2011 WINTER EXAMINATION Module Code: SP Programme(s): MBA/MSc Marketing Student ID: Module Title: Strategic Planning Seat Number: Exam Date: Exam Duration: 05 January 2011 3 hours No. of Pages (including cover sheet): 3 ALLOWABLE MATERIALS Open Book Examination Non-programmable calculator permitted INSTRUCTIONS TO CANDIDATES 1. Answer 3 questions out of 9 2. All questions carry equal marks. 3. This exam is worth 50% of the final marks for this module. You are required to
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the companies merged to form Unilever that diversified into food products in 1940s. Through the next five decades‚ it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses. In 2004‚ the Unilever 2010 strategic plan was put into action with the mission to ‘bring vitality to life’ and ‘to meet everyday needs for nutrition‚ hygiene and personal care with brands that help people feel good‚ look good‚ and get more out of life’. The corporate strategy is of
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Adventure In the middle of May‚ on a bus platform in Boston‚ I looked up at the sky. It was bright blue as if painted by water colors. Meanwhile‚ I had mustered all my courage‚ and my brain was full of adrenaline. With the engine sound of BRRRRRR‚ the adventure started. Adventure. It is an exciting experience in which dangerous or unusual things happen. The meaning also involves a willingness to try new things‚ take risks. Last summer‚ I made a big bold plan‚ taking an Italian summer session at
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young age we are taught that speech is highly valuable when attempting to achieve a positive reaction. Throughout history‚ this has appeared to be true in some way or another‚ but what happens when this system breaks down? In Octavia Butler’s “Speech Sounds‚” she depicts a society suffering from the loss of ability to speak‚ write‚ or both which causes the people to revert to animalistic means of expression‚ thus breaking down the atmosphere of community. Although Rye and Obsidian are able to form a
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1. Strategic Choices Article #1 (SPACE) Assessment and Analysis Strategies according to Space matrix-case study: petrochemical and banking industries in Tehran Stock Exchange (TSE) Introduction Although strategy concept exists since emersion of human race (Henderson‚ 1989) but "strategic planning" concept entered into the management texts in 1950 (Ali Ahmadi‚ 2006) since then different tools for each step of strategic planning including formulation‚ implementation and evaluation steps have been
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MB0052- Strategic Management & Business Policy Assignment Set-I What is meant by strategy ? Differentiate between goals and objectives? Answer: Strategy is the method by which an organization systematically achieves its future objectives. A business cannot progress for a long term without a reliable strategy. Strategy is a common direction set for the company and its various components to accomplish a desired position in the future. A meticulous planning process results in strategy. It is
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the rules of the market by strategic innovation (Jacobs & Heracleous‚ 2005)‚ thus a change of the organizations ’ strategy. Strategic change as a subject has for long become a question of importance‚ within the strategic management field. The reason to why strategic change is important is "because it represents the means through which an organization maintains co alignment with shifting competitive‚ technological and social environments" (Kraatz & Zajac‚ 2001). Strategic change can though damage
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Strategic Capabilities 2011 Introduction Strategy is all about planning the next moves‚ making decisions - how and where to move forward from the current position. In the past‚ strategy was associated mainly with the military sector‚ the top chiefs of command were making tactical choices in order to defeat their rivals and achieve victory. In the business sector the purpose of strategy is in principle the same‚ planning and building a road or path that will lead us to where ever it is
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I. Executive Summary Strategic management has been given significant attention for this few decades‚ because of its mass contribution to the success of the company’s long term goal. The word “Strategy” has its roots of military science‚ deriving from the Greek’s word “Strategos” meaning plan the destruction of one’ enemies through effective use of resources.” (Calingo‚ n.d‚ as cited in Ting‚ 2012a‚ p. 8). A successful company has a very practical strategy. NIRON ADEC‚ one of the microfinance institutions
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Benjy’s Character in The Sound and the Fury In the novel‚ The Sound and the Fury by William Faulkner‚ Benjy is an important character throughout the telling of the story. Benjy is the narrator of the first of four sections. His section is set in the novel’s present‚ April 7‚ 1928‚ which is Benjy’s thirty-third birthday. Benjy’s section of the novel is often hard to understand because all the events are told in the present tense. All of his flashbacks and memories are told as if they were happening
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