A REVIEW OF FRANCHISE THEORY INTRODUCTION In service based industries one of the fastest growing forms of market structure is that of franchise agreements. Certain aspects of franchise contracts tend to be idiosyncratic in nature thereby attracting a great deal of interest by academics and business analysts in recent years. Various explanations have been proposed for the widespread use of franchise contracts in certain industries. While a great deal of the franchise contract has been explained
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Mrs. Coates‚ I enjoyed how you utilized your personal experiences in the analysis of a franchise. As you shared some valid information about Franchising‚ I believe I could communicate some details that will enforce your evaluation. Franchising is “a relationship based on a private commercial agreement between the franchisor‚ who owns a trade name or trademark‚ and the franchise‚ who sells or distributes goods using the trade name or trademark”(Kubasek‚ Brennan‚ Browne‚ 2015‚ p. 431). Under the
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Conglomerates & Franchises By Emily Chui & Benjamin Chu Let’s Define: Conglomerate- a large business that is made of different kinds of companies Franchise- the right or license granted to an individual or group to market a company’s goods or services in a particular territory; also : a business granted such a right or license Let’s Simplify: Conglomerate- a company that owns other smaller companies Franchise- a business that is part of a single chain; can be owned corporately or privately
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people 4. Purchase of building‚ equipment: KFC setting up KFC standards system for the franchisee include to lease/freehold cost of the land/ building/ equipment. 5. Provison of financial: It’s possible to receive assistance in financing a new franchise through the franchiser‚ who often makes arrangements with a lending institution to lend money to a franchisee. The franchisee must still accept responsibility for the loan‚ but the franchiser’s involvement usually increases the likelihood that a
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Building Customer Loyalty Customer loyalty matters because selling more to existing customer is much easier‚ and cheaper‚ than looking for and selling to new customers. On the other hand‚ it is significant to obtain new customers. Nevertheless‚ new customer requires more investment to make them loyal. This briefing covers: • Understanding who are T-mobile’s most valuable customers • How to achieve a high standard of T-mobile customer care for all customers • How to turn
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Sea Tow Franchise – Experience The Water In A Safe Way Sea Tow was started by Capt. Joseph Frohnhoefer in 1983 in order to provide emergency services to the victims of accidents in the sea. His vision then was to bring a positive change in the services delivered by the boats. The concept of advanced boat services was widely accepted and the business grew worldwide with the advent of its franchise policies. Today‚ Sea Tow Franchise is established all over the world in the United States‚ Europe‚ Australia
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freshrestaurants.com: www.freshrestaurants.com/Documents/info%20package-FRESH.pdf Fresh Healthy Cafe. (n.d.). Retrieved from www.franchiseclique.com: http://www.franchiseclique.com/franchise/Fresh-Healthy-Cafe?gclid=CK_zutGj3rICFc5cMgodVWUApQ Fresh Healthy Cafe. (n.d.). Retrieved from www.entrepreneur.com: http://www.entrepreneur.com/franchises/freshhealthycafe/333955-0.html Hill‚ T. (2011‚ october 31). Fresh Expectations. Retrieved from www.cityanddale.com: http://cityanddale.com/city-and-dale/tag/fresh-cafe
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What Is a Franchise? Franchising is a form of business in which the owner‚ or franchiser‚ gives license to distribute products‚ services or methods of business to affiliated dealers‚ franchisees. In many cases franchisees are given exclusive access to a particular geographical area. The franchiser usually mandates uniform symbols‚ trademarks and standardized services. Thirty years ago franchising was a revolutionary new technology - a new and better way - a new and better way to retail goods
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country and has maintained that leading position since 1982. The largest listed food company in Pakistan is Nestle‚ which had revenues of more than Rs65 billion in 2011. Pepsi’s retail sales are assumed to be higher than that number. Despite‚ the franchise model‚ the company has invested heavily into Pakistan. Khan claims that Pepsico has spent up to $1 billion in Pakistan. Pepsi’s investment in Pakistan appears to be justified: Khan says that the country forms the sixth largest market for the company
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McDonald’s started its franchise in India in 1995. McDonald’s signed a 25-year joint venture agreement with two partners named Amit Jatia and Vikram Bakshi. Vikram Bakshi has been the corporate face of McDonald’s in India last 18 years. Amit Jatia‚ vicechairman of Westlife Development Company that now controls Hardcastle‚ . Bakshi was given north and east‚ Jatia west and south part of india. Both of them work completely in opposite direction. If Bakshi is all outrage‚ Jatia is all poise. If
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