BUSINESS STRATEGY | MGM MIRAGE CASE ANALYSIS | MERVE BUBLİŞ - 2007103241 | 22.03.2012 | I. INTRODUCTION MGM Mirage is one of the largest gaming industries in the United States and mainly located in Las Vegas‚ Nevada. The first MGM Grand was established in Las Vegas‚ Nevada in 1973. After investing in land on the strip the company followed with Treasure Island and the Bellagio. The MGM Mirage was created during the merger in 2000. Since this merger‚ MGM Mirage has grown
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COMPANY OVERVIEW MGM Resorts International is a Paradise‚ Nevada based corporation that brands itself as a global hospitality company. It is the second largest gaming company in the world by revenue - about US$6 billion in 2009. It owns and operates 15 properties in Nevada‚ Mississippi and Michigan‚ and has 50% investments in four other properties in Nevada‚ Illinois and Macau‚ China. The company began as MGM Mirage on May 31‚ 2000‚ with the merger of MGM Grand Inc. and Mirage Resorts Inc. In
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The MGM Grand Hotel was a 23 story hotel and casino facility located at the intersection of East Flamingo Road and Las Vegas Boulevard‚ currently in use as Bally’s Casino. The hotel consisted of 21 stories of guest rooms situated above two non-hotel stories- a double main level and casino and an interstitial space used for gaming floor security. The floors were numbered with an alternative numbering system used by the MGM Grand owners‚ depicted in Fig.1. Immediately adjacent to the casino and performance
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Abstract Financial Presents An Overall Valuation of: MGM MIRAGE Dan Brooks daniel.e.brooks@ttu.edu Michael Dearden michaeldearden@hotmail.com Kara Walker Kara.m.walker@ttu.edu Melanie Johnson Melj524@aol.com Table of Contents Executive Summary…………………….…….………………….…3 Business and Industry Analysis Business Analysis……………………………….…………..6 Five Forces Model………………………………..………....7 Key Success Factors……………………………………..10 Competitive Advantage Analysis…………….…12 Accounting Analysis……………………
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MGM Mirage Introduction of the Company MGM Mirage is one of the largest gaming industries in the United States and specifically Las Vegas‚ Nevada. The two people responsible for the start of this empire are Kirk Kerkorian and Steven Wynn. Kirk Kerkorian opened up the first MGM Grand in Las Vegas‚ Nevada in 1973. Steven Wynn moved to Las Vegas in 1967 and after investing in land on the strip he later opened up the Mirage‚ followed by Treasure Island and the Bellagio. The MGM Mirage was created
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Case Study: MGM Resorts International 27 February 2013 Table of Contents Key Dates and General History 3-5 Environmental Analysis 5-7 Porter Analysis 7-9 Marketing Strategy 9-12 Competitor Analysis (SWOT) 12-18 Company Analysis (SWOT) 18-20 Financial Analysis 21-22 Future Trends 22-23 Recommendations 23-25 Conclusion
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Karl Kampendahl HMT440 Casino Management Professor Eva Smith June 16‚ 2011 Casino Management Introduction Casino is no longer an alien word for people who have some idea about gambling. Casino has become a favorite place for a large number of people who want to spend time in recreation activities. The United States is the breeding place for International casinos. People from every part of the world visit the casinos in the United States for gambling purpose. Casino Industry in the US is
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competition continues to expand in this area” (2). -Caesars is the largest casino operator in the U.S -Properties include: Las Vegas‚ Atlantic City‚ Indiana‚ Louisiana‚ Mississippi‚ and several other states More on the Macau opportunity‚ this may be a little outdated: -Only major casino company without a location Macau -“Caesars bought the 175-acre site in 2007 for $578 million‚ with plans to develop a hotel and casino‚ but the company did not apply in the early 2000s for one of the limited number
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Introduction MGM Resorts International ( MGM) is a Fortune 500 company traded on the NYSE in the complex and unpredictable industry of gaming and hospitality. MGM is one of the leading global hospitality companies with a portfolio of 15 wholly owned resorts and gaming properties located in Nevada‚ Mississippi‚ and Michigan and 50 percent stakes in four additional properties in the US and China ( Exhibit 1). With approximately 45‚000 full time employees‚ the company has an enterprise value of $ 18
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The Casino Industry Case Study By: Index: ❖ Executive Summary ❖ Analysis Section (SWOT) ❖ Alternative Identification ❖ Recommendation ❖ Sources Executive Summary There is very wide range of legal gaming / gambling across the globe. This includes various games of chance and gambling forms ranging from casino and card room gaming‚ lotteries‚ online gaming‚ race and sports wagering and charitable gaming‚ such as raffles‚ bingo and other low technology
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