A SUMMER TRAINING REPORT ON MARKETING STRATEGY OF NIKE AT “NIKESHOES INDUSTRIES LIMITED” SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) TRAINING SUPERVISOR SUBMITTED BY SESSION 2005-2008 ACKNOWLEDGEMENT The present work is an effort to throw some light on Marketing Strategy of Nike at “Nike Industries Limited”. The work would not have been possible to come to the present shape without the able guidance‚ supervision and help
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products or services in unrelated fields” (Collins English Dictionary‚ 2015). Nike was once a startup company that only manufactured and distributed shoes after Phil Knight founded the company in 1964. Since Nike was founded in 1964‚ their brand has extended from just manufacturing shoes to sweatpants; the highly popular Dri-fit t-shirts‚ backpacks‚ and the new Fuel bands which I will explain their purpose later. Nike seems to keep evolving with the ever-changing market in order to keep up with the
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Advertising and Public Relations | | Executive Summary Best known for their “Just do it” branding‚ Nike was founded in 1955 by an athlete named Phil Knight who ran track for Bill Bowerman. Originally starting as a footwear distributor for a company known today as “ASICS”‚ the founders of the company decided to take a different approach to their business. When they launched their Nike line‚ they realized that having an athlete endorse their shoes would be a great way to reach out to the world
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VS 1 A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS TEAM MEMBERS ANUPAMA VENU CLAES JOTORP DEEPAK TUSHIR GUSTAV TENERZ SAIRAM KRISHNAN SANJAY SHARMA SUNANDA SURESH 09014 09126 09032 09128 09088 09090 09112 2 INDEX 1. INTRODUCTION 1.1. BRIEF ANALYSIS OF INDUSTRY 1.2. BRIEF DEFINITON OF INDUSTRY 1.2.1.TRENDS IN THE INDUSTRY 1.2.2.MARKET ANALYSIS 1.2.3.MAJOR PLAYERS AND MARKET SHARES 1.3. MAJOR FORCES SHAPING THE INDUSTRY 1.3
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its supply chains around the world? a. Apparel manufacturers and distributors face many unethical horizons when conducting business overseas. There primary goal in outsourcing is to reduce costs anywhere deemed possible. Although‚ companies such as Nike fall into a slippery slope when production is high‚ exposure is minute‚ and regulation nearly a pipe dream. This type of behavior leads to inhumane working conditions; such as strenuous work hours‚ minimum pay‚ and restrictions to god-given rights
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Graduate School of Business Administration University Version 2.0 of Virginia UVA-F-1353 Version 2.0 Nike‚ Inc.: Cost of Capital On July 5‚ 2001‚ Kimi Ford‚ a portfolio manager at NorthPoint Group‚ a mutual fund management firm‚ pored over analyst write-ups of Nike‚ Inc.‚ the athletic shoe manufacturer. Nike’s share price had declined significantly from the start of the year. Kimi was considering buying some shares for the fund she managed‚ the NorthPoint Large-Cap Fund‚ which invested mostly in
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Nike versus Adidas As companies decided to dip into new markets‚ they develop a marketing plan‚ review external and internal contingencies and complete a SWOT analysis on their organization and competitors. Adidas is one of those companies that have completed this task as it prepares to fight against Nike to become the number one company in the market for footwear and sports apparel. With Adidas and Nike being in the same market they have similar external contingencies‚ yet different views
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.... 1 2.1 2.2 Human Resource Background ..................................................................................... 3 Human Resources Management .................................................................................. 5 HRM of Nike Inc. & Subsidiaries........................................................................ 5 2.2.1 2.2.1.1 Human resources management and the environment ....................................... 6 2.2.1.2 Acquiring human resources ..........
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Nike Inc. International Strategic Marketing 8 Prepared for: 22-03-2009 Prepared by: Table of contents Case summary 3 Analysis Growth strategy 4 Competitor Analysis 6 SWOT analysis 8 Five forces model 9 Nike Case Summary Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the world ’s leading supplier of athletic shoes and apparel‚ and a major manufacturer of sports equipment
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EXECUTIVE SUMMARY The study explores different employee recruitment and job performance appraisal procedures of S.S.Information Technology (SSIT) in Bangladesh. The research focuses on the employee views of employee recruitment and job performance appraisal procedure of the organization. The findings indicate that the HR practices valued by the employees‚ but it need to be better directed to protect employee benefits. The research recommends that organizations need to ensure the basic employment
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