This report aims to examine the strategies applied by Telstra to remain strong in today’s highly competitive world. It will evaluate different business units of Telstra in order to formulate and implement those strategies. Mobile broad band service and 4G LTE voice have seen an extraordinary growth which makes them Telstra’s core products and is eager to expand in this growing area over next couple of years. This report gives an overview of Telstra’s key areas of operation including: • a brief
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Background Telstra is a descendant of the Post Master General’s (PMG) Department of the Australian Commonwealth Public Service. In 1975 telecommunications and postal functions were divided into two statutory commissions: Telecom Australia and Australia Post. Telecom Australia‚ the government-owned communications carrier‚ later merged with a much smaller government body‚ OTC‚ then responsible for international calls. Telecom rebranded itself as Telstra in the early 1990s. Telstra has faced competition
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About Telstra Telstra have dominated the telecommunications market for over a century by providing integrated services with vast geographical coverage. Telstra’s main areas of expertise are providing telephone‚ mobile‚ internet services and its 3G network to households and businesses across Australia with 9.2 million fixed line services and 9.7 million mobile services. Telstra have strived to be number one in their industry and achieve ultimate customer satisfaction (Telstra website 2009). After
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is an analysis of Telstra‚ achieved through the dissection of its target market‚ and the decision making process used by its customers. Additionally‚ through swot analysis and the consumer behaviour model the report elucidates Telstra’s understanding of its consumers and the current marketing strategies it is employing. The report also explores recommendations for Telstra to further develop their marketing strategies utilised within Australia. Business Overview: The market that Telstra provides
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ACCT 3583 Syndicate Case Study Report Telstra Corporation Limited By BIG MAC Abilene Madeline Johan z3329202 Hui Melina Jarita z3357725 Lingbo Li z3346177 Li Chen z3326855 Xiaoyi Xu z3326452 Yinan Jia
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Mobile Telecommunications Provider: Telstra 1. The different marketing communications tools that Telstra can use in order to communicate messages to the people/ customers are‚ advertising‚ public relations and publicity‚ direct marketing‚ sales promotion‚ personal selling and others. Four examples of the marketing communications tools used by Telstra in order to communicate with the customer market are: a) Advertising via outdoor (billboard publicity) b) Advertising (print) c)
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PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
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art European air hub at Leipzig/Halle Airport in Germany. In this document I will be covering both a PEST and SWOT analysis of DHL as a company. PEST Analysis of DHL‚ the PEST itself looks into the Political‚ Economic‚ Social and Technological Factors of a company and its marketing environment. Focusing on the internal environment‚ micro-environment and the macro-environment. Using a PEST analysis should always be considered when entering a new market‚ Launching a new product or service‚ considering
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Introduction Telstra is the largest telecommunications company in Australia. Its business includes wired communications‚ ADSL‚ HFC‚ satellite‚ CDMA and GSM digital mobile networks. In addition‚ Telstra is Australia’s leading ISP. During the past years‚ Telstra has made a plan for supporting long term strategic priorities to: improve customer satisfaction‚ retain and grow the existing customer base‚ simplify the business and invest in new growth businesses. These strategies reflect the focus of
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MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs. The radical and ongoing changes occurring
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