2012 STRATEGIC MARKETING PLAN FOR OMAN CABLE INDUSTRIES SAOG Table of Contents Executive Summary 3 INTRODUCTION 3 MARKET OVERVIEW 4 PEST Analysis 4 KEY COMPETITORS 5 SEGMENTATION AND TARGETING 6 SITUATION ANALYSIS 7 Strengths- Weakness- Opportunities-Threats Analysis 7 COMPETITOR ANALYSIS 9 GROWTH MATRIX 10 MARKETING OBJECTIVES 12 MARKETING MIX STRATEGIES 13 Price 13 Product 13 Place 13 Promotion
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Cable Industry Regulation NETW 586 Telecom Law and Regulation Due Date: 25th August 2013. I. Abstract Cable industry has undergone a lot of evolution since the very first time it came into existence. First the paper will discuss cable television‚ telecommunication act 1934 and history of cable industry. The origin and importance of both regulation and deregulation of cable industry will be discussed. The various economic impacts; telecommunication‚ broadband
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No. 8 24 January 2012 GLOBAL FLOWS OF FOREIGN DIRECT INVESTMENT EXCEEDING PRE-CRISIS LEVELS IN 2011‚ DESPITE TURMOIL IN THE GLOBAL ECONOMY HIGHLIGHTS Despite turmoil in the global economy‚ global foreign direct investment (FDI) inflows rose by 17 per cent in 2011‚ to US$1.5 trillion‚ surpassing their pre-crisis average‚ based on UNCTAD estimates (figure 1). Figure 1. Global FDI flows‚ average 2005 2007 and 2007 to 2011 (Billions of US dollars) 1 969 1 744 1 480 1 472 1 180 1 290 1 509 740
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Opportunities in Oman Personal Accident and Health Insurance Industry to 2017 - Market Profile (23-Feb-14) Timetric 05 Mar 2014 (55 Pages) Abstract | Table of contents Synopsis The report provides in-depth market analysis‚ information and insights into the Oman personal accident and health insurance market‚ including: Purchase Options $500.00 - PDF Instant Online Delivery Purchase by fax order Purchase by online order - Oman personal accident and health insurance industry overview
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PESTEL/ PESTLE/ PEST Analysis of hospitality industry Traditionally PESTEL analysis was known as the PEST analysis and only in the modern times did the use of the word PESTLE came into being. Social part of the PEST is split into environmental factors too as those have a significant role in the strategic management these days. Along with that economic factors are split into legal factors for the same previously mentioned reason. Political Environment “These refer to government policy such as
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INTRODUCTION Cables are the crucial infrastructure backbone of an economy‚ the critical elements that wire up the length and breadth of the country as telecom and power networks. The Indian cables industry offers lucrative scope for stable revenue streams to manufacturers of both power and telecom cables. The report is an application of various Business marketing concepts with respect to the telecom cable industry in India. As an introductory background‚ the report outlines the structure of
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HW#1 A Macro-Environmental Analysis of the Wine Industry in Turkey A factor that influence a company’s or product’s development but that is outside of the company’s control is known as macro environment. In this paper‚ all dimensions that affect that wine industry in Turkey are investigated. It is important to observe the wine industry in terms of political‚ economic‚ socio-cultural‚ technological and natural aspects; it is called as PESTEL analysis. This analysis which provides the deeper look
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L3.Strategic Analysis - External Introduction/Recap Strategic Analysis External Analysis PESTEL analysis Industry & Competitive Analysis. Strategic Analysis: Factors Shaping the Choice of Company Strategy Social‚ political‚ regulatory and community factors Competitive conditions and industry attractiveness Company opportunities and threats to company’s well-being External Factors Company’s Strategic Situation Determine relevance of internal and external factors Identify and evaluate
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Oman Air‚ the flagship company of the Sultanate of Oman’s Civil Aviation sector‚ commenced operations in 1993. Starting off as a regional player‚ Oman Air‚ as Oman’s national carrier has witnessed rapid growth since the time it was established. Oman Air has played a major role in making Muscat a major traffic hub in the Middle East providing a fillip to commercial‚ industrial and tourism activities. The history of the establishment of Oman Air to 1981‚ where it began flights actually in 1993‚
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difficult to get an overall picture of how to classify and appreciate strategy tools and models. Mintzberg et al. have developed schools of thought to help alleviate and categorise this problem but this approach lacks a comparison of the models found in industry e.g. BCG‚ 7S McKinsey‚ ANSOFF etc. Consequently at academic level (but not only) we see models like P5F‚ etc. predominate while tools like SWOT‚ PEST‚ ARC etc. populate the consultancy arena and operative levels of the organisation. The purpose of
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