areavailable in nearly 200 countries and generate sales at the retail level of more than $98 billion. Some of PepsiCo’s brand names are more than 100-years-old‚ but the corporation isrelatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. PepsiCo offers product choices to meet a broad variety of needs and preference -- from fun-for-you items to product choices that contribute to healthier lifestyles. PepsiCo’s mission is: “To bethe world’s premier consumer “Products
Premium Pepsi Supply chain management
------------------------------------------------- Case Study Review on McKinsey & Company: Managing Knowledge and Learning. Harvard Business School. Article 9-396-357. Rev. January 4‚ 2000 ------------------------------------------------- Knowledge is fundamentally a cognitive phenomenon (Geisler‚ 2007.p. 467) which is embedded in the intellectual capital: the human and structural capital (Bercerra-Fernandez‚ Gonzales and Rajiv Sabherwal‚ 2002‚ p.3) of organizations. The acquisition or to be
Premium Knowledge management Management Management consulting
Pepsi Refresh Project Nigel T Francois Contemporary Business Dr. Alicia Luna 6/1/2013 Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted‚ third-party source
Premium Twitter Marketing Advertising
| STRAT | COM 400 – Richard Wolfe | [An Analysis of BlackBerry] | Using the 7-S and other relevant frameworks. July 17‚ 2013. | Executive Summary This paper is targeted to anyone interested on further information regarding BlackBerry (investor‚ prospective employee‚ management) and is written from the point of view of a former employee. The overarching theme of the analysis is the organizational challenges facing BlackBerry in its competitive environment‚ where it has already
Premium Personal digital assistant Smartphone Research In Motion
Pepsi [pic] ASK FOR MORE!! INTRODUCTION At the 20’s and 30’s in the 20 century‚ Coca-Cola was the absolute leader of soft drink market. Pepsi-Cola was just a new brand at that time. Pepsi-Cola was thought of just a copy of Coca-Cola and its flavor is similar to Coca-Cola. So the Coca-Cola did not take any importance for it. But later Pepsi-Cola developed fast and became the strongest competitor to the Coca-Cola and now Pepsi shared 40% of the market. It is a big threat
Premium Pepsi Cola Coca-Cola
ISSN: 2249-4588 & Print ISSN: 0975-5853 Consumer Preference Coca Cola versus Pepsi-Cola By Abdul Munam Jamil Paracha‚ Muhammad Waqas‚ Ali Raza Khan & Sohaib Ahmad University of Lahore‚ Pakistan. Abstract - This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company
Premium Coca-Cola
Apply the McKinsey 7S model to your organization ‚ list out the organizations 7S. The McKinsey 7S model involves seven interdependent factors which are categorized as either "hard" or "soft" elements: Hard Elements Soft Elements Strategy Structure Systems Shared Values Skills Style Staff Hard elements are easier to define or identify and management can directly influence them: These are strategy statements; organization charts and reporting lines; and formal processes and IT systems.
Premium Organization Entrepreneurship
BP plc[3][4] (LSE: BP‚ NYSE: BP) is a British multinational oil and gas company headquartered in London‚ United Kingdom. It is the third-largest energy company and fourth-largest company in the world measured by 2011 revenues and is one of the six oil and gas "supermajors".[5][6] It is vertically integrated and operates in all areas of the oil and gas industry‚ including exploration and production‚refining‚ distribution and marketing‚ petrochemicals‚ power generation and trading. It also has renewable
Premium Petroleum
Case Study 2.: Trade and Innovation in the Korean Information and Communication Technology Sector<sup>1 </sup>. Onodera‚ Osamu Kim‚ Hanna Earl OECD Journal: General Papers; 2008‚ Vol. 8 Issue 4‚ p109-155‚ 47p‚ 34 Charts‚ 20 Graphs This includes the strategy of the organisation‚ the innovation strategy‚ the culture in the organisation towards risk-taking and change‚ the motivation of employees‚ cross functional learning‚ knowledge management and the use of internal and external
Premium Samsung Electronics Samsung Group South Korea
word the Swot analysis makes marketing more efficient. The Swot analysis of Pepsi (600ml) is as follows : Strengths- The major strength of Pepsi is that it is one of the biggest brands in the world. Pepsi is sold in over 150 countries ‚ it is an International drink. And because it is well known in so many countries ‚ the brand automatically has earned its name in the market and has become a very credible drink. Pepsi also has excellent branding and advertising strategies. A lot of Pepsi’s advertising
Premium Advertising Britney Spears India national cricket team