The mission of southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride and Company Spirit (Ruppel‚ 2012). The people of Southwest are the single greatest strength and most enduring long term competitive advantage (Kelly‚ 2012). Southwest Airlines started out as Air Southwest Co in 1967; serving only three local airport hubs in Texas. The hubs were San Antonio (SAT)‚ Dallas (DAL) and Houston International Airport
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2.3 – DQ: Southwest Airlines History Commercial aviation has developed a reputation over the years of numerous flight delays‚ overbooked flights‚ and bad customer service while statistically maintaining a reputation for being one of the safest modes of transportation in the world today. Throughout the years airlines have come and gone by becoming newly formed start ups in the industry and becoming successful powerhouses in the industry or going through mergers‚ acquisitions‚ and even bankruptcy.
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SWOT ANALYSIS The SWOT analysis is an assessment of the organization’s internal resources and abilities and the external environment’s opportunities and threats. In order to identify a strategic niche that the organization might exploit‚ it is needed to analyze the SWOT of Garuda Indonesia. 1. STRENGTH Internally‚ Garuda Indonesia has some strength‚ such as: Good services‚ it was proved by three awards that have been received. ICSA Award in 2001 (Indonesian Customer Satisfaction Award) in the
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MALAYSIA AIRLINE SYSTEM BHD (MAS). Company Profile Malaysia Airlines started when a joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways led to a proposal to the Colonial Staraits Settlement government to run air service between Penang and Singapore. The result was incorporation of Malayan Airways Limited (MAL) on 12 October 1937. On 2 April 1947‚ MAL took to the skies with its first commercial flight as the national airline. However
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Emirates Airlines is one of the major airlines that based in Dubai‚ United Arab Emirates. It is a branch of the Emirates Group‚ which is owned by the government of Dubai’s Investment Corporation of Dubai. Emirates Airlines has launched operations with two aircrafts in 1985. Currently‚ Emirates Airlines fly over to 100 destinations in sixty countries with a fleet of 137 aircrafts. Each week‚ almost seven hundred flights depart from Dubai on their way to their destinations on six continents. Furthermore
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Executive Summary Industry analysis The airline industry is at the growth stage. The economic and technologic development are the main factors for airline industry growth. Also‚ the demand of customers drives the market growth. Economy globalization also has an impact on airline industry. The competitive rivalry within the industry is high. Southwest’s chief rivals are American Airlines‚ Delta Air Lines‚ United Airlines and US airway. Overall‚ the airline industry develops well. Strategic issues
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1. Spirit Airlines‚ Inc. – Company Background Headquartered in Miramar‚ FL‚ Spirit Airlines‚ Inc. (Spirit) is an ultra-low-cost‚ low-fare airline that offers affordable travel to budget-conscious customers. With a route network centered in Fort Lauderdale‚ FL and an all-Airbus ‘Fit Fleet’ – the youngest of any major U.S. airline – Spirit is positioned to offer more than 400 daily flights to 59 destinations in the United States‚ Caribbean and Latin America. Spirit is the first of its kind; the pioneer
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Section III. Identification of SWOT Strengths Point-to-Point strategy. Southwest gets more out of each plan than other major airlines by flying nonstop “point to point” routes evenly though the day (Tully 2015‚ p. 6). By adhering to the point-to-point strategy‚ it provides for an easier transition. The hub-and-spoke system operatesconcentrates most of an airline’s operations at a limited number of central hub cities and serves most other destinations in the system by providing one-stop or connecting
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Delta Airlines Property‚ Plant‚ and Equipment Delta Company was formed in 1924 but later changed its name in 1928 to Delta Airlines. Initially‚ the company started operating as a pesticide spraying firm‚ but when it gained more clients‚ it changed its course of operation to include other services. The firm moved their headquarters to Atlanta in 1941. The firm is the third largest airline company in U.S with several airline companies. The firm is the only American-owned airline company that offers
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American Express vs China John Doe MGT521/ Management 8/10/15 Unknown American Express vs China American express has developed a strategic plan to create new business in China and an operational plan to hire highly talented executives in China as well. We will discuss the following; The SWOT analysis‚ how these plans will achieve the related goals‚ and the effect of planning decisions on the internal and external stakeholders identified. American express like all companies has specific strengths
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