perceptions towards discount offers Abstract This research study examined consumers ’ perceptions of products they purchased under discount offers‚ and their effects on repurchase intentions of the same products after the end of the offers. The research began with an exploratory study of marketers ’ observations of the effectiveness of consumer discount programs‚ and consumers ’ opinions regarding the products. The findings of this exploratory research were used to develop hypotheses and survey instrument
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Over the years I have been to surf camps and each one was a memorable experience. Unfortunately each trip only lasted for a day. Spending a whole week here would be a brilliant experience as I have been hoping to improve on my surfing skills for a while now. A few months back I watched Waveriders which convinced me even more to surf‚ after all the North West is known for being one of the best surf spots in the world. My family are big into athletics‚ competing at national and international level
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[Task 1]{M1} I am going to explain how different customers’ needs and expectations can differ. The supermarket industry provides a good example of the way in which different groups of customers will have different expectations and needs. Some customers just want to buy standard products at the lowest possible prices. They will therefore shop from supermarkets that offer the lowest prices and provide a reasonable range of products. In contrast‚ some customers are looking for variety and quality
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(a) Describe the promotional mix used by two selected organisations for a selected product/service. Coca-Cola Founded in 1886 by pharmacist Dr John S Pemberton in Atlanta‚ Georgia‚ The CocaCola Company is the world’s leading manufacturer‚ marketer and distributor of non-alcoholic beverage concentrates and syrups‚ and produces nearly 400 brands. www.coca-cola.co.uk/about-us/introducing-our-business.html Coca-Cola was invented by Dr John Stith Pemberton and first went on sale at Jacob’s
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Customer Centric Service Kaplan University Unit 1 AB221 Malana Crofoot 01/10/2012 Unit 1: Customer Centric Service When a person owns or operates a business there is an expectation to deal with persons outside of themselves. Knowing this it is best to give those people the best impression possible in order to gain customer loyalty and repeat business. If I owned a business‚ I would try to treat every customer as if they were my first. That first customer is very crucial
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ARTICLE www.hbr.org Why Satisfied Customers Defect by Thomas O. Jones and W. Earl Sasser‚ Jr. Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief— the core idea The Idea in Practice— putting the idea to work 2 Why Satisfied Customers Defect 14 Further Reading A list of related materials‚ with annotations to guide further exploration of the article’s ideas and applications Product 6838 Why Satisfied Customers Defect The Idea in Brief The Idea in
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Ironically—I’m the definition of undefinable. Normally people would say something like‚ “If you look up freakish in the dictionary‚ you’ll see my picture underneath”—but that is not the point to me. I am not word‚ I am not line‚ and I am not a girl that can ever be defined. It’s like trying to find a needle in a hay stack‚ or finding Waldo in a crowd of people; I’m definitely hard to decipher. You can say‚ compared to a Ballerina in a mosh pit—I’m as scantly as a hen’s teeth. As brave as a child
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CUSTOMER SATISFACTION IN INDIAN BANKING SECTOR By‚ Sushanta Chakraborty PGDM 1st year‚ SEC B Roll No. 57 INTODUCTION Business need to attract and establish a customer market and would need to retain it through satisfaction. That is the key to its business performance (Johnson et al. 2000). In order to attain this goal‚ a company should have a high satisfaction rate from its clients. The increasing competition
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which are Coca Cola Company (Coca Cola) and Kellogg Company (Corn Flakes) for selected product or services. Coca-Cola is an American company for soft drinks such as coca cola‚ sprite‚ Fanta etc. The most famous product is the drink of Coca-Cola‚ while the company produces more than 3‚500 drink .It distributes its products in more than 200 countries around the world‚ and consumption is about 50 billion of the company’s products a day around the world. The company was founded in 1892‚ but the very
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and change interest rates. The most important of these decision makers are consumers and suppliers (from the business point of view) Consumers: Buy goods and usually look for value for money. Suppliers: Supply goods to other businesses and to customers. Although the economy is made up of millions of individual separate decision makers‚ there are still clear patterns to the types of decisions they make. (E.g. when consumer confidence levels raise‚ this means their levels of spending increases and
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