Naked Juice What are the attributes and benefits of your product/service? How do they relate to your target market? BUSI-520 What are the attributes and benefits of your product/service? How do they relate to your target market? When presenting the organic juices to consumers‚ Naked Juice truly understand how to use the benefit-based segmentation to distinguish the needs and benefits of its consumers. It is essential for a company to
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of juice. For example‚ Rachel* and Lacey* thought that drinks from juice bars such as Jamba Juice and Robeks were very high in calories. As a result these people saw these brands of juice as meal supplements. One person we interviewed thought that Jamba Juice was the best juice out there and did not have a preference to juices sold in supermarkets. One of the things this consumer liked about Jamba Juice was the atmosphere because it made him feel healthier. Other consumers found brand juices to be
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Introducing "Naked Juice" to Hong Kong There is a niche market for new‚ trendy and novelty products in the food market in Hong Kong. In addition to that the imports of fruit & vegetable juices have grown 30% from 2004 to 2005 and 80% for US imports of juices. According to AC Nielsen one of the top three functional food types in Hong Kong is fruit juice with added supplements/vitamins and fermented drinks containing good bacteria. Also organic fruit juices are popular. Based on these facts
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The offer to Joint Juice Inc. by both Albertsons‚ the nation’s second largest grocery chain‚ and Safeway‚ the second largest grocery chain to sell Joint Juice’s products through their nationwide chain stores posed a challenging decision to the company. To sell its products throughout the nation is no doubt a great opportunity for Joint Juice‚ particularly as a start-up business. However‚ this offer challenged the company’s original strategy of staying regional for several more years and learning
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Economics Boost Juice Case study Boost juice is currently experiencing economies of scale 3 reasons for Boost Juice experiencing economies of scale 1 – Purchasing inputs and raw materials in bulk • Buying in bulk means that the average cost of each unit of raw material is cheaper than if each unit was bought individually • In one year alone‚ Boost juice goes through more than 35 tonnes of mangos and you still have all of the other range of fruits that are bought. Therefore buying
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CASE STUDY Jamba Juice The Brief Jamba Juice is a specialist vendor of healthy blended beverages‚ juices and snacks‚ with over 600 franchised and company retail outlets in California and over 20 other states. The company wished to carry out a classic promotion: to drive visitors to its stores over the course of a two week campaign with a “BOGO” (Buy one get one free) beverage offer. The Approach Guided by digital advertising agency Xylem CCI’s media agent‚ JL 360‚ Jamba Juice decided to conduct
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Jamba Juice and its immediate competitors operate under the industry entitled “snack and nonalcoholic beverage bars” [ (U.S. Census Bureau) ]. According to the U.S. Census Bureau the official description of the snack and nonalcoholic beverage bars is as follows: “This U.S. industry comprises establishments primarily engaged in (1) preparing and/or serving a specialty snack‚ such as ice cream‚ frozen yogurt‚ cookies‚ or popcorn or (2) serving nonalcoholic beverages‚ such as coffee‚ juices‚ or sodas
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break with little pressure? If that is the case you should try out this amazing squeezer from OVOS. It is made up of 304 stainless steel and has a silicone handle variant too. With a reasonable price this product is easy to use and maintain. To get the best and tasty juice‚ all you need to do is cut the fruit in half part. Place it in the recess with the face towards the down side. Press gently first and then little hard. And you are done. Making citrus juice is that easy with this lemon squeezer. Plus
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Squeezing is winding up progressively famous and an ever-increasing number of individuals are getting their suggested everyday measurements of vegetables and natural product in a fluid shape. Detox juice weight control plans have never been more well known. On the off chance that you do choose to give it a go yet are new to the entire thought of squeezing and need to get yourself a machine‚ the distinctive kinds accessible also the immense scope of models and costs can be somewhat overwhelming.
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Potato Juice Excellent Tonic: Skin Disorder: Angular cheilitis – One of the most important purposes of potato juice is for treating angular cheilitis‚ a common skin disorder characterized by redness and swelling of the mouth corners. Potato juice is known to be an effective anti-inflammatory so applying this on the corners of your mouth can tone down the lesions in no time. If you make it a habit to drink potato juice every day‚ you’ll get enough vitamin B complex‚ which you need to fight angular
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