concerned to manage firm’s activities and resources to the environment in which it operates. This essay will analyse the micro and macro external environment in the part five years (2000 to 2006) of IBM Company by using PESTEL and five forces model to analyse in the first part. The second part will discuss about the advantages and disadvantages of the two possible alternative strategies for IBM. Part 1: Analysis of Micro and Macro External Environment 1.1 PESTEL Analysis The external factors can be
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Macro-Environment Analysis for AirAsia The factors of Macro-enviroment suggest that there is a huge scope of growth for AirAsia in Asia. The huge population with rise in middle class and a lot of disposable income together with the absence of affordable forms of transportation post a high demand for AirAsia as a low cost airline. It is also anticipated that due to the rapid urbanization trends the air travel market will continue to grow at a fast pace. The geographical structure of Asia which is
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bad for our Environment. It could also hurt us badly in the long run. The Primary reason we should switch to Electric Cars is because they could save the Environment we live in. Tam Hunt writes for the Future of the Electric car on Green teen media about Electric Cars having saver batteries. “Lithium batteries will probably start showing marginal improvements around that time: (Hunt) The Eco-friendly cars have safer batteries and other equipment. Electric cars are way safer than cars on gas. For
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Overview Report of Car Rental Industry in USA Table of Contents Executive Summary 3 Introduction 4 Current Overview of Industry 4 Political‚ Economical‚ Social-Cultural‚ Technological‚ Legal and Environmental (PESTLE Analysis) 5 Political 5 Economical 5 Social –Cultural 5 Technological 6 Legal 6 Environmental 6 Porters 5 Forces Model 7 Threat of Substitutes 7 Bargaining Power of Suppliers 7 Competitive Rivalry 7 Bargaining Power of Buyers 7 New Entrants 8 Conclusion
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Analyzing the Industry Environment The business environment consists of all external influences that affect its decisions and performance. These should be analysed systematically and with continuous scanning‚ keeping in mind that it needs to be cost effective and not create too much information. You need to distinguish the vital from the merely important. One can focus on the industry environment for example‚ especially on customers‚ suppliers and competitors. An industries profit comes from
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INTRODUCTION. Coca cola‚ It is a company that produces coke‚ a carbonated soft drink. Question1. The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets and public. The table below shows the different competitors Coca Cola has and their websites.Table1. Pepsi http://www.pepsico.com Snapple http://www.snapple.com Monster http://monsterbevcorp.com
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rechargeable cars on the Environment [Date] 4/16/2013 In this essay‚ I will discuss about the rechargeable batteries used in the rechargeable automobile and the impacts of these batteries to the pollution of the urban environment. Scientists are moving fast to give new inventions to the world and rechargeable automobile batteries are the latest topic of the automobile world. Due to excessive gasoline consumption‚ the scientists are working on electric cars and on
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Electric cars are seen as the future of human life. They provide an oppurtunity of being clean and eco-friendly. Electric car motors are magnificent and figuring out how they work is a mystery. Electric cars have also been around for a while since almost two decades ago. Electric cars are proven to be better for the environment. Electric cars are a prime example of how electricity has changed over the years. First‚ electric cars are amazing‚ but what is more amazing is the motor that makes one
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ContentsPart AIntroduction and explanation of Macro environment................................pg 3The Coca-Cola...................................................................................................... pg 5Introduction............................................................................................ pg 5Bottlers.................................................................................................. Pg 6Influence of macro environment on Coca-Cola.............................
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The home country structure and environment of the automotive industry. Describe a few key issues and trends facing the selected industry in the U.S. http://www.encyclopedia.com/topic/automobile_industry.as http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.26.546&rep=rep1&type=pdf For the Automobile industry to succeed‚ auto manufacturers have to manage large and complicated supply chains across many geographic regions‚ and track opportunities in different national markets.
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