introducing Pepcid AC as an OTC medicine is concerned: Option 01: Argue with FDA on the case for the treatment and prevention claims and there by preserve the opportunity to be the first entrant. Pros: Competitive Advantage: If approved by FDA the prevention claim for Pepcid AC would be a critical distinguishing factor compared to other similar medicines available in the market. This could very well give JJM and Pepcid AC a competitive advantage differentiating it from its competitors in the market. Two
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Key players and products: Prescription OTC name Company and other details Tagamet Tagament HB SmithKline Beecham‚ and launched in August 1977. 1993 sales at $528 million. Patent expired in May 1994. Pepcid Pepcid AC JJM‚ and launched in November 1986. 1993 sales at $387 million. Patent expiry in 2000. Zantac - Glaxo‚ and launched in June 1983. 1993 sales at $1‚694 million. Patent expiry in late 1997. Axid - Eli Lilly and American Home Products‚ and launched in May 1988. 1993 sales at $271 million
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Case Review: “Legal But Deadly: Abuse of OTC and Prescription Drugs Among Teens” From 2005-2006‚ the small city of Bedrock‚ Arkansas formed a campaign of community coalitions to address over the counter (OTC) and prescription drug abuse among the city’s middle and high school students. The team created coalitions in assessing the scope of the problem to determine potential solutions. This campaign was formed because due to the high accessibility of OTC medications as well as the widespread misconception
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MARKET RESEARCH AND RECOMMENDATION- OTC DRUGS (PACKAGING AND LABELLING) FOR INDIAN MARKET…. PREFACE The pharmaceutical industry is undergoing a drastic change with the new strategies and regulations being introduced. The Food and Drug Administration (FDA) regulations for pharmaceutical companies on packaging and labelling are constantly evolving to meet new challenges and demands as consumers’ attitude is shifting towards prevention and wellness and hence to the Over the Counter ( OTC) medicines
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The world market for Over The Counter pharmaceutical products was estimated at $51.45 billion dollars in 1995 and was expected to sustain a compound annual growth rate of 7 percent through the year 2004. Among the factors that are driving this growth: more educated consumers taking control of their health care‚ governments and managed care organizations trying to reduce health care expenditures‚ and pharmaceutical companies trying to expand the product life cycle of key brands. The facts surrounding
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affecting the sales of OTC ? As human being we have the fundamental right to have access to health services. While viewing the health related issues we hardly can be oblivious about any medicine or drug. Now a days around the world mass people collect medicines with or without the prescription of the physicians. There are some medicines that may be sold without a prescription‚ in contrast to prescription drugs—these drugs are termed as Over-the-counter (OTC) drugs. Over-the-counter (OTC) drugs are non-prescription
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RESEARCH TOPIC An In-depth-study of OTC medicine segment of Indian Pharmaceutical Industry with special emphasis on consumer behavior RESEARCH OBJECTIVES Macro objective To study the Indian Pharmaceutical Industry as a whole Micro objectives To understand the consumer’s attitude towards OTC products of the pharmaceutical industry To understand the healthcare products’ contribution and also its effects on pharmaceutical market To determine the extent to which the respondents prefer self-medication
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IN CASE MANNx–OTC – THE NEW ANALGESIC By : • Adzka Innayati Rahmah 29114725 • Theresia 29114726 • Zora Libriani 29114729 • Sirad Handito 29114730 • Dani Riskayadi 29114773 • Iefty Rinjayuni Nipparchi 29114792 INTRODUCTION • The strategy of the pharmaceutical companies • There are two companies in this case‚ Northcraft and Northcraft (NN) and Thompson and Company • The marketing department of NN can create an OTC product category for the drug that will make it competitive with the other OTC painkillers
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Sardeson Racing‚ Inc. is a small racing parts provider located out of Greenwood‚ Nebraska. The owners‚ Ron and Jeannie Sardeson‚ have ran and operated the company for 40 years‚ ever since first opening their doors in 1977. Sardeson Racing is within the oval dirt track industry. They sell parts out of their small location in Greenwood and then travel from race track to race track during the summer to sell products to racers. Their clients range anywhere from sprint car drivers to hobby stock drivers
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Grady O’Donovan ACS/Revascularization Case Study 25 Points Thoroughly read all patient information. Using critical thinking‚ answer the questions in full and thoughtful sentences. All work must be typed and submitted via My Classes as a Word document. Medical History Ms. Jacobs is a 58-year-old woman with no prior history of heart disease. She has hypertension that is well controlled with Lisinopril 10mg daily. She was diagnosed with diabetes 15 years ago and takes Metformin 500mg BID. At last
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