With recent declining sales for Mountain Man Beer Company (MMBC)‚ Chris Prangel is considering launching Mountain Man Light as a brand extension aligned with changes in beer drinkers’ preferences. He is seeking to maximize market coverage while minimizing brand overlap‚ and at the same time avoiding any brand equity damage‚ as MMBC’s core consumer segment is significantly different from the new targeted segment. Chris expects to negate declining sales of Mountain Man Lager and capture market share
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Stochastic Programming for Big Data Movement via Internet and Shipping Networks Nay Myo Sandar School of Information Technology Shinawatra University‚ Bangkok‚ 10400 Thailand Email: uniquechan014@gmail.com Abstract—In traditional computing‚ with the development and popularity of Information Technology‚ we have been creating and storing many data in our computers. This leads to big data (e.g.‚ terabytes or petabytes). Data comes from everywhere such as business‚ commerce‚ education‚ manufacturing
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package je; import java.applet.Applet; import java.awt.Color; import java.awt.Graphics; public class je { public static void main(String[] args) { // TODO Auto-generated method stub /* <APPLET CODE="Animation.JAVA" WIDTH=400 HEIGHT=300> */ //The basic applet class.The applet shows 4 cars crossing each other at a square. @SuppressWarnings("unused") class Animation extends Applet implements Runnable { //4 variables used to vary the car’s positions
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Conference cost estimating in Sydney Project cost management assignment 1 1) Introduction Curtin University wants to provide an international conference on the project management in Sydney. This conference will start in 15th of January in 2015 in Sydney with 2 major objectives. Moreover‚ the conference’s duration will be two business days. Showing the university’s commitment profile to project management education. Provide the university’s community for extending knowledge in the project
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Mountain Man Brewing Company (MMBC) was found in 1925 as a family run business and “Mountain Man Lager” is its core product. MMBC was rated as “Best Beer in West Virginia” for years and was selected as “America’s Championship Lager” at the American Beer Championship. MMBC relied on his history and status as independent‚ family-owned brewery to create an aura of authenticity and to position the beer with its core drinkers – blue-collar‚ middle-to-lower income men over age 45. Because of the product
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The Ozarks‚ also known as the Ozark Mountains‚ is a “physiographic‚ geologic‚ and cultural highland region of the central United States which covers much of the southern half of Missouri and an extensive area of northwest Arkansas.” The region extends to the west into southeast Kansas and northeastern Oklahoma. While the region is referred to as the Ozark Mountains‚ it is actually a “high and deeply dissected” plateau. The Ozark Mountains consist of three sections: the Salem Plateau‚ the Springfield
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C old Mountain ‚ Charles Frazier’s debut novel‚ won critical acclaim and the National Book Award for fiction when it was published in 1997. As an author of travel books and short stories‚ Frazier had ample experience in writing about landscapes and using a condensed prose style. Frazier applied these literary skills in crafting Cold Mountain’s episodic structure and detailed descriptive passages. Frazier’s prose draws on the transcendentalism of Ralph Waldo Emerson‚ the scope of southern novels by
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Call for Papers （Second Announcement） The CRIOCM2013 International Symposium on “Advancement of Construction Management and Real Estate” 19th -20th October 2013 XI’AN‚ CHINA The Chinese Research Institute of Construction Management (CRIOCM) in collaboration with Xi’an Jiaotong University (XJTU) proudly invites all academics‚ researchers‚ professionals to participate in the CRIOCM 2013‚ the 18th International Symposium on "Advancement of Construction Management and Real Estate". We
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Passage to Rainy Mountain N. Scott Momaday‚ in the memoir “The Way to Rainy Mountain”‚ traced the ancestral roots of his tribe back to the start of the Kiowa tribe. Momaday had always known about his ancestry but the death of his grandmother‚ Aho‚ prompted him to seek an in-depth personal exploration of his family history and background. Therefore‚ Momaday went back to his grandmother’s residence and he observed that the spirit of the Kiowa tribe was faint but still very stirring. When he
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Yalta and Potsdam Conferences. The Yalta and Potsdam conferences were called to help the Allies decide what would happen to Europe‚ and in particular Germany‚ at the end of the Second World War. Yalta - February 1945: When it was clear that Germany was losing to the European war‚ the Allied leaders met at Yalta to plan what would happen to Europe after Germany’s defeat. It was held during the war and it seemed successful. The Allies (Churchill‚ Roosevelt and Stalin) agreed to:- •
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