NIKE Case Study Krystle Guerrero University of Phoenix MGT 448 Professor Michael Ladah The Nike Corporation is the world’s leading supplier of athletic shoes and apparel. The company takes its name from the Greek goddess of victory‚ and has fulfilled its reputation of being victorious in the sporting good industry for over a decade. Nike has amassed skyrocketing production numbers through independently contracting companies outside of the United States to manufacture
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retailers as stores within stores. Now it looks like Nike has a chance to reach a crucial objective: double its sales to women by the end of the decade. How to Sell to Women Nike Goddess began as a concept for a women-only store‚ and there’s a reason why. Many of the retail settings in which the company’s products were found were a turnoff to female customers: dark‚ loud‚ and harsh – in a word‚ male. In sharp contrast‚ the Nike Goddess stores have the comforting feel of a woman’s own home. How
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Summary Nike has been able to become a global player in the industry of sports apparel and athlete endorsements because of many different factors that are outlined in the way they manage their company. By analyzing the business plan of Nike we can see how their supply chain is set up as is illustrated above. The supply chain is very important for the transfer of their goods from the supplier of raw materials to a manufacturer‚ then to a distributer‚ then to a retailer‚ to then be available for
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SWOT Analysis Of Nike Strengths Weaknesses Nike is a worldwide established brand providing sports and fitness related products. They are well established and currently hold 31% market share for fitness related apparel and 46% of market share in all sports footwear. (Market Watch). Another strength for Nike would be there huge sponsorship deals with the world’s biggest sports teams and sports stars which hugely increases the awareness of the brand by promoting and advertising their brand. E
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Nike Case Study 1.) List the various macro-environmental factors that influence Nike’s strategy. Which seem most pertinent? The macro-environmental factors that influence Nike’s strategy include culture‚ demographics‚ social issues‚ technological advances‚ economic situation‚ and political and regulatory environment. Culture is the shared meanings‚ beliefs‚ morals‚ values and customs of a group of people. In America‚ Nike has become an industry leader that influences our cultural
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in the world’’. This is because Nike mostly sells good clothes‚ bags‚ trainers and equipment for athletes. However‚ its target audience of Nike is also men‚ women‚ teenage‚ college/university students. (see appendix 1). Nike is leading the market and is operating in160 countries. Nike Products: Nike’s principles of marketing involve quality of the product. Nike is well known brand because of its new stylish outfit that comes out in the market every year. Nike is now also very famous of its slogan
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CFA Institute What Determines Price-Earnings Ratios? Author(s): William Beaver and Dale Morse Source: Financial Analysts Journal‚ Vol. 34‚ No. 4 (Jul. - Aug.‚ 1978)‚ pp. 65-76 Published by: CFA Institute Stable URL: http://www.jstor.org/stable/4478160 Accessed: 12/06/2010 17:20 Your use of the JSTOR archive indicates your acceptance of JSTOR’s Terms and Conditions of Use‚ available at http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR’s Terms and Conditions of Use provides‚ in part
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MARKETING MANAGEMENT STUDY CASE FOOTBALL BETWEEN NIKE AND ADIDAS INTENSIFIES OFF PITCH Feriani (0000006978) Teguh Prabowo (0000006985) A. Executive Summary Nowadays the revolution of the football boot has taken a dramatic shift. The battle of the brands has begun and it is claimed ‘football will never be the same again’. That was the bold statement delivered by Nike‚ who countered the release from rivals Adidas. Just hours ahead of the American sports giants’ multi-million
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Case Study: E-recruitment gets Nike on track Posted by HR Zone in Strategies on Thu‚ 09/12/2004 - 16:54 0 inShare The Nike employer brand is extremely powerful in attracting potential talent to the business making the process of handling applications and supporting the resourcing process effectively and efficiently critical to business success; implementing e-recruitment was identified as the way to solve this businesses hiring problems. The issue Nike currently receives around 800
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Competition As a leader of the sports and athletic apparel industry‚ Nike competes directly with Adidas‚ Under Armor‚ Puma‚ and New Balance for market share and position. Nike is currently the top producer in this industry. Currently‚ Nike holds 53.94% of the market. Nike currently owns close to 700 retail stores‚ and they sell their products to more than 23‚000 distributors worldwide. Nike aims to generate $28 to $38 billion in revenue by 2015 through their continued sales of their most popular
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