CHAPTER 5 Developing Pricing Strategies and Programs CLASS NOTES OBJECTIVES— § Define the internal factors affecting a firm’s pricing decisions. § Identify the external factors affecting a firm’s pricing decisions. § How do consumers process and evaluate prices? § How should a company set prices initially
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of the marketing program to adjust. Price also communicates to the market the company’s intended value positioning of its product or brand. A well-designed and marketed product can command a price premium. [pic] Pricing decisions are clearly complex and difficult. Holistic marketers must take into account many factors in making pricing decision—the company‚ customers‚ competition‚ and marketing environment. Pricing decisions must be consistent with the firm’s marketing strategy and its target markets
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safety needs‚ social needs‚ Esteem needs‚ Self-actualization d. Safety needs‚ social needs‚ Esteem needs‚ Self-actualization 2. Setting low price and aiming to enlarge market share is: a. Market-penetration pricing b. Market-skimming pricing c. Markup pricing d. Perceived-value pricing 3. Attitude and learning are examples of _____________ affecting the buying decision: Personal factors Social factors Physiological factors Psychological factors 4. Ford company produced only one kind of
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Chapter 2 Overview of the Financial System 2.1 Multiple Choice Questions 1) Every financial market has the following characteristic: A) It determines the level of interest rates. B) It allows common stock to be traded. C) It allows loans to be made. D) It channels funds from lenders-savers to borrowers-spenders. Answer: D 2) Financial markets have the basic function of A) bringing together people with funds to lend and people who want to borrow funds. B) assuring that the swings in the business
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drop. In this article we can see what the Coles use the marketing concepts of customer wants‚ pricing‚ and satisfaction to the market. Coles’s latest product is more price cuts planned in the next few weeks. It is shown that‚ Coles are using market –penetration pricing strategies‚ setting a low price for a new product in the next few weeks to attract a large number of buyers and a large market share (Kotler et al‚ 2010 p7). Furthermore‚ there are using past of Down Down campaign advertisement of their
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13e (Global Edition) (Daniels/Radebaugh/Sullivan) Chapter 4 The Economic Environment 1) The recent global economic crisis has led to which of the following? A) governments seeking to impose more constraints on capitalism B) governments seeking to eliminate constraints on capitalism C) governments seeking to increase the interdependence of developing economies D) governments seeking to eliminate the interdependence of developing economies 2) Income‚ purchasing power‚ market
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CHRISTIAN SERVICE UNIVERSITY COLLEGE DEPARTMENT OF BUSINESS STUDIES PRICING AND ITS EFFECTS ON CONSUMER BUYER BEHAVIOUR BY ISAAC OFORI MANU SHIRLEY ANNOR PRISCILLA ADJEI ERIC OFOLI ANANG MARY ABENA FORDJOUR JULY 2011 STATEMENT OF AUTHENTICITY We have read the university regulation relating to plagiarism and certify that this report is all our own work and do not contain any unacknowledged work from any other source. We also declare that we have been under supervision for this report herein
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or service (Armstrong and Kotler‚ 1993). In earlier times‚ the price was determined through a barter process between sellers and purchasers. In modern times‚ pricing methods and strategies have taken a number of forms. This paper is aim to explain the different types of Pricing strategies‚ more specifically the market-penetration pricing strategy. Pricing products‚ new products or existing products require the use of different strategies. For example‚ when pricing a new product‚ businesses
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Pricing Strategies Marketing 0571 September 27‚ 2012 Pricing Strategies Price is one of the key elements to consider when deciding which products and services to provide and where to sell them (Kotler‚ & Keller (2006). Companies face several pricing issues when selling products and services abroad. Once a company decides on which country to sell in‚ it must determine the best mode of entry. Some choices of entry are indirect exporting‚ direct exporting‚ licensing‚ joint ventures
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MULTIPLE CHOICE 1. The owner’s equity in a business amounted to $56‚000 at the beginning of the year and $100‚000 at the end of the year. The owner had made no additional investments and had withdrawn $19‚000 during the year. The net income for the year amounted to a. $76‚000. b. $67‚000. c. $63‚000. d. $188‚000. ANS: C DIF: Medium OBJ: LO 6-1 MSC: AACSB Analytic 4. Changes in owner’s equity that result from investments or withdrawals of assets by the owner are included in the a. statement
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