MARKETING ESTRATEGICO Caso de estudio #3: “Vichy Homme: El desafío de desarrollar mercados incipientes” 1.- ¿Cómo definirían el mercado de la cosmética masculina global en términos de consumidores (desde el lado de la demanda)? ¿Cómo lo definirían en términos de productos (desde el lado de la oferta)? El mercado de la cosmética masculina está dado por la evolución de los distintos perfiles del hombre moderno. El metrosexual es el primero en diferenciarse y nace como tendencia en el ’94‚ aunque
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Specific Purpose: To persuade my audience not to use indoor tanning beds. Central Idea: When I finish my speech I want to persuade my audience to understand that: the importance of how media affects our target age‚ the harmful effects of tanning beds are on our skin and other parts of our body‚ and other alternatives to get a glowing tan without driving up to a tanning salon. Introduction On November 15th‚ 2005 it was marked five years for Craig‚ a melanoma survivor. Craig states‚ “I was an
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Beyond Beauty Why do people wear makeup? Makeup has been around since the beginning of time and has been used as a style in which people can express themselves and prove to the world who they truly are. Makeup grants people the ability to show their individual artistry in an approaching form that is interesting to them.The usage of makeup/The purpose for wearing makeup has antiquated since the ancient times. Beginning with the Ancient Egyptians in 10‚000 BCE‚ both the male and female Egyptians are
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Technique analysis Firstly‚ Johnson & Johnson Pharmaceutical uses focused differentiation technique in marketing its new proprietary medicines (Saylor 5‚ 2013). In 2013‚ it came up with three major medicines: INVOKANA (canagliflozin)‚ IMBRUVICA (ibrutinib) and OLYSIO (simeprevir) (Johnson & Johnson [J&J]‚ 2013). Each medicine has its own focused market: INVOKANA for Type 2 diabetic patients‚ which affects approximately 26 million people in the United States; IMBRUVICA for people with the rare mantle
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Because of the vastness of the variety of products produced by Procter and Gamble‚ they have several different competitors‚ although of course these competitors do not compete in all the same industries. The industries that P&G compete in include food‚ personal care‚ business services‚ commercial cleaning and facilities management services‚ consumer products manufacturers‚ and cleaning products. For example‚ P&G makes Pringles‚ whose competitors are basically any chip products‚ including the local
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Seeing the Invisible A Lesson Giving Students an Opportunity to Discover Ultraviolet and Infrared Radiation Coming from the Sun By: Sallie M. Smith Howard B. Owens Science Center for the ISTP Mission istp.gsfc.nasa.gov/istp/outreach/solar_observation.pdf istp.gsfc.nasa.gov/istp/outreach/student_booklet.pdf 1 Seeing the Invisible - Table of Contents - 5 E’s Lesson Plan ........................................................................................................... 3 Teacher
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Unique Sunscreen for Men by Avene EXECUTIVE SUMMARY As the sunrays are becoming more harmful because of the ozone layer deterioration‚ the incidence of skin cancer called Melanoma is rising at about 7% a year (Portalatin‚ 2012)‚ affecting everyone the same way‚ regardless of the gender. Women are more commonly associated with the use of sunscreen and skin care products‚ but what about men? Is there any sunscreen exclusively for men? The sunscreen market in UK is over the £259 million (Bee‚ 2010)
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[pic] The Cyprus Institute of Marketing Nicosia Subject: Consumer Behaviour Lecturer: Avgi Avgousti Program: ADBA Words: 1912 Date due:14.12.2012 Name of Student: Elena Kapona Andreou Student Registration Number: CYN/136/11 The concept of reinforcement is very important in the learning of consumer preferences. Explain why and discuss this relation to the Classical and Operant Conditioning Theories. Support your answer with examples
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calendar year of 2008. Johnson & Johnson’s brands include numerous household names of medications and first aid supplies. Among its well-known consumer products are the Band-Aid. Brand line of bandages‚ Tylenol medications‚ Johnson’s baby products‚ Neutrogena skin and beauty products‚ Clean & Clear facial wash and Acuvue contact
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‘In many countries consumer are convinced that Nivea is a local brand‚ a mistake which Beiersdoft‚ the German makers‚ take as a compliment.’ (Quoted on leading brand consultancy Wolff-Olins’ website‚ www.wolff-olins.com) An ode to Nivea’s success In May 2003‚ a survey of ‘Global Mega Brand Franchises’ revealed that the Nivea Cosmetics brand had presence in the maximum number of product categories and countries. The survey‚ conducted by US-based ACNielsen‚ aimed at identifying those brands that
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