Executive Summary: The tea market of Bangladesh is growing rapidly. Tea sales have increased over the past years with the number of tea stalls offering sit down services. Most of the peoples of Bangladesh have accepted tea as an affordable refreshing beverage. We have surveyed different stores of Dhaka in order to create a new tea brand for the consumers researching on the current tea brands. After researching the market we came to know about the existing tea brands of Bangladesh. Our research
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=============*****============= PRINCIPLE OF MARKETING - MARKETING PLAN - ======================= Marks: Teacher’s comment: TABLE OF CONTENTS Page 1.0 EXECUTIVE SUMMARY 1 2.0 SITUALTION ANALYSIS 3 2.1 Customer analysis 3 2.2 Marketing analysis 4 2.3 Competitor analysis 5 2.4 Target market 7 3.0 SWOT ANALYSIS 9 3.1 Strengths 10 3.2 Weakness 12 3.3 Opportunities 13 3.4 Threats 14 4.0 MARKETING OBJECTIVES 15 5.0 MARKETING STRATEGY 17 5
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Introduction 02 2. Applying the Marketing Mix …….04 2.1 Product………..…………………………………………………………………...…………..05 2.2 Place ……….………………………………………………………………………………….06 2.3 Price …………………………………………………………………………………………..08 2.4 Promotion …………………………………………………………………………………….09 3. Conclusion 12 4. References ……………………………………………………………………….13 1. Introduction Since the discovery of Tea in 2737 B.C in China‚ and after the Europeans learnt about tea in 1589‚ drinking tea has spread throughout the world
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PROJECT B: MARKETING PLAN INSTRUCTIONS: 1. The groups are required to prepare a "Marketing Plan" in the prescribed format i.e. Using this format will produce a 30 to 40 page plan. 2. The report should have the relevant material under the following headings: Executive Summary- talk about the macro environment (economy‚ legal‚ sociocultural etc.) Market Analysis- Define market in general and for your chosen product/company Successful businesses and products are built on a thorough
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INTRODUCTION: Lipton was created at the end of the 19th century by Sir Thomas Lipton. Under the slogan “Direct from the tea gardens to the tea pot” this entrepreneurial businessman wanted to make tea a popular and approachable drink for everyone - with a high quality but reasonably priced product. The Lipton business was acquired by consumer goods company Unilever in a number of separate transactions‚ starting with the purchase of the US and Canadian Lipton business in 1938 and completed in 1972
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The marketing strategy of Vietnam’s tea products: current situation and ways for improvement Table of Contents Table of figures 4 Abstract 5 1 Introduction 5 1.1 Research background 5 1.2 Rationale for the topic 6 1.3 Research objectives 7 1.4 Research questions 7 1.5 Research significance 8 1.6 Research limitations 8 1.7 Research structure 8 2 Literature review 9 2.1 Marketing strategy 9 2.1.1 Definition of marketing strategy 9 2.1.2 Factors influencing marketing strategy 10
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The most common method of social science data collection is a survey based on a probability sample. The survey design was‚ and still is‚ quite complex to ensure equal probability of selection to ensure that the findings can be generalized to a specified universe. The survey data is used for quantitative empirical analysis and its output is often precise correlations using various statistical tools. Theory drives such data to specify policy recommendations for government or business. Not all data
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Packed and Loose milk” This research paper is all about the awareness and acceptance of Packed and Loose milk by the people. Milk is an opaque white liquid produced by the mammary glands ofmammals It provides the primary source of nutrition young mammals before they are able to digest other types of food. The early lactation milk is known ascolostrum‚ and carries the mother ’s antibodies to the baby. It can reduce the risk of many diseases in the baby. The exact components of raw milk varies by species
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Mission Our mission is providing first class healthy product to the world that enriches their eating pattern and also give opportunities and financial rewards to our employee and partners. Serve pure product with honesty and care. Vision Our vision is start program that enrich the society eating pattern and give shape the future of purity that is close to nature and also health development of the world especially in food concerns without major financial sake. Market The market going to
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Everyone has heard the saying “drinking milk helps build strong bones”‚ but is this really true? According to Walter C. Willett‚ chairman of the Department of Nutrition at the Harvard School of Public Health‚ “There’s no solid evidence that merely increasing the amount of milk in your diet will protect you from breaking a hip or wrist or crushing a backbone in later years” In his studies he found that women who drank milk twice a day were as likely to suffer bone breaks as women who drank it once
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