Liberalization has empowered advertising and has completely changed the Indian advertising scenario. The major areas touched by advertising are FMCG’s food market‚ cosmetics etc. Advertising is like the two sides of a coin. Sometimes it may seem that advertisements send out the wrong message or impel people to buy certain products. On the other hand‚ advertising can be perceived as a means to sell a product or a service which can improve by competition. Today‚ advertising is booming. With the growing
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Aquarius Advertising Agency: Case Study 1) Aquarius’ 5 Contextual Variables: Environment – the business environment for advertising agencies is variable and always undergoing changes. In particular‚ it is common for these agencies to lose and gain large numbers of clients frequently. In regards to the advertising services Aquarius provides‚ their employees need to adapt to new industry trends often and no consistent routine exists for serving the various clients they encounter. Goals – Aquarius
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NOKIA’S PESTEL ANALYSIS Political: As markets are deregulates both operators and manufacturers are free to act independently of government intervention. In Countries like India and China where Partial regulations exist‚ government intervention does take place. That is why‚ Nokia can sell as much as they want‚ without restrictions. Economics: With incomes rising‚ people have more disposable income‚ which enables consumers to be more selective with their choice of mobile phone‚ looking to
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SOUTHWEST AIRLINES CASE STUDY UNIVERSITY OF GREENWICH MODEL STUDENT ANSWER 29TH MARCH 2013 CONTENTS PAGE 1. EXTERNAL ANALYSIS 1.1 Wider Macro-Environmental Analysis - US Airline Industry POLITICAL The extant US Airline Deregulation Changes in the political environment can have major consequences for the airline industry. One such political consideration that has had a major consequence for the airline industry is the recent deregulation of the industry
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1. Analyze Aquarius with respect to the five contextual variables. How would you describe the environment‚ goals‚ culture‚ size‚ and technology for Aquarius? Aquarius Advertising Agency would be considered a middle-sized firm operating in a relatively unstable environment. Mostly because in the advertising‚ TV‚ radio‚ newspapers it is common for a mid-size company to lose or gain customers quickly because of consumers behavior changes or product improvement‚ all of the above can take place
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Discuss the PESTEL changes of an organization over the last decade. PESTEL Analysis for Coke Coca-Cola‚ the largest manufacturer‚ distributor and marketer of beverage concentrates and syrups in the world. Coca-Cola is recognized as the world’s most valuable brand. They market four of the world’s top five non-alcoholic sparkling brands‚ including diet and light beverages‚ mineral water‚ enhanced waters‚ juices and juice drinks‚ teas‚ coffees and energy and sport drinks. Through the world’s largest
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Pestel analysis for Wonga … POLITICAL Conservative ministers agreed to hold meetings with the controversial payday loans company Wonga in exchange for payments to the party. Wonga was censured for employing “aggressive and misleading” debt collection practices by the Office of Fair Trading earlier this year. http://www.telegraph.co.uk/finance/personalfinance/borrowing/loans/9613729/Loan-firms-wonga-buys-the-ears-of-ministers.html ECONMIC Ed Miliband attacked Britain’s “Wonga economy” on Tuesday
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Bali‚ Kalimantan (formerly Borneo)‚ Sulawesi (formerly Celebes)‚ the Maluku Islands (or better known as Moluccas‚ the original Spice Islands) and Papua. PESTEL Analysis Political Analysis: Political Background: In 1602 the Dutch established the Dutch East India Company (VOC) and became the dominant European power. Following bankruptcy‚ the VOC was formally dissolved in 1800‚ and the government of
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PESTLE ANALYSIS OF THAILAND PESTLE ANALYSIS OF THAILAND PESTLE ANALYSIS OF THAILAND INDEX Sr. No. Title Page No. 1 Introduction 1 2 National Flag and Symbol 2 3 Political Analysis 4 4 Economical Analysis 6 5 Socio-Cultural Analysis 10 6 Technological Analysis 15 7 Environmental Analysis 17 8 Legal Analysis 21 9 Bibliography 24 PESTLE ANALYSIS OF THAILAND INTRODUCTION Country Thailand
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Pestel Analysis Political Adidas need to be aware of the political state of the UK‚ the same for the all other countries where they have bases. As if the government is unstable‚ or there are any controversial policies‚ they may have a bad affect on Adidas. There is a stable political situation in the UK‚ as it has a democratic government‚ a democratic government is one that is decided‚ by people voting on who they want to run the country. This means that if a dictatorship was to emerge and
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