developed form an old piano factory in Guangzhou of China. The piano factory is located Pearl River‚ so that the brand of piano is called Pearl River. Since the adoption of an open-door policy‚ Chinaexploited a range of new opportunities provided by a market-oriented economy for expanding production‚ employments‚ and profits through free trade markets. As a result‚ PRPG face a chance due to import technology and export products‚ and then they were expended to become Pearl River piano Industrial Corporation
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Strategic Marketing Management Written Case Analysis: Pearl River Piano [pic] I. Background 3 II. SWOT Analysis 4 III. Issue Analysis 7 V. Alternatives: 11 VI. Decision Criteria 13 VII. Application of Decision Criteria on Alternatives 15 VIII. Recommendations – Global Diversification by Higher-Value Brand 18 IX. Conclusion 26 X. Appendices 27 I. Background The Pearl River Piano group (PRP) had started as a Chinese state-owned firm in the mid-1950s. Due to low production cost
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History Pearl River Piano Group (PRPG) was established in 1956 by bringing together six small piano shops in Guangzhou. The group of 100 employees produced only 13 pianos that year. After many attempts‚ Guangzhou technicians were finally satisfied with the tone color and quality of its first manufactured piano‚ and in a short time it was sold in Hong Kong. It would be twenty years before the factory was able to prove its potential. As a State -owned enterprise PRPG is accountable to the Guangzhou
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The Pearl River Piano Group Sakina Boulal Glion Institute of Higher Education December 7th‚ 2014 Executive Summary Pearl River Piano Group (PRPG) was established in 1956 in Guangzhou‚ China. Nowadays PRPG is considered the largest factory of musical instrument in the world with a domination of the domestic Chinese market and a 13% market share in America‚ by producing over 83‚000 pianos in the world in 2008 and exporting to more than 80 countries. Zhicheng Tong is a talented
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Pearl River delta The Pearl River Delta is the low-lying area surrounding the Pearl River estuary where the Pearl River flows into the South China Sea. Plans for the area City planners in south China have laid out an ambitious plan to merge together the nine cities that lie around the Pearl River Delta. The "Turn the Pearl River Delta into One" scheme will create a 16‚000 sq mile urban area that is 26 times larger geographically than Greater London‚ or twice the size of Wales. The new mega-city
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The Yellow River Piano Concerto Xian Xinghai * Xian was born in 1905 in Pungu in China. * He joined the communist party in 1938 where he composed the Yellow River Cantata. * The Yellow River was considered by the Chinese as the cradle of China’s civilisation and its sorrow. * The cantata was an eight movement work for chorus orchestra and soloists with narration in between. Yellow River Cantata * The cantata aimed to express the troubles of the people who lived on the banks
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Analysis of the Yellow River Concerto composed by Xian Xinghai‚ arranged by Yin Chengzhong The Yellow River Piano Concerto was a gem of the Chinese culture in the 20th century‚ which was written in the Western classical music form and was highly influenced by the Western music in the romantic era. The traditional Chinese music and 20th century Chinese culture was reflected in the music score almost everywhere. Its Chinese
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Strengths Weaknesses Range of products from swimwear‚ denim‚ jersey‚ going out Easy to distinguish on the shop floor where each product group is Good Pricing: reasonable and affordable Children wear ASOS Entrance to the store was aesthetically pleasing Charity work Window display didn’t have the ‘WOW’ Factor‚ one nearer to Marble Arch had a better display Lacked in products for petite and tall Not many varied sizes in some products‚ had size 8 but not many other sizes Height of products
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Analysis of the pearl by John Steinbeck (page 40 – 50) THE WORRIEDNESS OF KINO TO LOSE THE PEARL A long page 40- 50‚ John Steinbeck told about the worriedness of Kino to lose the pearl‚ in the page 40 I see that there Kino‚ so anxious to lose the pearl‚ till he presume that a spot of rain as a human who want to steal the pearl “ he felt cloth‚ struck at it with his knife and missed‚ and struck again and felt his knife go through cloth and then his head crashed with lightning and exploded with
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Consort: Piano Quintet” The consert was my first time and delightful that I had a opportunity to listen to classical music through the first concert‚ two Piano Quintets performed by Karen Follingstad‚ Alyze Dreiling‚ Susan Ung‚ Lorie Kirkell‚ Bert Turetzky at the Incarnation Lutheran Church on February‚ 19‚ 2012. The performance consisted of two pieces and the first piece performed was Piano quintet‚ Op 87 written by J.N. Hummel in the end of classic era and the second piece was Piano Quintet‚
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