25 March 2015 Never Ending Routine Everyone has habits‚ even if they do not realize it. For instance‚ I woke up this morning‚ put toothpaste on my toothbrush and brushed my teeth. In the novel Habit written by Charles Duhigg‚ he makes a clear point that in order to change a habit‚ one has to first change his or her habit loop. A habit loop consists of three steps: cue‚ routine‚ and reward. Routines that are done repetitively are turned into habits. From an early age‚ hoarding had a negative impact
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A Seminar Report On “RURAL MARKETING” Submitted in the partial fulfillment of the award of PG Degree of Master of Business Administration Session 2008-09 Submitted To: Department of Management Studies‚ Submitted By:Ravi MBA 4th sem. (Marketing) Jaipur 1 Executive Summary A debate continued for a long time amongst the Indian marketers‚ both practitioners & academicians‚ on the justification for the existence of the distinct discipline of rural marketing. Consequently‚ two schools
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tingRURAL MARKETING By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural India 740 million people 24 languages… 1642 Dialects 6‚38‚691 villages and 5‚164 towns 70% population still rural & agrarian 41% are illiterate 56% HH - no access to electricity 70% HH have no bank account 96% have no telephones 7% have two wheelers & 1.3% have 4 wheelers By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural Market Structure Demographic Environment Physical
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Rural marketing INTRODUCTION The concept ‘Rural’ and ‘Marketing’‚ though used very frequently in various forums‚ have eluded any precise and non- controversial definitions. When we join them‚ the resulting concept ‘Rural Marketing’ means different things to different persons. This confusion leads to distorted understanding of the problems of rural marketing poor diagnosis and‚ more often than not‚ poor prescriptions. The Indian rural market with its vast size and demand base offers great
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RURAL MARKETING An Overview Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban as many ’middle income and above’ households in the rural areas as there are in the urbanareas.The share of FMCG products in rural markets is 53%‚ durables boasts of 59% market share. The number of middle and high income households in rural India is expected to grow from 80 million to 111 million by 2008. In urban India‚ the same is expected to grow from 46 million
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In On Habit‚ Alain de Botton writes about how people become habituated and believe there is nothing left to see or learn about the certain location they are in. In this essay‚ Botton discovers an attitude to approach places we think we already know‚ and no longer find interest in. This mindset is intended for the environment you are in‚ but can also be apply to styles of reading and writing. Botton had arrived to London from a trip to Barbados only to realize his home city hadn’t changed one bit
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impact on youth marketing‚ media By: Bradley Maseko Social networking and smartphones will play an all-important role in the youth marketing and media trends for 2011‚ as they have become part of the youth lifestyle and culture. The following trends will make it easy to see why they are and will continue to be a dominant force in the youth market for the year 2011 and beyond. 1. Social media Seen by most as the biggest shift since the industrial revolution‚ social media has become
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to the media to dictate youth culture has become one of the most lucrative conquests corporations are battling over today. Much like empires throughout history‚ media empires today have found their ‘Africa’. This paper is an examination of this silent‚ bloodless conquest through two different sociological lenses. First we will consider the effect of media in youth’s culture using functional theory. Stating the primary assumptions valuable in studying the effects of media on youth and youth culture
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Youth is a hard concept to define due to the many sociologists who have different opinions on the time period in which it takes place. However‚ youth is a social construction because of cultural relativity which means that what is normal in one cultural may be strange in another. Youth culture can be seen as being created by the media however it can also be seen as being created by consumption‚ style and the economy. Youth culture can be seen as being created by the media because of the role models
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Rural Insurance in India the untapped waters The real source of marketing promise is not wealthy few in the developing world‚ or even the emerging middle income consumers. It is the billions of aspiring poor who are joining the market economy for the first time. ---C.K.Prahlad Rural India is where the next ‘big’ opportunity is. Indian rural market constitutes
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