the Indians which comprises of hindus and Muslims still they used pork and beef ingredients in the food items. it is very clear from this that the Mc Donald were specialist in making food comprising of beef and pork and that they didnot made any marketing strategy before entering in a foreign market which a totally new culture in comparison to them‚ which was truly liable on their part and at the same time they should have also prepared for new product designing before penetrating a new market. Moreover
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Executive Summary Purinex is a drug discovery and development company based in Syracuse‚ New York. The company sought to commercialize therapeutic compounds based on Purine‚ which is useful in numerous biochemical processes and its intellectual portfolio of Purinex consists of more than 35 patents‚ pending and issued in the purine field. The company has a headcount of 14 and maintains a chemistry laboratory a few miles from its main office. The company’s target is to develop products that act
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UNISON HR ADMINISTRATOR HUMAN RESOURCES DEPARTMENT ORGANISATION & RESOURCE DEVELOPMENT DIRECTORATE REF: ORD/78 JOB DESCRIPTION GRADE: 6 HOURS: 35 HOURS PER WEEK LOCATION: UNISON CENTRE‚ LONDON NW1 OVERALL SUMMARY The HR Administrator provides administrative support to the HR Officers across the full range of HR work. Each HR Administrator will be responsible for delivery of services to head office departments and regions‚ with specific areas of central administration. TERMS‚ CONDITIONS
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Question #01 Q # 1. What is international marketing? How it is different from domestic marketing? International marketing: International marketing involves recognizing that people all over the world have different needs. Companies like Gillette‚ Coca-Cola‚ BIC‚ and Cadbury Schweppes have brands that are recognized across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix‚ it is also necessary to understand regional
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Ascendum Solutions is a worldwide information technology solutions providing company. They provide innovative technological solutions which are generated by businesses and the challenges they face while doing businesses. Ascendum Solutions India Pvt. Ltd. works with SMB’s and with organizations at enterprise level. Their portfolio includes many Fortune 1000 companies and helps them in solving their business challenges. Their success lies in
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Shanzhai case solutions sunny What are the environmental factors that help drive the Shanzhai phenomenon? * In china‚ peoples are fearless experimenter’s mindset. * Eye holes in regulations specified Shanzhai folks scope to grow. * protection law of IP is very poor. * Comparatively weak‚ inconsistent or non-transparent business policy. * Shanzhai performers are very flexible & efficient vendors. What characteristics are critical to the success of Shanzhai
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Question 1. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns? In 1980s‚ Intel faced a problem to distinguish itself from the competitors and tried to convince consumers to pay more for its high performance products. By creating the ingredient-branding campaign‚ Intel mended the matter and made history in 1991. To become distinctive‚ it chose a name for its latest microprocessor introduction that could be trademarked‚ Pentium. The
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all the members of the orchestra to play together IMC plan guides all the members of an organization to work together IMC Planning Starts at Zero Zero-based planning: A process that determines objectives and strategies based on current brand and marketplace conditions Start a new!!! In the real world‚ many organizations pay lip service to “zero-based” planning or ignore it completely. Why? It’s human nature. It is simply much easier and less time consuming to find last year’s plan‚ dust
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Credit rating agencies take a wide range of factors – debt raising purpose‚ industry outlook‚ corporate profile and financial measures into account when performing corporate bond rating service. Debt is raised to repurchase shares rather than the normal case of capturing expansion opportunities to strengthen cash flow. This is not going to be regarded favorable to debt holders since the debt coverage ability in terms of cash or collateral is not strengthened. UST is characterized positively by commanding
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Summary This case explores the possibility of a brand extension for Revital‚ the bestselling vitamin and mineral supplement and number-one nutraceutical brand in India and a top Ranbaxy Global Consumer Healthcare product. The case examines Revital’s shift from a prescription product to a popular over-the-counter (OTC) brand and explores Ranbaxy’s strategies to position Revital as the brand with the highest recall. It assesses Revital’s competitors in India’s booming nutraceutical market in a scenario
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