Integrated Marketing Communication Nike and Liu Xiang: Crisis Management in Celebrity Endorsement Group 3 Shweta Zacharia Kern Rachita Swarooparani Nike * World’s leading supplier of athletic gear * A major sponsor of various global sports events and high-profile athletes and athletic teams * Entered into China in 1980 * Considered to be the ‘coolest’ brand in China- success due to clever marketing Liu Xiang * One of Nike’s most important brand ambassadors in
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known within China by his temple name‚ Gaozu (Chinese: pinyin: Gāozǔ)‚ personal name Liu Bang (Wade-Giles: Liu Pang)‚ was the first emperor of the Han Dynasty‚ ruling over China from 202 BC to 195 BC. Liu Bang was one of the few dynasty founders in Chinese history who emerged from the peasant class (another major example being Zhu Yuanzhang of the Ming Dynasty). In the early stage of his rise to prominence‚ Liu was addressed as "Duke of Pei"‚ with the "Pei" referring to his hometown of Pei County
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Lucy Liu is an important figure in the Asian American community. She is one of the few Asian actors who sas made it big in the film world. She has starred in a television series‚ "Ally McBeal‚" and also in movies. Her biggest impact in the film world has been the movie Charlie’s Angels‚ in which she instills strength in being a woman and also brings in elements of her Asian background. Lucy Liu has indeed broken the stereotype of Asian Americans as she is not passive or submissive. Lucy Liu has
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CRISIS AND CRISIS MANAGEMENT The study of crisis and crisis management is a very vibrant field within public relations. There is a strong imperative for understanding crises and crisis management. All organizations should realize they are vulnerable to crises so they must prepare for the eventuality. Once management realizes crises are possible‚ it must grapple with what a crisis is and what constitutes crisis management. A crisis can be defined as "an unpredictable‚ major threat that can have
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Bernie Liu‚ an architect by profession‚ is an entrepreneur at heart with a dream and a vision. In 1986‚ right after the People Power Revolution‚ Bernie together with close friends from college and supported by his family who were then garments manufacturers‚ conceptualized‚ produced and marketed an initial product line of one-sized T-shirts with catchy prints–all targeted at the youth market. And so Penshoppe was born! Today‚ the merchandise mix of Penshoppe‚ the anchor brand of Golden ABC
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summary This business report has investigated the Nike. Inc’s sustainability by doing some analyze about the current data‚ the management journals and article are from the business database such as EBSCOhost‚ It also explains the ideas that help managers of Nike to achieve its goals in both profit and sustainability‚ although different people may have different point of views about this‚ it is still very important to manager of a big company like Nike‚ it is one of the leaders in the footwear industry
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Crises Management in Public Schools Review of Crisis in Public Schools throughout the United States Throughout the United States students in public schools have experienced many crises. Students have witnessed or experienced many different types of crisis which can include: violence‚ death‚ accidents‚ family issues‚ natural disasters and terrorism. Statistics from the National Center for Educational Statistics (2008) show that in the 2003-04 school year there were 19 homicides and 3 suicides
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Operation management Nike’s Operations management concerned about forecasting‚ controlling‚ designing‚ operating‚ and scheduling business operations in the production of Nike foot ware. Its excellent management that has been developed and ameliorated during the long term operation has enabled that business operations to be efficient and at the same time using as few resources as required. It is also effective in terms of satisfying customer demands‚ and thus it has become one of the key issue
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certain risks (Baron‚ 2013). Clearly Mattel does not have a sufficiently tight quality control procedure to compensate for the risks of outsourcing to Chinese subcontractors. Design flaws are also a major issue. Although the company responded to the crisis quickly Mattel still faces a number of problems‚ including significant costs associated with the recalls and new monitoring systems‚ potential lawsuits and a hit to its reputation. Stakeholders have something at risk‚ and therefore something to
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Applying PR in Crisis Management - 2010 Manila hostage crisis Crisis‚ which public relations counselor James Lukaszewski once described as “unplanned visibility” can strike anyone at any time. As no sector of society is immune from this “unplanned visibility”‚ it is a need for attempting to “manage” crises. By thinking logically and responding thoughtfully and quickly in a crisis‚ like how Hong Thai Travel Service Ltd reacted to the Manila hostage crisis‚ can possibly solidify a positive reputation
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