1370026BBAHM2 Pegasus Airlines: Delighting a New Type of Traveling Customer The following is a case study of an airline called Pegasus founded in 1989 in Turkey‚ which has already been flying for over 20 years and is Turkey’s most established private airline. It experienced financial crises a couple of times since it was created but yet‚ it won about a total 4.4 million passengers in 2008 because it was known as a low-cost airline. The key to its success is the fact that Pegasus Airlines makes sure
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Case Study in Marketing Pegasus Airlines Abalajon‚ Laila Marie Abellar‚ Jay Ann Acosta‚ Ma. Victoria Allado‚ Nile Alric Anoran‚ Rayshei Barbas‚ Raiza Grace Tuesday and Thursday‚ 3:00-4:30pm June 25‚ 2013 I. Statement of the Problem It is a challenge to Pegasus Airlines to provide a sustainable competitive advantage against prevailing competitors and to have the most economical flight opportunities for its customers. II. Areas of Consideration A. Strengths • Offers customer
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Figure 5.1 – Assessment of influence of factors of the external and internal environment on creation of new air carrier (Source: developed by author) As a result of the carried-out analysis it is possible make a conclusion that presently the recommended direction of strategic development corresponds to a state when it is necessary to implement the weakness - opportunity strategy (mini – maxi) directed on minimization of weaknesses of the enterprise and use of opportunities of the market of air transportation
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Marketing management Case study “Pegasus Airlines” Question no.1 Give examples of needs‚ wants‚ and demands that Pegasus customers demonstrate‚ differentiating these three concepts. What are the implications of each for Pegasus’ practices? Answer no.1 1. Examples of needs can be Pegasus customers need diversification. 2. Examples of wants can be customers want to improve airline industry and reflect their opinions. 3. Examples of demands can be low-cost airline‚ many destinations they want to
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Esas Company Profile Contents Table of Contents 1 Section Overview About Us 2 Chairman’s Message 4 CEO’s Letter 6 History 8 Board of Directors 10 Executive Officers 12 The Team 14 Investment Strategy & Model 16 Operating Model 18 2 Section About Portfolio Aviation Healthcare Real Estate Food Production & Processing & Distribution Retail & Entertainment 22 24 26 28 30 About Us The main differentiation point of
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the customers and is primarily due to the increasing competition in every business sector. Just because we as consumers have a wide variety to choose from‚ the companies have to strive more and more to expand and retain their customer base thus delighting their customer is highly imperative for any organization. What is Customer Delight? In our everyday lives‚ when good things happen to us it makes us happy and when faced with bad ones make us sad. But what defines this “good” and the “bad”?
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Understanding what buyers value within a given offering‚ creating value for them‚ and then managing it over time have long been recognized as essential elements of every market oriented firm’s core business strategy. Pegasus Airlines demonstrated what “aim of marketing” really is for its customer‚ which is “to create value to customer and capture value in return”. Specifically the case mentioned three theoretical concepts‚ Truly Customer Focused‚ More than Amenities and Love your Customers‚ which
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Case Week 1: Pegasus Airlines (40 points) Please read the case on page 36-37 and answer the following questions: Question 1: Give examples of the needs‚ wants and demands that Pegasus customers demonstrate‚ differentiating these 3 concepts. What are the implications of each for Pegasus’ practices? (10 points) ------------------------------------------------- ------------------------------------------------- Examples of needs: Pegasus’ customers need diversification. examples of wants:
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LOST IN THE MOON You are a member of a spaceship crew who have to return with their spaceship to the mother ship at an illuminated place on the moon. As a result of mechanical failure you have in fact to land at a place which lies approximately 300 kms from the mother ship. During the landing much of the equipment on board is damaged. You can only survive if you reach the mother ship. Attached you will find a list of fifteen items which have remained undamaged after the landing. Arrange them in
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Traveling enables many people to broaden their minds in certain respects. When you travel you gain new ideas and experience new things. However you do not have to travel miles to expand your horizons‚ and there are many disadvantages associated with traveling. Travelling makes it possible to experience new cultures; for example‚ observing different religions and customs‚ even if it just means traipsing round an Indian mosque‚ or visiting an Egyptian temple. While traveling‚ you can learn new languages
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