Marketing Management-MKT 4210 Omega Paw Case February 10‚ 2011 Executive Summary Omega Paw is a corporation‚ which the owner/inventor‚ Michael Ebert‚ sells the “Self Cleaning Litter Box.” Michael aspires to reach goals of future sales of $1.7 million by December 1996‚ $3 million by December 1997‚ and $5.7 million by December 1998. With the cat population continuously rising as well as his product being the first to be introduced in the United States‚ these goals are not farfetched.
Premium Cat
OMEGA PAW INC. COMM 1006E-02 November 30‚ 2012 Executive Summary Omega Paw Inc. (Omega) has been in the business of selling the “Self-Cleaning Litter Box” since August 1995. The company has reached a sales level of $1 million for one year. Michael Ebert‚ the president of Omega‚ wants to expand the current market and boosts sales to grow the business quickly. However‚ how to expand marketing initiatives and which channels of distribution should be used to
Premium Cat Marketing Cost
Case Analysis Executive Summary: As the population of cats in North America increases‚ so does the ownership of them as pets. Omega Paw’s novel and unique litter box‚ self-cleaning with a closed top‚ has tapped into the market with customer satisfaction and positive reviews. The company looks forward to reflect this positivity with an increase in sales and profit levels. Introducing the product in grocery stores would result in weekly sales of $126‚000‚ highest among other alternatives. With direct
Premium Competition Cat Marketing
Evolutionary Optimization of Protein Folding ´ ` ´ ¨ Cedric Debes1‚ Minglei Wang2‚ Gustavo Caetano-Anolles2*‚ Frauke Grater1‚3* 1 Heidelberg Institute for Theoretical Studies‚ Heidelberg‚ Germany‚ 2 Evolutionary Bioinformatics Laboratory‚ Department of Crop Sciences‚ University of Illinois‚ Urbana‚ Illinois‚ United States of America‚ 3 CAS-MPG Partner Institute and Key Laboratory for Computational Biology‚ Shanghai‚ China Abstract Nature has shaped the make up of proteins since their appearance
Premium Protein Protein structure Protein folding
Omega case study report This report is based on the case study of Omega. With external pressure‚ the company is now encountering internal problem‚ like high turnover and absenteeism rate. Personnel manager adopts attitude survey to analyses current situation. “Job attitudes and job performance are perhaps the two most central and enduring sets of constructs in individual-level organisational research” (David‚ Daniel and Philip‚ 2006:305). Organisations increasingly tend to use attitude survey
Premium Motivation Maslow's hierarchy of needs
1…Using the mechanistic and organic structure arguments develop in Chapter 2‚ compare and contrast the management styles at Acme and Omega. Acme’s managerial style consists of a mechanistic structure‚ while Omega’s managerial style is based on an organic structure. Acme’s vertical differentiation‚ which consists of four levels of control‚ constitutes the dispersion of authority between the organizational hierarchy levels and gears to give the organization more control over its projects and activities
Premium Management Hierarchy
properties‚ more Omega-3 fatty acids‚ and Vitamin D.
Premium Immune system Nutrition Systemic lupus erythematosus
lower management and maybe eventually down to the employees. On the other hand‚ Omega takes a different approach when it comes to organizational design. The company is organic and the internal organization is characterized by “looser‚ free-flowing‚ and adaptive.” Rules and regulations are not written down and hierarchy of authority is not clear. The decision-making authority is decentralized. This can be seen at Omega through the departments contributing to the common tasks (when they were making
Premium Management Decision making
The Paradoxical Twins: Acme and Omega Electronics1 Part I In 1984 Copitronics of Cleveland‚ Ohio was purchased by Global Xerograph (GX)‚ a global manufacturer of copying machines. GX had no interest in the electronics components division of Copitronics. The two manufacturing plants that produced electronic components for copiers and other devices were sold. One plant‚ located in western Pennsylvania‚ was purchased by former Copitronics managers and renamed Acme Electronics. Most of the plant personnel
Premium Assembly line Industry Integrated circuit
Insubordination or Unclear Loyalties?* Abstract Ellen‚ the program director of Omega House‚ a hospice‚ was wondering how to deal with the new development officer‚ George. He reported to her and was also part of a cross program task force on fundraising within the Social Action Consortium (SAC)‚ the umbrella organization for a variety of service agencies located in the Midwest. Ellen was accustomed to working in a team and found George’s communicative approach disconcerting. She was puzzled
Premium Management English-language films Sociology