Principles of Ethical Reasoning Adapted from Business Ethics‚ Concepts and Cases: Manuel Velasquez (2006) Prentice Hall Utilitarianism Utilitarianism is a general term for any view that holds that actions and policies should be evaluated on the basis of the benefits and costs they will impose on society. In any situation‚ the “right” action or policy is the one that will produce the greatest net benefits or the lowest net costs (when all alternatives have only net costs). Many businesses
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Study of consumer perceptions towards discount offers Abstract This research study examined consumers ’ perceptions of products they purchased under discount offers‚ and their effects on repurchase intentions of the same products after the end of the offers. The research began with an exploratory study of marketers ’ observations of the effectiveness of consumer discount programs‚ and consumers ’ opinions regarding the products. The findings of this exploratory research were used to develop hypotheses
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CHAPTER 1 PROBLEM DEFINITION 1.1 BACKGROUD TO THE PROBLEM For our research‚ we found that SME product can’t compete with global or multinational product or brand. That why we conduct this research to know or investigate what are their (household) perception about SME product based on 4 factor which is brand‚ purchase intention‚ packaging and last but not least price. For instance‚ SME product that we choose is MUNIRAH and on the other hand we compare with well-known fruit juice for example PEEL FRESH
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Customer Perceptions of Bank Service Quality in a Developing Country: Some Evidence from the Turkish Republic of Northern Cyprus Hüseyin ARASLI - Salih KATIRCIOĞLU - Salime Mehtap SMADI Eastern Mediterranean University‚ TRNC Hüseyin Araslı is an Assistant Profesor of Management at Eastern Mediterranean University. He has been teaching management courses for 8 years in Tourism Department and recently published several articles in different journals; for example‚ in journal of small business managment
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ACKNOWLEDGEMENT No task is a single man’s effort. Various factors‚ situations and persons integrate to provide the background for the accomplishment of a task. Behind a successful undertaking are blessing and guidance of many. My sincerest thanks to Mr. Bhupinder Sahni at International services without whose kind benedictions this project would have been impossible. I was fortunate to get opportunities to interact with the real working environment and learnt a lot about the function
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ACROPOLIS FACULTY OF MANAGEMENT & RESEARCH INDORE SYNOPSIS ON “A COMPARATIVE STUDY OF CUSTOMER PERCEPTION OF FACTORY OUTLET STORES TOWARDS TRADITIONAL DEPARTMENT STORES” Guided By: Submitted By: Prof. Prerna Bamoriya Deepak Singh chouhan MBA (III-Sem) DEVI AHILYA
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Packed and Loose milk” This research paper is all about the awareness and acceptance of Packed and Loose milk by the people. Milk is an opaque white liquid produced by the mammary glands ofmammals It provides the primary source of nutrition young mammals before they are able to digest other types of food. The early lactation milk is known ascolostrum‚ and carries the mother ’s antibodies to the baby. It can reduce the risk of many diseases in the baby. The exact components of raw milk varies by species
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Everyone has heard the saying “drinking milk helps build strong bones”‚ but is this really true? According to Walter C. Willett‚ chairman of the Department of Nutrition at the Harvard School of Public Health‚ “There’s no solid evidence that merely increasing the amount of milk in your diet will protect you from breaking a hip or wrist or crushing a backbone in later years” In his studies he found that women who drank milk twice a day were as likely to suffer bone breaks as women who drank it once
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ACROPOLIS TECHNICAL CAMPUS SYNOPSIS ON “AN ANALYSIS OF CUSTOMER PERCEPTION TOWARDS MOBILE BANKING” Submitted to: submitted by: Prof.-Harsh Ramgir
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4.1 Statement of problem The study was conducted to identify the customer perception about the private label brands at the Big bazaar. The study was limited to the private label brands in the food‚ apparels and the electronics section. The research was mainly conducted to identify various factors which influenced the buying behaviour of the private label brands. The study also intended to identify the demand for certain products which the customers would prefer to buy if included in the private
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