Masters‚ at Ms.-Tique Corporation must decide if and how the company will introduce an aerosol can package for its Soft and Silky Shaving Gel‚ including a determination of product size (5.5 or 10 oz.) and location (personal care or toiletries). Furthermore‚ the manager needs to decide if a test market is necessary to evaluate the new packaging. Strategic Issues Product Soft and Silky Shaving Gel (SSSG)‚ a women’s shaving product that contains moisturizers‚ is currently packaged in a 5.5 oz. plastic
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consideration of the complete proposal and discussing with her areas of improvement to the proposal. Also by recognizing areas of excellence in the plan and attributing the credit of those to Ms. Courtwright‚ where she deserves it. Based on: Soft and Silky Shaving Gel Case by Professor Roger A. Kerin‚ of the Edwin L. Cox School of Business‚ Southern Methodist
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Soft and Silky Shaving Gel (Case Study) I. Time Context: January 5‚ 2001 II. View Point: Phoebe Masters‚ the newly appointed Product Manager for hand and body lotions at Ms. Tique Corporation. III. Central Problem: The introduction of 5 ½ ounce or 10 ounce aerosol container and approval of its additional funds for the market test. Causes: * Unit sales volume for Soft and Silky Shaving Gel had slowed and then plateaued in recent years. * The growth of Soft and Silky
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0.1 Introduction Alliance Cosmetic Group (ACG) is a leading distributor of cosmetics and personal care products in Singapore‚ Malaysia‚ Indonesia and Brunei. The mission of Alliance Cosmetic Group is to be the No.1 cosmetics company in ASEAN region which is providing women opportunity to look and feel good of themselves without regardless ethnicity group or skin tone. ACG International also target can be a major player in the ASEAN region 2013. In July 2006 Alliance Cosmetic Group launched fragrance
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cat now. No barn. Only a cat. My cat‚ Silky the Siamese‚ has no idea that mice and feed don’t mix. Silky doesn’t work for a living‚ a thing I thought common in the feline world. I have Silky‚ the unemployed cat‚ because I wanted my wife. After I met this really smart‚ funny‚ and sweet-smelling woman‚ after we had snuggled in movie theaters and held hands across
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weeks later Silky Bob was getting ready to be released from jail. Staring at the blank walls gave him ample time to think about the friendship he once had with Jimmy. Silky Bob stepped out the dingy jail cell and went to gather his belongings from warden. Silky Bob’s anger couldn’t be hidden‚ it could be seen all over his face‚ the way he walked‚ and the dark deep tone of his voice. He stepped out of the police station with one thing on his mind; find Jimmy. But where would he start? Silky Bob knew
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name is Creamy. I am about four years old. I am a Silky Sifaka‚ a kind of lemur which is one of the three rarest in the world (Patel‚ n‚d). That means‚ my family is special and is endemic only to Madagascar. They said we have this scientific name which is Propithecus candidus (IUCN Red list‚ 2010). Weird‚ right? We live here in the tropical‚ moist‚ and protected forests of Madagascar‚ a country with a very rich
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Introduction Soft skills( communication‚ time management‚ teamwork..ect) are introduced to complement University Malaysia Panha (UMP)students’ technical skills and knowledge. Generally‚ today’s job market demands more than just knowledge and skills. Beyond these job-specific technical skills‚ soft skills are nearly universally sought by employers. The challenge is to introduce a program which allows students to learn and capitalize their soft-skills competencies. Soft Skills department is given
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Soft skills Soft skills is a sociological term relating to a person’s "EQ" (Emotional Intelligence Quotient)‚ the cluster of personality traits‚ social graces‚ communication‚ language‚ personal habits‚ friendliness‚ and optimism that characterize relationships with other people. Soft skills complement hard skills (part of a person’s IQ)‚ which are the occupational requirements of a job and many other activities. A person’s soft skill is an important part of their individual contribution to the
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Soft skills are increasingly becoming the hard skills of today’s work force. It’s just not enough to be highly trained in technical skills‚ without developing the softer‚ interpersonal and relationship-building skills that help people to communicate and collaborate effectively. These people skills are more critical than ever as organizations struggle to find meaningful ways to remain competitive and be productive. Teamwork‚ leadership‚ and communication are underpinned by soft skills development
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