English Next Why global English may mean the end of ‘English as a Foreign Language’ David Graddol The moral rights of the author have been asserted. The opinions expressed in this book are not necessarily those of the British Council. Designed and produced by The English Company (UK) Ltd www.english.co.uk Cover design by Intro (Last minor revision Jan 2007) © British Council 2006 The United Kingdom’s international organisation for educational opportunities and cultural relations. We
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RESEARCH & IDEAS How to Brand a Next-Generation Product Published: April 23‚ 2012 Author: Carmen Nobel Upgrades to existing product lines make up a huge part of corporate research and development activity‚ and with every upgrade comes the decision of how to brand it. Harvard Business School marketing professors John T. Gourville and Elie Ofek teamed up with London Business School ’s Marco Bertini to suss out the best practices for naming next-generation products. Key concepts include: • Companies
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Religious Crises in the North: Which Way Out of this Quagmire? By Aliyu A. Ammani aaammani@yahoo.co.uk This essay is an attempt at identifying the remote and immediate causes of the incessant religious crises in northern towns and cities‚ if you’d rather the so-called middle belt political zone of the north. In expressing this view‚ there is no intention on my part to mock the bones of those who died so long ago and who tried‚ however ineffectually‚ to lead their people.
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The Coca Cola Company struggles with ethical crises Brenda James HRM/522 Strayer University‚ Lithonia Campus Dr. Huddleston February 3‚ 2013 The Coca-Cola Company Struggles with Ethical Crises Since the late nineteenth century Coca Cola has been a successful company. Coco-Cola went to war with its competitor PepsiCo throughout the 1990s as Coca-Cola expanded its market overseas. Its overseas sales increased to the point where over 85 percent of its sales came from outside of the United
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Next plc designs‚ manufactures‚ and distributes clothing and home furnishing and accessory items to nearly 330 Next retail stores and through the company ’s Next Directory mail order sales catalog. Almost all of Next company-owned stores are located in England and Ireland. After ending a brief international expansion--in 1999 the company closed its seven company-owned foreign stores‚ including its five U.S. retail stores--Next has shifted its international strategy to brand expansion focused on franchising
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project of Next plc. This has to be done from the point of view from a consultant or analyst. The assignment has been split up into two tasks‚ firstly to analyse and evaluate Next plc‚ then secondly suggest any ways in which their marketing performance can be improved for future success. My first step is to get an overview of Next plc as a company‚ how it started‚ the market sector it operates in and its past and present performance. 2. History of Next To analyse Next we need to get
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Title: Can Pepsi’s mid-cal Next revive its cola category? (cover story) Authors: ZMUDA‚ NATALIE Source: Advertising Age‚ 4/4/2011‚ Vol. 82 Issue 14‚ p1-90‚ 2p Document Type: Article Subject Terms: PRODUCT launches MARKETING strategy NEW product development PEPSICO Inc. -- Marketing SOFT drinks -- Marketing COLA drinks Abstract: The article considers the product launch of the Pepsi Next brand soft drink by beverage industry firm PepsiCo scheduled for the summer of 2011. The soft drink
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Differences Understand Generational Differences For the first time in history‚ four generations are working side by side. Different values‚ experiences‚ styles‚ and activities create misunderstandings and frustrations By the year 2014‚ 70 million Baby Boomer (including many teachers and school leaders) will entire retirement in large numbers Generation X‚ a generation with different sensibilities and priorities than Boomers‚ will assume positions of leadership in schools
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This generation is the iPhone generation‚ the Twitter generation‚ the Instagram generation‚ a generation focus around a single word – instant. What makes this generation so instant is its ability to adapt and excel in technology. Instant uploads‚ instant texts‚ instant responses. It is common knowledge that the majority of this generation has their own cell phone. It is common knowledge that the majority of this generation has access to Internet. How often does this generation look up from their
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------------------------------------------------- PASSWORDS * Special Passwords In versus mode‚ enter the following info to get the desired effect: Effect | Password | Boss: High Abbott (appears in invisible box in lower right-hand corner) | J Rubin‚ Jan 6 1970 | Boss: Kull (appears in invisible box in lower right-hand corner) | A Gavin‚ Jun 11 1970 | Character: Black Dragon | Eyvern‚ March 9‚ 1927 | Character: Gulab Jamun | Gulab‚ February 29‚ 1900 | Character: Major Trouble |
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