The Marketing Environment The environment forces that affect the company’s ability to serve its customers 1. External Environment 2. Internal Environment External Environment Macro Environment: consist of larger societal forces that affect the entire microenvironment. The six forces making up the company’s microenvironment Demographic Economic Natural Technological Political Cultural Forces Demographic is the study of the characteristics of human populations.
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Topic One: The Marketing Environment 1. What is meant by the term marketing environment? The marketing environment consists of the actors and forces that affect a company’s capability to operate effectively in providing products and services to its customers. It is useful to classify these forces into the micro-environment (customers‚ competitors‚ distributors and suppliers) and the macro-environment (political and legal‚ economic‚ social/cultural‚ technological‚ environmental‚ legal forces). These
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proactive to the constantly changing dynamics of the business environment within which any organization operates. It is widely recognized at the start of the twenty-first century that the pace of change is accelerating around the world as the globalization of economies forces businesses to respond. Figure 2.1‚ representing the systematic marketing process has‚ at the start of the process‚ an appreciation of the external business environment on which all strategy and subsequent marketing decisions
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can we protect our natural environment? The environment is our planet. It provides us with natural resources that are used for everything. It needs to be protected and so future generations can leave with no environmental problems as we are facing nowadays. Some countries develop with sustainability‚ this means that hey use the resources tht the planet provides in an efficient way so future generations can use them. To begin with‚ we can protect our natural environment by doing simple things that
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School Environment Grand Canyon University EDA-575 August 27‚ 2014 SCHOOL ENVIRONMENT My school is situated in an urban area. It is a residential section of Maryland that is less than 7 miles from Washington‚ D.C.. One of the main things that affect the community surrounding our school is gang violence. It only makes sense that the outside community would effect the inside community. “Due to the increasing recognition of the consequences of school violence
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Technological Environment means forces that create new technologies‚ creating new product and market opportunities (81) Technological environment: trends and developments in the technological field that might: (a) improve production; (b) create new product opportunities;(c) render existing products obsolete; (d) change the ways in which goods and services are marketed; or (e) change the profile of customers’ needs and wants. A technology offered by telephone carriers that allows for the rapid transfer
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Dangers within the Environment are affecting our health to means that we wouldn’t believe. We destroy our planets ozone that affects and causes global warming. The pesticides‚ mercury and carbon dioxide that we release into the environment cause so many health problems to use and our children. It actually affects our children’s health more than it does to use. How can we do this to our environment knowing that it affects our health more and more. Dangers with in our Environment The dangers within
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MARKET ENVIRONMENT ________________________________________ • Before we start with marketing environment it is important to know what a market is and how can marketing be defined as. MARKET • A market is any structure that allows buyers and sellers to exchange any type of goods‚ services and information. • The market facilitates trade and enables the distribution and allocation of resources in a society. • Markets allow any tradable item to be evaluated and priced. A market emerges more
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’Mending Wall’ intricately explores how human kind’s primal instincts shape their envrionment. Judith Beveridge’s Poem ’Domesticity of Giraffes’ also cleverly examines the treatment Women receive from their environment or society. Both Robert Frost and Judith beveridge represent people and their environments in unique and evocative ways through the use of allegories‚ tropes and poem structure. this is evident in ’Mending Wall’ by frost‚ and ’Domesticity of Giraffes’ by Beveridge. Frost uses extended metaphors
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Economic Environment Meaning of Economic Environment:- Those Economic factors which have their affect on the working of the business is known as economic environment. It includes system‚ policies and nature of an economy‚ trade cycles‚ economic resources‚ level of income‚ distribution of income and wealth etc. Economic environment is very dynamic and complex in nature. It does not remain the same. It keeps on changing from time to time with the changes in an economy like change in Govt. policies
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