1. EXECUTIVE SUMMARY3 2. TATA NANO: LESSONS FROM AN INNOVATOR4 History of Tata Motors4 The Indian Automotive Industry 5 The Origin of the Nano 7 Tata’s Unique Business Model 8 Activities at Tata Motors 11 Effects on India’s Ecology and Economy 12 Risk of Imitation 13 Sustaining Competitive Advantage 13 3. REFERENCES16 4. EXHIBIT 117 1. ------------------------------------------------- EXECUTIVE SUMMARY After years of research and development‚ Tata Motors stunned the worldwide automotive
Premium Tata Motors Tata Nano Automobile industry in India
To: Board Directors of Daimler Group 2012 Financial Analysis: A comparison between Daimler Group and BMW Group Abstract In this report‚ we calculate and compare the financial performance between Daimler Group and BMW Group in two financial years 2010-2011. The objective is to analyse the financial performance of both groups and identify our company’s position‚ thus suggesting the potential areas for improvement for our company. I) Introduction In this report‚ we analyse and compare
Premium Financial ratios Financial ratio
"mixer of ingredients". The ingredients in Borden’s marketing mix included product planning‚ pricing‚ branding‚ distribution channels‚ personal selling‚ advertising‚ promotions‚ packaging‚ display‚ servicing‚ physical handling‚ and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P’s of marketing‚ depicted below: [pic] These four P’s are the parameters that the marketing manager can control‚ subject to the internal
Premium Marketing Pricing
of Comprehensive Research‚ Volume 5‚ Page 32 Groups and Group Behavior Dr. I. Chaneta Faculty of Commerce University of Zimbabwe ABSTRACT Groups and teams are a major feature of organizational life. The work organization and its sub-units are made of‚ are groups of people. Most activities of the organization require at least some degree of co-ordination through the operation of groups and teamwork. An understanding of the nature of groups is vital if the manager is to influence the behavior
Premium Leadership Organizational studies and human resource management Organizational studies
Company Activities TATA Docomo is Tata Teleservices Limited’s (TTSL) Telecom services on the GSM platform arising out of the TATA group’s alliance with Japanese telecom NTT Docomo. Tata Telecom Services (TTSL) is the pioneer of CDMA1x technology platform in India. The company has earmarked an investment of $2 billion on its pan-India GSM network rollout. This new pricing strategy changed the rules of GSM game‚ which was dominated by Airtel and Vodafone. Tata Docomo launched its first mobile handset
Premium Tata Teleservices Tata Teleservices Mobile phone
scenarios currently is that the expectations from the bottom end cars are rising. The owners of Tata Nano expect enhancements in terms of design and Maruti 800 owners expect better servicing‚ according to the survey. Alto scored 91 points whereas Nano got only 70 and was placed last. Macroeconomic Picture As the Nano was evolving around 2003‚ the Indian economy was on a boom‚ also leading
Premium Tata Nano Tata Nano Automobile
Timothy May Global Business Dr. Mona Bahl Tata Nano 1. How would you segment the Indian automobile industry? Where will Nano have the best appeal? The automobile market in India shows that two-wheelers and three-wheelers in India vastly outsell four-wheeled cars. The graph below shows a good representation of how the market was segmented during the time of the case. This makes it easy to see that most mobile persons were buying motorbikes‚ scooters‚ and things of that sort. A subdivision of
Premium Tata Nano Tata Motors Automobile
ANALYSIS OF GROUP III CATIONS Precipitation of Group III Cations and Separation into Subgroups Analysis of Subgroup A of Group III Cations Analysis of Subgroup B of Group III Cations (PART 1) Analysis of Subgroup B of Group III Cations (PART 2) ----------------------- Use decantate from group II cations Precipitate Decantate Consider as Group IIIB. Consider as Group IIIA. Centrifuge and separate. Add 10 drops of 1M HCl. Wash with few drops of H2O. Precipitate
Premium Hydrogen Ammonia Solubility
CASE STUDY ON TATA NANO TATA MOTORS HAS UNVEILED THE WORLD’S CHEAPEST MOTOR NANO CAR The case discusses the making of Tata Nano‚ the world’s cheapest car‚ manufactured by India based Tata Motors. On March 30‚ 2009‚ Tata Nano was launched with an ex-factory price tag of INR 100‚000 (about US$ 2000). The case explains the design and development process of TataNano. The car was the result of a five year research and development project carried out by Tata Nano development team. While developing
Premium Tata Nano Tata Motors Maruti 800
Tata Motors was founded in 1945‚ as Tata Engineering and Locomotive Company to manufacture locomotives and engineering products. In 1945‚ Tata began production of steam road rollers with the collaboration with UK manufacture Marshall Sons (Gamble‚ Peteraf‚ & Thompson‚ 2015). In 1994‚ Tata Motors began a joint venture with Damier-Benz/Mercedes Benz to manufacture Mercedes-Benz passenger cars in India (Gamble‚ Peteraf‚ & Thompson‚ 2015). In 2003‚ Tata Engineering changed its name to Tata Motors Limited
Premium Tata Nano Tata Nano Tata Motors