S&S Air‚ Inc. 2009 Income Statement Sales COGS Other Expenses Depreciation EBIT Interest Taxable Income Taxes (40%) Net Income $20‚077‚000 $14‚985‚000.00 $2‚399‚000.00 $655‚000.00 $2‚038‚000.00 $362‚000.00 $1‚676‚000.00 $670‚400.00 $1‚005‚600.00 Dividends Add. To RE $205‚000.00 $800‚600.00 2009 Balance Sheet Current Assets Cash AR Inventory Total CA Fixed Assets Net P&E Total Assets 1. Ratios Current Ratio Quick Ratio Current Liabilities $365‚040 $1‚534‚680 $1‚238‚500 $3‚138‚220 AP Notes Payable
Premium Balance sheet Financial ratios Generally Accepted Accounting Principles
Case Study 5: Analyzing brand performance A chips brand has recently been launched‚ but its performance has not been too good. The large promotional investments put in have not yielded lasting returns. You are told to investigate what’s wrong with the brand. 1. What data would you request to complete your investigation in this case? 2. Can you talk about your analysis roadmap in this scenario? What possible corrective actions would you suggest (you are free to make relevant assumptions on the
Premium Brand Branding Brand management
s Case Study: Marks and Spencer Where now for an icon of British retailing? History and background Early history Marks and Spencer (M&S) was founded by Michael Marks and Thomas Spencer in 1884 - he called his business ’penny bazaars’ with signs reading "Don’t ask the price‚ it’s a penny" (the forerunner of stores like Poundland today?) The company went public in the 1920’s and by the 1970’s M&S had established itself as a British institution with locations in every major town and
Premium
{draw:rect} {draw:rect} {draw:rect} {draw:rect} CASE STUDY REPORT RED BULL Table of Contents {text:bookmark-end} {text:bookmark-start} Executive {text:bookmark-end} summary: Additional points this paper discuses is the marketing program of Red Bull and how it depend mainly on Buzz advertising. The brand extension of Red Bull is an interesting point because it developed some products under its parent drink. Low sugar drink for example. The last point was about the advertising
Premium Brand management Branding Brand equity
Brand Rejuvenation - A case study of Sony After a long time‚ a brand other than Apple is creating a global buzz about the impending launch of one its product. Sony with the launch of PlayStation 3 seems to have stuck a chord with consumers once again after a long hiatus. It was high time that one of the world’s iconic brands started reclaiming its rightful position as the leader of the consumer electronics market. Even though PlayStation 3 seems to have brought back some energy and zest for the
Premium Brand Brand management Branding
Not only is Virgin one of Britain ’s most respected brands‚ but it is also becoming an international superbrand. They are involved in planes‚ trains‚ finance‚ soft drinks‚ music‚ mobile phones‚ holidays‚ cars‚ wines‚ publishing‚ bridal wear‚ and more. What unites all these businesses is the values of their brand and the attitude of their 30‚000 employees. Total 2003 global revenues exceeded CAD$7.4 billion. Virgin has positioned themselves as the consumer ’s champion and strives to be known for
Premium Virgin Group Richard Branson
Q1: What was Dove’s market positioning in the 1950s? What is its positioning in 2007? Dove back in the 1950’s had one product that was the “beauty bar”‚ it was positioned upon its function as a superior product that doesn’t dry out the skin the way soap did. It was marketed through a mix of marketing communication tools like the TV‚ print media and bill boards. The advertising message was “Dove soap doesn’t dry your skin because its one-quarter cleansing cream”. All
Premium Brand management Brand
Rick Cohen‚ president and CEO of C&S Wholesale Grocers‚ is faced with the dilemma of deciding whether and how to implement the self-managed team concept in his unionized warehouse. With the holiday season approaching‚ the busiest time for C&S‚ he needs to come up with a solution or the reputation of C&S will be jeopardized. Cohen‚ grew up in the family business and completed his undergraduate studies at the Wharton School at the University of Pennsylvania. One of his greatest strengths that he
Premium
CASE ANALYSIS ON M&S Lecturer: Mrs. M. Mcpherson Edwards Date of submission: April 8‚ 2011 Group Members: Asanya Lloyd Ramone Fraser Shevel Barret Jannielle Brown Andrew Williams Management and Intrapreneurship (ENT 1010) Group 2 Members: Asanya Lloyd Mrs. M. McPherson Edwards Ramone Fraser April 8‚ 2011 Shevel Barrett Jannielle Brown Andrew Williams Case Analysis – M&S 1. What are the lessons you learned from M&S about how
Premium Management Corporate social responsibility Social responsibility
Case Study on McDonald’s Environmental Strategy Bipul Chandra Saha Brajesh Kumar Dhirendra Kumar G.B.Chandramouli G.V.Ramana Overview on McDonald’s History Started business in 1948 at California with single drive–in Restaurant Owned $13 billion of the $ 93 billion fast food industry in 1991 Operation of 12400 restaurants in 59 country till 1991 and serving 18 million people per day in US only Second best known global brand Known brand for formulating and implementing its strategy for
Premium Environmentalism Recycling Environmental movement