The Contingency Approach: Y. Y^ -a . . ’ ^ 1 i^-^ .g ^ ‚ The Contingency Its l^oundations and Relevance A poc p r ah to Theory Building and Research in Marketing by Valarie A. Zeithaml Duke University‚ Durham‚ North Carolina‚ P. "Rajan" Varadarajan Texas A&M University‚ and Carl P. Zeithaml University of North Carolina‚ Chapel Hill Introduction During the 1960s‚ management theory and research began to adopt a new orientation‚ one that embodied a remarkably simple concept
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System approach theory A system is a combination of things or parts forming a complex or a unitary whole aimed at working together to achieve a common purpose. This approach was used to integrate various management schools; it mainly aimed at job managing. With this approach‚ an organization was to divide itself into manageable systems forming a whole so as to be able to fully increase the workers’ productivity and issues for successful results. Managing jobs and provide a framework for visualizing
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5. Theoretical Contingency Framework 5 Theoretical Contingency Framework Having clarified the EPs’ development in the previous chapter‚ this chapter presents the theoretical framework that was developed to guide the data collection‚ analysis‚ and performance evaluation presented in the subsequent chapters. We first introduce structural contingency theory and its underlying assumptions. Specific attention will be given to the “patterned systems” approach (Van de Ven and Ferry 1980) which will
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briefly define key terms first - whose theory are you discussing and what are its elements? (2) Routineness of task technology Depending on the type of technology (routine or non-routine) the organisational structure‚ leadership style and control systems will differ. This will be discussed in greater detail in later chapters. (3) Environmental uncertainty What works in a stable environment may not work or be totally inappropriate in a rapidly changing and unpredictable environment. (4) Individual
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CONTINGENCY THEORY CONTINGENCY THEORY IS A CLASS OF BEHAVIORAL THEORY THAT CLAIMS THAT THERE IS NO BEST WAY TO ORGANIZE A CORPORATION‚ TO LEAD A COMPANY OR TO MAKE DECISIONS. “THE BEST WAY TO ORGANIZE DEPENDS ON THE NATURE OF THE ENVIRONMENT TO WHICH THE ORGANIZATION RELATES.” William Richard Scott CONTINGENCY THEORY TELLS US THAT AN ORGANIZATION IS MOST EFFECTIVE WHEN IT ADAPTS AND FITS ITSELF TO THE ENVIRONMENTAL CONDITIONS. CONTINGENCY THEORY IN A NUTSHELL Organizations are
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Contingency Theory Contingency Theory is a class of behavioral theory that claims that there is no best way to organize a corporation‚ to lead a company‚ or to make decisions. An organizational / leadership / decision making style that is effective in some situations‚ may be not successful in other situations. In other words: The optimal organization / leadership / decision-making style depends upon various internal and external constraints (factors). Contingency Theory factors Some examples
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Contingency theorists argue that an organization that adapts to its environment will perform better than an organization that does not (Donaldson‚ 1996) and that mismatched characteristics within organizational configurations will prevent an organization from achieving natural harmony with its environment that will lead to better performance (Mitzberg‚ 1981). In contrast to the classical scholars‚ most theorists today believe that there is no one best way to organize. What is important is that there
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due an old style of leadership and alternatively should change it towards a better numbers for the company. A leader is best described as a member of a group of two or more people that is tasked with structuring or restructuring of a situation and the perceptions and expectations of the other group members (McLaurin‚ J.R.‚ 2006). A company without a strong leader giving the goals and orientating the staff is more alike to be instable and to fall. This report will look at the importance of a strong
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CONTINGENCY THEORY Contingency Theory is a class of behavioral theory that claims that there is no best way to organize a corporation‚ to lead a company‚ or to make decisions. Instead‚ the optimal course of action is contingent (dependent) upon the internal and external situation. The leading practitioners of which were Tom Burns‚ Joan Woodward‚ Paul Lawrence‚ Jay Lorsch‚ and Fred Fiedler‚ an otherwise theoretically eclectic group who were nevertheless united in their belief that no single organizational
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Contingency theory is a class of behavioral theory that claims that there is no best way to organize a corporation‚ to lead a company‚ or to make decisions. Instead‚ the optimal course of action is contingent (dependent) upon the internal and external situation. A contingent leader effectively applies their own style of leadership to the right situation. In contingency theory of leadership‚ the success of the leader is a function of various contingencies in the form of subordinate‚ task‚ and/or
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