certain time in order to achieve some business objectives‚ help each other reach new technologies or to be able to build core competencies against other competitors. The traditional view about Strategic alliances is that they were formed for: - Defensive to protect profits - Means for preempting competition - Competitive and win - lose orientation. While nowadays there is
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and other special offers. Tesco are getting regular customers which bring in more profit which then can be used to help expand the business. Tesco made customer loyalty marketing work when so many other retailers failed. They give vivid insights into how Club card benefits Tesco and more importantly‚ its customers. Customers demand cheaper products so local and national stores such as Tesco will try to have the cheapest products for customers to buy which then encourages competition between the stores
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Strategic aims’ Burberry Reinvent A new‚ fully cross-functional and global team was established to integrate Beauty into the wider organisation. This was achieved through strategic recruitment of Beauty expertise and the reallocation of talent within the business. Regional accountability for organisational design and development was ensured‚ reflecting the diverse markets in which Burberry operates. The technology function was also evolved to support the Beauty integration‚ with strategic competences
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FOCUS POINT HOLDINGS BERHAD Introduction This case analyzes the effect of Focus Point Holdings Berhad financial strategy on the firm’s operating activities and financial performance. Focus Point Holdings Berhad is an investment holding company that engages in the operation of professional eye care centers in Malaysia. The company is also involved in the trading of eyewear and eye care products; management of franchised professional eye care centers; provision of medical eye care services;
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BUS317 ------------------------------------------------- Strategic Management ------------------------------------------------- STRATEGIC BUSINESS PLAN FOR CITIGROUP Group Members: Tan Poh Thin 31116952 Thng Jiahua Amanda 31116999 Khoo Hong Kah Brenda 31076612 Yeow LiQin 31128223 Yeow LiXian 31128241 Lecturer : Mr Frankie Yee Unit Coordinator : Mr Ian Boudville TABLE OF CONTENTS 1
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Question 2: The analysis of the internal environment of KPJ Healthcare Berhad that affecting supplies chain drivers of company. Assessment Diagnosis Recommendation 1. Shortage of qualified staff Some of the staff is still under training but they provide service such as nurses. This maybe will damage the reputation of the hospital among its competitors. Currently‚ there are critical needs for experienced nurses in the operating room‚ critical care‚ and neonatal care arenas. Also some of their
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Read "The Wallace Group‚"Case 2 in your text (pages2-1 through 2-10‚ Appendix 15a) After review‚ write a 2 to 3 page response to the following question: 1.What is the most important problem facing the Wallace Group? 2.What recommendation(s) would you make to Mr. Wallace‚ and in what order of priorities? 3.How do you educate a manager to manage an organization as it evolves over time from an enterpreneurial structure to a more sophisticated and complex organizational structure? 1. What is the
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name More value for the money 6. Describe the global business strategy‚ its strength‚ its weakness‚ and how it affects the flow of control information Centralized organization with standardized offerings across markets Strengths: standardized product offerings allow achieving economies of scale Weakness: inability to react to local market conditions Appropriate use: homogeneous markets 7. Describe the home replication business strategy‚ its strength‚ its weakness‚ and how it affects
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