Challenges for social entrepreneurs The field of social entrepreneurship is growing rapidly and attracting increased attention from many sectors. The term itself shows up frequently in the media‚ is referenced by public officials‚ has become common on university campuses. One of the most important reasons behind the popularity of social entrepreneurship is the inherently appealing stories about entrepreneurs and how they confront challenges. Finding the funding‚ building strong infrastructure
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introduce students the concept of segmentation and the value of doing so Points to ponder: • Do all students alike in their reaction to “Tie Day”? • Could you identify segments in society in relation the human rights campaign? 1 ADS402 – SOCIAL MARKETING Topic: Market Segmentation • Bases for segmentation? • Geographical segmentation • region • city size • density • climate • Demographic segmentation • age • sex • marital status • income Lecture objectives: This lecture is intended to introduce
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Opportunity 13 Porter 5 Forces 14 Competitors 14 Threat of Substitute 15 Power of Supplier 15 Power of Buyer 15 Alternatives 16 Alternatives analyzed 16 Recommendation 17 Implementation 18 Conclusion 18 References 19 Introduction McDonald ’s Corporation is the world ’s largest chain of fast food restaurants‚ serving nearly 47 million customers daily through more than 31‚000 restaurants in 119 countries worldwide. McDonald’s sells various fast food items and soft drinks including‚
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Exploring Corporate Strategy CLASSIC CASE STUDIES Laura Ashley Holdings PLC John L. Heath The case describes the growth‚ development and varied fortunes of a leading clothing‚ home furnishings and related products group from its origins in the early 1950s until 1995. Over this period the business grew from a homebased husband and wife concern to an international group whose brand name Laura Ashley was recognised around the world and regarded by many as the group’s major asset. The case illustrates
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1.0 Background of the Company McDonalds is one of the leading global fast food franchises in the world. McDonalds has more than 33‚000 restaurants worldwide in 119 countries. The company has 1.7 million employees (McDonalds US‚ 2011). McDonalds has more than 80% franchisee restaurants around the world. McDonalds’ C.E.O is Jim Skinner; he was elected to this post in November 2004 and has been with McDonalds for 39 years (Forbes‚ 2011). McDonalds’ has its head corporate offices at Illinois‚ Chicago
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Ethics and Social challenges faced by companies today One of the most profound social challenges that companies face today is the hostile free work environment. Millions upon millions of dollars are spent each year on sexual harassment awareness and prevention training‚ and other areas such as cultural awareness training. All this money is spent in an attempt to get all of a company’s employees on the same moral page. Some argue that this is a waste of money‚ and that the company may be better
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McDonald’s Corporation: Regilding the Golden Arches McDonald ’s Corporation is the world ’s leading food service organization because customers come to McDonald ’s for their signature products and service. Today‚ customers are more health conscious and have an increase in the amount of healthy options that are available. Some of the main issues in this case study were the amount of CEO turnover in the beginning‚ changing the negative perception from customers‚ and redirecting the focus toward a
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1. Which characteristics of McDonald’s production system have been most important in building its record of success and growth? McDonald’s operating system is built on the characteristics of guaranteeing uniform quality and service and maintaining it remarkably consistent across all units. It mainly focused on factors such as providing customers with pleasant experience‚ fast service and tasty and inexpensive food. McDonald’s took several measures to ascertain consistency across units. In their
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White Castle decided to change the public’s perception of hamburgers. They built their restaurants so that customers could see their food being made. However‚ McDonald’s was the first restaurant to use the assembly-line system. In 1948‚ the McDonald brothers opened their redesigned restaurant and their fast food restaurant chain is the world’s largest. II. McDonalds A. History The first “McDonalds” restaurant was opened by brothers Dick and McDonald in 1940 on Route 66 in San Bernadino‚ California
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Audi and Volkswagen brands launched in 2007. Two group companies – Volkswagen India & VGSIPL. Volkswagen India – Volkswagen branded cars. VGSIPL – Audi and Skoda. Marketing strategy in India – Product‚ Place‚ Price‚ Promotion. ISSUES Caters mainly to luxury segment. Higher price range – except Skoda Fabia. Lack of brand awareness among Indian consumers. Lack of aggressive marketing in earlier phases. Lesser sales than BMW‚ Mercedez‚ etc (SIAM). Lack of consumer
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