A LEVEL OF ACHIEVEMENT BUSINESS STUDIES A LEVEL RESOURCES. Issue 3 Sept 2004 Page 1 PEST Analysis A PEST analysis examines the Political‚ Economic‚ Social and Technological environments that affect industries and companies. (PEST analysis is also known STEP analysis). It is now recognised by marketing professionals that in the longer term survival and success of a business is dependant upon the external environment a business operates within. It is not enough to say we have the right marketing
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India : Touching Meteoric Scales As the corporates the Piramals‚ the Tatas‚ the Rahejas‚ ITC‚ S.Kumar’s‚ RPG Enterprises‚ and mega retailers- Crosswords‚ Shopper’s Stop‚ and Pantaloons race to revolutionize the retailing sector‚ retail as an industry in India is coming alive. Retail sales in India amounted to about Rs.7400 billion in 2002‚ expanded at an average annual rate of 7% during 1999-2002. With the upturn in economic growth during 2003‚ retail sales are also expected to expand at
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PEST Analysis A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: * Political * Economic * Social * Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors. A PEST analysis fits into an overall environmental scan as shown in the following diagram: Environmental Scan | / | \ | External Analysis | Internal
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PEST Analysis We carry out a PEST analysis to examine political‚ economic‚ social and technological factors on our business and we can use our findings to take advantage of opportunities that may arise and also be prepared to face possible threats that may come our way. The use of PEST analysis will help our business to effectively adapt to the realities of the new environment and help us to create a marketing plan that will be effective and which will therefore enable our business to compete
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The Identification of the Best Management Accounting Practices of the Selected Small and Medium Fast Food Enterprises in Metro Cebu A Research Proposal Presented to The Faculty of the Accountancy Department of the University of San Carlos‚ Downtown Campus in Partial Fulfillment of the Requirement in AC527 Submitted By: Amper‚ Francisse Mariel G. Bayon-on‚ Chad Myko B. Cabunilas‚ Ann Marie Christille P. Magdadaro‚ Lez Arly O. Nunez‚ Ma. Alyssa Rea S. Veloso‚ Primrose O.
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retail change will be shown in the Grocery Retail Industry. It is a fact that Grocery bring many convenient to people‚ and it is an important part in retail industry. Grocery supplies a tremendous number of products to our everyday lives. However‚ in the last twenty years‚ development and change of grocery have accompanied by competition and requirement of people. In the 1950s and 1960s the aim of much of grocery industry was to produce as much as possible in order to satisfy
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applied to this industry McDONALD’S 1. Threat of substitute products Low-Moderate – Availability of the MCD products – Choose MCD for Easting and Entertainment – Narrows Threat of Substitutes due to introduction of local taste products. 2. Threat of new entrants HIGH – Regulation of Limit – Easy Access Market and Low start up cost – Example of SubWay’s market penetration 3. Intense rivalry among existing players HIGH – Very competitive Fast Food industry – Competitors
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PEST Analysis Leader:Penelope贺朋旭（会计103） Deccember 2010 PEST Analysis Potical Factors • China is a communistic country‚ and it is steadier than some country which always has some war‚ anarchy and so on‚ which is adapted to the development of car companies. • Chinese goverment encourage overseas company to operate in China‚ such as derating‚ lower lending rate… • Chinese rule is strict for car purchaser and owner. For example Beijing government claim that
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WSU Analysis of the fast food industry Assignment 3 [Type the author name] 6/1/2012 . Analysis Of The Fast Food Industry In the United States‚ fast food is as much a tradition as is baseball and football. Restaurants like McDonald’s‚ Wendy’s‚ Culvers‚ and Burger King have been feeding hungry Americans for years. With the fast pace of today’s workers‚ people need to be able to grab a quick bite on the go without having to
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K+12 Educations PEST Analysis Political Government Fund for education will increase due to professional fee of the additional teacher and classroom needed. Higher probability that educational funds‚ coming from LGU’s‚ Adopt-A-School Program and TEN Moves fund will be corrupted by the government officials. Government need to have a quick responds to the needs for educational resources. Has a political advantage to politician image by building educational infrastructure under their name. A probability
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