Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround‚ turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed‚ undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1 (US $0.27). AirAsia has been expanding rapidly since 2001‚ to become an award winning and the largest low cost carrier in Asia. Organization A new budget
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SWOT : AIR ASIA Strengths 1. low cost operation 2. target mass customers 3. efficiency workforce 4. Staffs have multi skill to do their job. 5. single type fleet to service the customer‚ it easies to maintenance. 6. lowest fare more than others. 7. Sell the ticket direct to the customer. Weakness 1. Limited service to the customer. 2. charge every things except the ticket 3. A lot of competitor. 4. Brand positioning lower than other brand. 5
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Links: below). Air Asia is currently the largest and the most successful budget airline in the whole of Southeast Asia‚ pioneered by Malaysian entrepreneur Tony Fernandes. He privately bought Air Asia‚ then an ailing government-linked airline and turned it around as a no-frills budget airline until it was profitable and publicly listed. Possibly the only
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BIS 541 MANAGING INFORMATION SYSTEM TMA 1 Executive Summary The use of Information technology is important to build the strategic and operation management of airlines‚ and help to build the future airlines successfully. The emergence of the Internet in the mid1990s as well as the development of Intranets and Extranets forced airlines to refocus their strategy on technological innovations in order to enhance their competitiveness. (Buhalis 2004). AirAsia believes in the low fare business
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high efficiency in every part of the business. Efficiency creates savings that are then passed on to guests so that affordable air travel can become a reality. Through AirAsia’s philosophy of ‘Now Everyone Can Fly’‚ Air Asia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. As Air Asia continuously
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Chapter 10 Organisational Structure and Design Robbins‚ Bergman‚ Stagg‚ Coulter: Management 4e © 2006 Pearson Education Australia LO6 Students will evaluate two types of organisational structures and recommend a structure for a given situation Key elements a) Hierarchy and departmentalisation economic growth b) Centralisation versus decentralisation c) Mechanistic versus organic d) Span of control Robbins‚ Bergman‚ Stagg‚ Coulter: Management 4e © 2006 Pearson Education Australia 2 LEARNING
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to passenger traffic. Further strengthening its ASEAN network‚ the Group in December 2010 signed an agreement to establish a Philippine-based low-cost affiliate‚ which is expected to be operational by end 2011. The quest to democratise air travel began when Tune Air Sdn. Bhd. – founded in 2001 by Dato’ Sri Dr. Tony Fernandes‚ Dato’ Pahamin Ab. Rajab‚ Dato’ Kamarudin Meranun and Dato’ Aziz Bakar - bought over the loss-making‚ debt-riddled AirAsia from HI COM Holdings Berhad (now DRB-HICOM Berhad) for
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Culture‚ HRM and ethics. Understanding Organisational Culture Interest in organisational culture began in the early ’80s when management gurus such as Tom Peters began to focus on culture as a differentiator of successful organisations. In the past twenty-odd years interest in culture has increased as case studies have identified a strong link between organisational culture and its performance. Managers in general and HR practitioners in particular‚ must appreciate the extents to which culture
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POLITICAL ASPECTS • Political uncertainty in Malaysia with Prime Minister Abdullah Badawi set to step down in March 2009. • Deputy Prime Minister Najib Razak is expected to take over the ruling-coalition party‚ but with a cloud of allegations. • Political unrest in Thailand recently when anti-government protesters recently blocked flights for a week at Bangkok’s main airports. • ASEAN nations have been pushing Indonesia to scrap its Rp.1 million ‘Fiscal’ charge to all Indonesian citizens and
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UNIT 3 Structure ORGANISATION STRUCTURE AND EFFECTIVENESS 3.1 3.2 3.3 3.4 3.0 Objectives Introduction Concept of Organisation Structure Components of Organisation Structure Types of Organisation Structure 3.4.1 Functional Structure 3.4.2 3.4.3 Divisional Structure Adaptive Structure 3.5 3.6 Dimensions of Organisation Structure Organisational Design 3.6.1 Classical form of Organisation 3.6.2 3.6.3 Alternate Design Organisational and Mechanistic Design 3.7 3.8 3.9 10.10 Organisational
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