PROJECT REPORT ON “EFFECT OF BRANDING ON CONSUMER BUYING BEHAVIOR - A STUDY IN RELATION TO FASHION INDUSTRY” Submitted in partial fulfilment of the requirement for the award of the degree of “BACHELOR OF BUSINESS ADMINISTRATION” 2008-11 Submitted To: Submitted By: Mrs. Astha Sharma and Sudhanshu Leekha Dr. Richa Gupta BBA (Gen.) 6th Sem. Faculty Guide 0501341708 IDEAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY (Affiliated to Guru Gobind Singh Indraprastha University
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years the focus was shifted more towards brands and their equity in the business-to business (B2B) field. The main reason for shifting the focus to this area is that suppliers find themselves more and more in a commodity trap. To further explain branding the most important elements are; Brand Relevance Analysis‚ Brand Concept‚ Brand Placement‚ Brand Strategy. It is most important to check upfront how relevant a brand name is for the own business‚ that is why setting up and managing a brand is a costly
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Personal Development Plan Working with your feedback Once you have worked through the feedback contained in your International Profiler Report you are ready to create a “Personal Development Plan” for yourself. Like all such action plans‚ this is designed to help you bring about change‚ but in this case it should be aimed specifically at improving your readiness and effectiveness to work internationally. The tables below will help you to go through three steps to arrive at such a plan: Step 1 -
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everyone with the same strategy. Meanwhile‚ Vodafone was making the most of its global brand value and its ZooZoo campaign‚ which was a runaway success. Airtel needed to change their branding strategy and decided to do away with the celebrity endorsements and launched what has probably been Airtel’s most successful branding campaign ever‚ the ‘Har Ek Friend Zaroori Hai’ or HFZ campaign (translated‚ it means “every friend is just as important”). The campaign started with a TVC but unlike the earlier ones
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Personal Financial Plan Part 5 Sheri Mulder Personal Finance Age 30 Establish good credit and avoid excessive debt Invest aggressively for retirement Buy a first home and build equity Make a will and health directives Age 30-45 Create an estate plan. Buy adequate life and disability insurance. Keep investing as much as possible. Save for children ’s college. Age 45-65 Leverage peak earning years to build financial security. Shift retirement
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Islamic Branding – Brands‚ Islam and the New Muslim Consumer inShare WEBWIRE – Monday‚ July 12‚ 2010 Built on a bank of rigorous bespoke research conducted in key Muslim markets by TNS Built on a bank of rigorous bespoke research conducted in key Muslim markets by TNS‚ this study offers detailed branding recommendations on how to forge stronger bonds with the new generation of Muslim consumers‚ through every aspect of branding‚ from business practice and philosophy to visual identity and customer
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brand-advertising The world nowadays have moved from an industrially driven economy in which firms rely on existing equipment towards a consumer based economy where more and more firms are focusing on its connection to consumers.In this hypercompetitive marketplace where goods or services alone are no longer enough to attract a new market or even to maintain existing markets or client.Only this goods or service that has emotional aspect can influence consumers’ ultimate choice and the price they
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Branding We have mentioned brands periodically throughout this chapter. But what is a brand? A brand is a name‚ picture‚ design‚ or symbol‚ or combination of those items‚ used by a seller to identify its offerings and to differentiate them from competitors’ offerings. Branding is the set of activities designed to create a brand and position it in the minds of consumers. Did you know that The Beatles started a recording studio called Apple? When Apple Computer (the iPod company) was formed‚ Apple
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Introduction A personal development plan is one of the most effective tools for students and professionals who want to achieve excellence in their respective fields. It utilizes the concept of reflection to enable one keep track of the steps they have made to acquire skills and knowledge. It enables one to keep track of the changes required in their life and the weak spots requiring improvement. The plan provides a gauge for a person to see their progress‚ and determine the skills to be achieved
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PERSONAL DEVELOPMENT PLAN 1. Introduction The aim of this assessment is to build a Personal Development Plan and evaluate my current skills and knowledge. The primary objective of PDP is to improve my knowledge and plan my educational development according to my background and personal experience so far. 2. What is PDP According to the Quality Assurance Agency for Higher Education in UK (QAA 2004) defined PDP as: ‘a structured and supported process undertaken by an individual to reflect upon their
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