Citibank: Launching the Credit Card in Asia Pacific INTRODUCTION Citibank is one of the major international banks and it is the consumer banking arm of financial services giant Citigroup. Citibank was founded in 1812 as the City Bank of New York‚ later First National City Bank of New York. As of March 2010‚ Citigroup is the third largest bank holding company in the United States by total assets‚ after Bank of America and JPMorgan Chase. Citibank has retail banking operations in more
Premium Bank New York City Bank of America
Kristin Howell Bus 400 Sec A Dr. Li 30 October 2007 "Citibank Case Analysis" Introduction: Through reading the article titled "Citibank: Performance Evaluation" and performing my own in-depth case analysis‚ I was able to analyze the issues Citibank California was confronted with and determine possible solutions to help run their business more successfully. Although Citibank is a well-run corporation that made necessary improvements in an effort to gain a competitive advantage over their
Premium Customer service Customer Bank
Citibank: The Confia Acquisition in Mexico Situation Analysis Citibank is looking to expand their reach within the banking world. They had an opportunity to acquire Confia a Mexican bank. Many Mexican banks are having problems due to the lack of money and resources the Mexican people have to invest in the banks. Citibank does much research while deciding whether to follow through with the deal. At the very end of the purchasing process an undiscovered threat is exposed to Citibank that Confia
Premium Bank Financial services
CITIBANK CASE 1. Citibank should maximize profits in developed countries where there are very large populations with potential customers. The economy in Asia-pacific countries is not as developed as the United States and Europe. Citibank has the opportunity cost of maximizing profits in the United States and Europe for risking the card launch in Asia and not getting results from that. 2. If Citibank decides to launch the new card to Asia-Pacific countries‚ they should go ahead and launch
Premium United States Developed country Regulation
Citibank Performance Answers Answer 1: James has been given an overall rating of Above Par. Except the rating for Customer Satisfaction all other ratings for him are above Par. The sheet is attached as a supplement Answer 2 describes the substantiation of each of individual ratings. Answer 2: Financial – Above Par. Clearly James has driven growth‚ as indicated in 48% increase in contribution margin year over year. Given the size of the branch‚ ensuring a growth of 48% indicates significant
Premium Customer Consultative selling Customer service
inventions and fast paced society always looking for a way to save. Citibank in particular has adapted very well to this type of society‚ which will be explained in the paper. Change 3 One industry that is ever changing is the banking industry. It is always trying to accommodate the mass market and appeal to a new generation while still holding on to their affluent clients. One bank in particular is Citibank. This organization has made the changes throughout the year
Premium Bank Change Automated teller machine
Citibank Frits Seegers : President of Citibank California Lisa Johnson : Area Manager James McGaran : Branch Manager of Los Angeles Area Branch. Lisa Johnson Los Angeles area Manager. Joined the company in 1978 in Chicago and moved to California in early 1988. Her area was the biggest in the division and included two regions that had previously been managed separately. Supported many managers and was well versed with the events in each branch. James mcgaran Working in the banking industry
Premium Balanced scorecard Strategic management Management
Citibank has been known world wide for being one of the largest commercial banks and one of the major international banks. Besides that‚ it is also a public company- FIRST NATIONAL CITY BANK OF NEW YORK as well as the third largest foreign bank in BRUNEI but it has only two branches set up in BRUNEI. For more information‚ Citigroup has the world’s largest financial services network‚ spanning 140 countries with approximately 16‚000 offices worldwide. The company currently employs approximately 260
Premium Bank Financial services Finance
Citibank: Launching the Credit Card in Asia Pacific 45-720 Marketing Management Marc Brands Masatoshi Kaneko Oscar Lehmann Shu Yagi Juan Zatarain January 23‚ 2003 Executive Summary We recommend in the first phase to expand the credit card business into India‚ the Philippines‚ Taiwan and Thailand. These are fairly stable untapped markets. Our strategy is to focus generally on the high status groups in these markets. The cards should be issued in the local
Premium Credit card
PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
Free PEST analysis Strategic management Management