ICE-FILI CASE 1 - How attractive is the Russian ice cream industry in 2002? The main data about the attractiveness of this market are: - The consumption is about 6 times lower than in France‚ Canada‚ US because of a different mode of consumption. Indeed‚ Russians consider Ice Cream as an “on the go” snack and not as a dessert they can have at home. - producing in Russia implies a certain adaptability of recipes since traditional Russian ice creams contain less fat and are made with natural
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fruits flavours to embellish your senses. Ice Tropez is probably an interesting product for Greek consumers because the weather is very hot 80% per cent of the year. Moreover‚ there are lots of place in Athens where it’s possible to sell this product because Greek consumers go out every weekend. Ice Tropez is a new product in France because Gregoire Chaix‚ the Bar du Port’s owner in Saint Tropez‚ created it 6 years a go. Greece is a good country to sell Ice Tropez. In fact‚ the economic crisis is
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Materials: Dry ice Large bowl with rounded rim Dish soap Heavy glove or tongs Long‚ narrow piece of cloth Small plastic cup Warm water 2 Procedures: 1. Mix 2 tablespoons (30 mL) of liquid dish soap with 1 tablespoon (15 mL) of water in a plastic cup. 2. Cut a strip of cloth that is about 1" (25 mm) wide and 18" (46 cm) long. 3. Soak the strip of cloth in the soapy solution you made in step two. Make sure the entire cloth is submerged in the solution
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Canadian ice cream market witnessed a steady growth between 2005 and 2009‚ the growth in this market is expected to accelerate marginally in the forthcoming five years. Generating total revenues of $2.1 billion in 2009 the market grew by 3.4% in value‚ the compound annual growth rate of the market in the period 2005-2009 was 3.3%. In Volume the market grew by 1.5% reaching a volume of 388.4 million liters. The growth rate for volume was same in the period of 2005 to 2009. As we can see the ice cream
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The Placebo Effect: Medical Miracle or Deception? The placebo effect is most validly described as a statistical phenomenon. As described by doctors and scholars alike‚ it is a psychosomatic method used to alleviate or cure the symptoms of a condition or a disease from the patient being exposed to a false treatment‚ as a result of the body releasing endorphins. Psychosomatic illnesses are physical conditions that are usually psychologically prompted. If a person’s mind believes that they are unwell
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Nestle Peters Report CONTENTS 1. MARKET HISTORY & CATEGORY DEFINITION 4 1.1 The category‚ product and brand 4 1.2 Market structure 4 1.2.1 The product and its source 4 1.2.2 Market definition 4 1.2.3 The history of ice cream‚ brand and market since its beginnings in Australia 4 1.3 Market size 6 1.4 Market growth 7 1.5 Market prediction or forecast 8 1.6 Market‚ segment & key brand shares 9 1.6.1 Segment share 9 1.6.2 Corporate shares 10 1
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Unilever: Globalising Ice-cream Business LUISS GUIDO CARLI International Marketing course (2009-2010) By Filippo Unilever Ice-cream division Plans for changes in marketing and brand strategy Ice cream market has several features that determine a constant need of change and innovation. Unilever marketing measures should move in parallel or anticipating these kind of major changes. Firstly‚ to create and deliver superior costumer value‚ satisfing costumers who stay loyal and buy more. Secondly‚
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Ice. What could be danger to a mother‚ a symbol to a reader‚ or a slab of frozen water to most of you is my home. It’s where I have found my true self and have grown up. Rink to rink‚ pond to pond. Anywhere I could find an opportunity to progress and do what I love. Hundreds of miles on road under my feet‚ but yet thousands on the ice. It’s never there to put me down or lift me up but to remind me where I started and where I am today. When I am on the ice I feel perfectly content and feel at home
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A Song of Ice and Fire is a progression of epic dream books composed by American author and screenwriter George R.R. Martin. He started composing the arrangement in 1991 and the main volume was distributed in 1996. Initially visualized as a set of three‚ there are presently five distributed books in the arrangement with two more arranged. There are likewise three novellas which go about as prequels to the books‚ with a few more arranged‚ and three different novellas comprising of excepts from the
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meat locker… 15 minutes later I was coming out and saw an all too familiar pair of square glasses. Before I could see her face‚ she turned away. Her bleached tip hair swung across her shoulders. The dark skin‚ the hair and glasses‚ it had to be Miracle Brown. This is the girl who was one of my best friends in sixth grade. She started heading down the street‚ so I told Beth to meet me back at our hotel. I quickly followed in pursuit‚ hoping not to lose her. She turned the corner of the first
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