National Institute Of Retail Management MARKS: 80 . COURSE: MBA SUB: Retail Management. N.B.: 1) Attempt any Four Questions 2 All questions carries equal marks. CASE 1: BOBCAT Bobcat India Limited revolutionized footwear selling in India. The company hit upon the idea of reaching customers through exclusive retail stores way back in 1932 and set up its own outlets‚ which numbered around 1‚200. it was no mean task setting up such a large network of retail outlets‚ especially
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Definition of Retail Marketing Retailing is defined as a conclusive set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. The word ‘retail’ is derived from the French work retailer‚ meaning ‘to cut a piece off’ or ‘to break bulk’. Retail marketing is comprised of the activities related to selling products directly to consumers through
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consumer purchases products. Indian Retail Sector Indian retail industry is the largest industry in India‚ with an employment of around 8% and contributing to over 10% of the country ’s GDP. According to this year’s Global Retail Development Index‚ India is positioned as the leading destination for retail investment. There are about 300 new malls‚ 1‚500 supermarkets and 325 departmental stores being built in the cities very soon. The Indian retail sector is now worth about $250bn (£140bn) a
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CRM in Indian retail sector K. Sarada madhavi ABSTRACT Retail is India ’s largest industry‚ accounting for over 10 per cent of the country ’s GDP and around eight per cent of the employment. It is one of the most dynamic and fast paced industries with several players entering the market. The growing middle class‚ who has a substantial disposal income in hand‚ constitutes the largest shoppers ’ segment in India. Its consumer behaviour
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Independents An independent agent is usually family owned‚ they have been in the business for a long time and have years of experience and built up a lot of knowledge. They usually only have 1/2 branches and have a loyal customer base in their local area. Also they are independently owned. They are usually found in the back streets rather than on the high street or in shopping centres. An example of an independent agent is fails worth travel. The role of an independent travel agent is to sell holidays;
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Retail Management Term Paper Mar 4232 Springs – 2014 CRN 10230 Lori Frantz History Charles Lewis Tiffany and John B Young founded Tiffany’s in 1937. Charles Tiffany borrowed $1000 from his father to begin a “stationary and fancy goods emporium.” They sold jewelry‚ sterling silver‚ china‚ crystal‚ stationary‚ fragrance‚ personal accessories and some leather goods The new emporium was located in downtown Manhattan. “. They discovered a newly emerging “American style” that departed
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market by enhancing both customers and retailers condition in the Indian market‚ but there is some doubts related with small medium enterprises. How they will be going to adopt it? one thing’s for sure that if the FDI got involvement in multi retail sector‚ customers will be having more options and the quality and quantity of the products will also be improved. They have the more variety now‚ thus customer will be satisfied. Moreover farmers will also enjoy their state as they are also having many
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wholesalers. Retail impact economy; functions in Distribution and relationship with firms selling goods and services to retailers for their resale. Durable goods store: meaning store like last longer such as: motor vehicle‚ parts dealer‚ furniture‚ home furnishings‚ electronic‚ appliances and hardware store. Nondurable goods and services: general merchandise such as food‚ beverages‚ health‚ personal care stores‚ gasoline stations‚ clothing and hobby‚ book‚ music. Retail Functions AND Distribution
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the company to emerge as the largest retail chain in the UK. In 1997‚ Terry Leahy (Leahy) took over as CEO of Tesco. He aimed to make Tesco a ’Value Retailer.’ Leahy named the strategy he wanted to adopt as ’The Tesco Way’ which comprised of the company’s core purpose‚ values‚ principles‚ goals and the Balanced Scorecard. Tesco adapted the Balanced Scorecard approach to meet its own requirements renaming it the Steering Wheel which had four quadrants - operations‚ people‚ customers and finance. The
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COUNTRY REPORT ON CUSTOMER LOYALTY IN RETAIL SECTOR WITH SPECIAL EMPHASIS ON TESCO Submitted By: Rajat Kaul A1808709003 2009-2011 Submitted To: DAVID OGLE TABLE OF CONTENT Chapter 1 Introduction Introduction Aims and Objectives Chapter 2 Literature Review The Concept of Loyalty Loyalty Programs in India Chapter 3 Methodology Research Methodology Comparative Analysis Chapter 4 Analysis
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