Case: Mountain Man Brewing Company 1. What has made the Mountain Man Brewing Company successful? What is distinctive about MMBC’s product‚ customers and brand equity? Reasons why MMBC has been successful: * MMBC used their history and status as an independent family owned brewery to enhance the feeling of authenticity of their brand‚ which resonates with its core drinkers – blue collar‚ middle to low income men over the age of 45. * MMBC has very high brand awareness – in a recent
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health and illnesses‚ like the day and the night these happenings are inherent in everyone’s life cycle. It is silver lining that there are noble people who work all their lives to mitigate the sufferings of the others. Among them‚ the profession of medicine is perhaps most respected for their service to society. My desire to become a doctor dates back to when I was in Preparatory School. Although as a young child‚ I did not quite understand what doctors essentially do. My desire heightened by the
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Case Study Analysis HBS: The Coop: Market Research Case Study Analysis HBS: The Coop: Market Research Task 1 Decision Statement of the Coop. Where and how should the Coop invest money to retain the sales to their normal level? Why it is important to the company? The Coop had been going through an impressive growth since the foundation of the restaurant chain in 1974. However‚ about 20 years later‚ it found itself struggling with a sharp decrease in sales of certain restaurants that represented
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Management Consulting Club Case Interview Guide Cases contributed by Management Consulting Club and consulting companies. Note: Case guide is strictly for the use of current HBS Management Consulting Club members. No part of this document may be reproduced or transmitted in any form or by any means—electronic‚ mechanical‚ photocopying‚ recording‚ or otherwise—without the permission of HBS Management Consulting Club. TABLE OF CONTENTS INTRODUCTION: OVERVIEW OF THE CASE........................
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Dollar General Case 1. Consider the $13.4 million of freight costs. What is the correct (GAAP) method of accounting for these? How did Dollar General in fact originally account for these costs? (Include in your answer a table of the effects on income in any years affected‚ both before and after tax‚ of the correct accounting and the accounting they originally used. The correct GAAP method to account for freight costs is as an expense of Cost of Goods Sold (COGS) that occur at the time
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In 1999‚ he changed the corporate mission statement. Intel went from “being the preeminent supplier to the new computing industry worldwide” to “being the preeminent building-block supplier to the worldwide Internet economy”. He reorganized the company into four key areas – client platforms‚ server platforms‚ cellular and wireless‚ and communications and networking. As for client platforms‚ he targeted innovation on an architectural level. In response to AMD‚ Intel sought to stay ahead by 12-18
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Rosewood Hotels and Resorts is considering a new brand strategy in an attempt to increase their multi property guest stays‚ revenues and cross selling rates. However‚ the company needs to do so without the expense of possibly diminishing the powerful brand image and strategy of their existing properties. Rosewood has built a customer value proposition on a core set of philosophies‚ as well as‚ strategic and marketing plans designed to create their unique competitive advantage through differentiation
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three divisions – lodging‚ contract services and restaurants – with dissimilar operations. The company uses three separate hurdle rates for the three divisions to value the proposed projects. It is believed that this strategy is more appropriate that using a single firm-wide discount rate because the operations of the three divisions differ drastically. However‚ the company has to ensure that the company uses an appropriate discount rate for each division. Therefore‚ we calculate the appropriate cost
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HBS CASE: THE FASHION CHANNEL Answers by Chenghao Zheng (Chuck) 1. What insight do you get from the consumer and market data? TFC’s revenue for 2006: $310.6 million ($80 million from affiliate fees and $230.6 million from ad sales) Strength: the only network dedicated exclusively to fashion‚ with up-to-date and entertaining information broadcast 24/7 Weakness: no detailed segmentation‚ branding‚ or positioning strategy According to customer analysis: there are four groups of customers‚ Fashionistas
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30th 1929 and welcome to the Golden Age’s Medicine and Health Network. This is your host Florence Lawrence. Today we are broadcasting live at the Carnegie Library in the city now officially called ‘Toronto’. Then we have some interesting facts on the discoveries of health and medicine coming up. Specifically‚ there is a whole list on how medicine was originally found and the development of disease trends. Two of the discoverers who advanced in medicine and the diseases were Frederick Banting who
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