The aim of this experiment was to replicate the Primacy effect‚ which investigates the effects of ascending and descending performances on attributions of intellectual ability‚ illustrating that individuals’ perception of another individual is influenced by their first impression of that person to the detriment of all subsequent impressions. The design included independent groups‚ and the 46 participants over 16 years old (25 males and 21 females) were chosen through convenience sampling. The latter
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Financial Projection Use fund Start-up Expenses First month (RM) First 6 month (RM) Salary- CEO 1‚800 10‚800 Salary- 5 Staff 7‚500 45‚000 Advertising- Newspaper 450 2‚700 Advertising- Magazine 800 4‚800 Brochure fees 120 720 Promotion- Coupon 6‚500 8‚500 Promotion- Discount 5‚000 7‚500 Web site registration and maintenance fee 300 1‚800 EPF 1‚116 6‚696 SOCSO 163 978 Rental 45‚000 120‚000 Insurance (Company) 250 1‚500 Legal fees 200 200 Registration for Business License 150 150 Business
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What if I have a time machine? A time machine for me is not a realistic dream because it is only happened in movies and bed time story. But what would people do when they have a time machine that magically appeared for them to use in their life? Most of them would try to go back to their past and stop to do things which is not appropriate and it leads them to make bad decision. Come back to me‚ if I have a time machine‚ I would like to go future The main characters in the story‚ Marty McFly
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financial projection essential element of planning that is the basis for budgeting activities and estimating future financing needs of a firm. Financial projections (forecasts) begin with forecasting sales and their related expenses. The basic steps in financial forecasting are: (1) project the firm’s sales; (2) project variables such as expenses and assets; (3) estimate the level of investment in current and fixed assets that is required to support the projected sales; and (4) calculate the firm’s
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Map Projections A way of representing the earth’s curved surface on a flat surface of map is known as map projections. A globe represents the most accurate position‚ place of different things present on earth but a globe is not practical for many of the functions for which we require a flat map. Map projections help us to represent most of the earth’s surface at a wide variety of scales‚ on a flat‚ easily transportable surface. A globe is the true representation of distance‚ direction‚ area‚
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Perceptual Maps Having a strategic marketing plan needs direct input to insure the success that a product or service will have growth in the market. Perceptual mapping is one of the best ways to map out the product’s life cycle and the impact that it will have in the market. Perceptual maps are illustrations of data that have been compiled from the markets rating scales‚ and to develop a correct perceptual map these scales have to be fundamentally sound for the product and the consumers. When
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Tool Summary: Perceptual Mapping Objectives • A detailed explanation of how perceptual mapping works‚ what it does‚ and what are its critical assumptions • An application of how perceptual mapping was used‚ i.e.‚ describing an application of the tool in detail‚ focusing on procedure‚ calculations‚ results‚ and interpretation. Background Branding; is defined by Charles W. Lamb‚ co-author of Marketing: sixth edition; as a name‚ term‚ symbol‚ design‚ or combination thereof that identifies
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revise the failing sales. The use of a perpetual map will be different from that of competitors. Perpetual maps in marketing can help a company to know what the consumer expects in relation to the product a company is marketing. The Situation The perceptual map was helpful in regard to what the consumers preferred before and today. In its day‚ the CruiserThorr was stylish‚ powerful‚ and well-built. In past sales‚ older consumers showed more interest because of the motorcycles prestige. The target market
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Trend projection method is a classical method of business forecasting. This method is essentially concerned with the study of movement of variable through time. The use of this method requires a long and reliable time series data. The trend projection method is used under the assumption that the factors responsible for the past trends in variables to be projected (e.g. sales and demand) will continue to play their part in future in the same manner and to the same extend as they did in the past in
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Using Perceptual Maps in Marketing MKT421 June 26‚ 2013 Using Perceptual Maps in Marketing The simulation is based on a motorcycle company and its image. The company is Thorr Motorcycle Inc. and the product that is being marketed is CruiserThorr. The company is beginning to have issues with sales for this motorcycle. Marketing the image of a company is one of the most important aspects of a marketing plan. Perceptual mapping is a marketing research technique where a company takes all customer
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