A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands Karen L. Becker-Olsen‚ Charles R. Taylor‚ Ronald Paul Hill‚ and Goksel Yalcinkaya ABSTRACT This study examines the impact of marketing-oriented corporate social responsibility (CSR) communications on perceptions of the firm and its brands among consumers in two diverse cultures‚ economies‚ and political landscapes. The authors’ main hypotheses are
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"We didn ’t all come over on the same ship‚ but we ’re all in the same boat."- Bernard Baruch Cross-cultural communication is the process of exchanging meaningful and unambiguous information across cultural boundaries‚ in a way that preserves mutual respect and minimizes antagonism‚ that is‚ it looks at how people from differing cultural backgrounds endeavour to communicate. The study of cross-cultural communication was originally found within businesses and the government both seeking to expand
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According to Cheesebro‚ O’Connor‚ and Rios (2010) “there are six principles in cross-cultural communication.” The first of these principles states that the more culture and language differences between people the more the likelihood of a communication breakdown. The second principle says when there is a communication breakdown it is often thought to be because of cultural differences. The reality is that these breakdowns are often the result of a misunderstanding. The third principle says that communicating
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Cross-Cultural Perspectives Week 5 Felecia (Lisa) Alexander ETH/316 June 29‚ 2015 Joel Nkemakolam Cross-Cultural Perspectives Week 5 The purpose of this essay is to identify a global organization with a multinational presence‚ identify and research a cultural issue that affects this organization ’s interactions outside the United States‚ define the issue and provide an overview of how it became an issue in the organization‚ and analyze the ethical and social responsibility issues McDonald’s organization
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CROSS-CULTURAL ASSIGNMENT 2. Communication differs in various cultures. A multinational or a global company employs a great number of people with different cultural traits. Some may possess traits that are good for business when sent to countries away from home and some may not take up this responsibility well. People with different values respond in various ways to leadership especially from leaders from a different background or culture. Cultural diversity is very wide and this would cause to
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EUR148 Cross-cultural management Critically evaluate the contributions of two cross-cultural management theorists in understanding and resolving international management issues. Relate your answer to two cultures which are not your own - identify and concentrate on significant differences between the two cultures which arise from the theories. Make your choice of theorists from: Geert Hofstede; Nancy Adler; Edgar Schein; Fons Trompenaars; Edward Hall; House et al; Marie-Joëlle Browaeys and
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Outline and evaluate research into the duration of memory (12 marks) Peterson and Peterson researched into the duration of the STM. They used trigrams and asked their participants to recall them after a retention interval‚ the retention interval was different every time. They found that after 3 seconds participants could recall about 90% correctly but after 18 seconds only 2% could be recalled correctly. Peterson and Peterson concluded that the STM has a limited duration and when rehearsal is
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Case Study Report PM Julia Gillard’s China Visit MGP2278 – Cross Cultural Management & Communication Unit Lecturer: Dr Chan Cheah Assignment Due Date: 18/04/2013 Table of Contents Executive Summary……………………………………………………………………...Pg03 Problem Identification…………………………………………………………………Pg03 Case Story…………………………………………………………………………………... Pg03 Case Reference…………………………………………………………………………… Pg04 Questions…………………………………………………………………………………… Pg06 Problem Analysis………………………………………………………………………… Pg08
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Cross Cultural Interview Who you met with and why you consider the person different? I met with Sofia Mitre. Sofia is a Mexican expatriate. She has lived in the U.S. for the vast majority of her life; however‚ she constantly travels to and from Mexico to visit family and to accompany her father on business trips. Although we both grew up in Austin‚ Sofia considers herself a visitor to the U.S. as a citizen of Mexico. She grew up in a household rooted in Mexican heritage while I grew up in a home
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Cross-Cultural Perspectives University of Phoenix ETH/316 Cross-Cultural Perspectives The mission of the International Organization of Migration (IOM) is commitment to the principle that humane and orderly migration benefits migrates and the society in which they choose to live (“International Organization for Migration”‚ n.d.). IOM provides a safe‚ reliable‚ and cost-effective service to help those who require international migration assistance. This global organization is forced to face
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