former university track runners and coach‚ they were seeking to innovate in running shoes to give athletes a competitive advantage. In 1971‚ their first employee Jeff Johnson designed several shoes and started advertising the new brand that he called “Nike”. Co-founder Bill Bowerman’s philosophy is today’s vision of the company: “To bring inspiration and innovation to every athlete* in the world. (*And if you have a body‚ you are an athlete.) ». Mark Parker‚ actual president and CEO of Nike’s company
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NIKE‚ INC. SOCIAL RESPONSIBILITY AUDIT BY: NIKE’S MISSION STATEMENT To bring inspiration and innovation to every athlete in the world. NIKE’S CORPORATE RESPONSIBILITY MISSION We must help the company achieve profitable and sustainable growth. We must protect and enhance the brand and company. In the corporate world‚ companies have a responsibility to act in ways which go beyond the aspect of making money. The movement of Corporate Social Responsibility has grown
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ANTONIO‚ PAUL ERIC G. 03 JUNE 2012 BUSINESS POLICY Case Study Analysis: Nike‚ Inc. Executive Summary Nike‚ Inc. has had three years of shifts of revenue and profit increases. During the case years studied (1999-2001)‚ the net income in 2001 for Nike‚ Inc. (589.7M) increased by only 1.8% over 2000. Increases from 1999-2000 were much more significant 28.3% (579.1M). For the year 2001‚ revenues at Nike increased by 5.5% over 2000 to 9.489B. Since 1997‚ the company’s success include
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Introduction Apple Inc. is a company that focuses on development and marketing of personal computers‚ media devices‚ design‚ and portable digital music players. Also‚ the company sells a variety of related software‚ services‚ peripherals‚ networking solutions‚ and third-party digital content and applications. The company ’s portfolio of offerings comprises Mac computing systems‚ iPods line of portable digital music and video players‚ iPhone handsets and iPad portable multimedia and computing devices
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Management…………………….... 10 • Budget……………………………………………………....11 • Conclusion………………………….……………………....11 • Reference…………………………..…………………….... 12 2 Thales Andre Maia de Oliveira Executive Summary This report has Nike‚ INC. as it object of study. How does a company with a few more than 40 years old can be leader in his market by understanding and putting in practice the management strategies and techniques with excellence allied to a perfect relationship with the costumer
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| Case Study Analysis: Nike‚ Inc. and Sweatshops | | | | | Ethics refer to what is defined as right or wrong in the morality of human beings and social issues are matters which could directly or indirectly affect a person or many members of a society. In this case study‚ Nike has been accused of subjecting employees in their subcontracted factories overseas to work in inhumane conditions for low wages. The CEO and cofounder of Nike lamented that “The Nike product has become synonymous
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Nike Inc. Cost of Captial Michael Tjandra Anna Ellie Du Background of Nike and North - Point Nike North-Point Revenue $9 Billion from 1997 Mutual Fund Management Firm Net income fallen from $800 Million to $580 Million Invests in fortune 500 companies Market Share fallen from 48% (1997) to 42% (2000) At end of June 2001‚ fund’s year to date returns tops at 6.4% Long term revenue targeted at 8-10% Funds performed extremely well Earning growth is targeted at 15% The stock market in decline
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Question 1 - Risks surrounding the identified accounts The Audit of TNO Ltd has highlighted number of risks. The risks highlighted in the audit are discussed throughout the report. Below is a table of the risks and tests to carry out‚ based on the five accounts highlighted as being of risk. The common assertion that is common to the five accounts is valuation and allocation. Account Assessment of Risk Substantive audit procedure Accounts Receivable Account Receivable has increased while sales
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Nike (originally known as Blue Ribbon Sports)‚ was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964 (Yahoo finance NKE profile page as of Jan. 2 2008). The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger‚ making most sales at track meets out of Knight’s car. Many top Oregon runners began wearing the shoes‚ and the shoe’s popularity grew quickly because of Kennan Meyer. The company’s first self-designed product
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DUTA WACANA CHRISTIAN UNIVERSITY | NIKE‚ Inc. Business Strategy Analysis | Issues in Strategic Information Management | BIS301 | Elia Sagita Wijaya E1000235 | Table of Contents I. Executive Summary 2 II. Background and Assumptions 2 III. Mission Statement‚ Goals and Objectives 2 IV. Remote Environment 3 A. Economic Factors 3 B. Social Factors 3 C. Political and Legal Factors 4 V. Porter’s Five Forces 4 A. Bargaining Power of Suppliers 4 B. Bargaining
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